{"id":943,"date":"2023-10-03T12:39:15","date_gmt":"2023-10-03T12:39:15","guid":{"rendered":"https:\/\/infyblog.zluck.in\/?p=943"},"modified":"2024-08-09T10:57:15","modified_gmt":"2024-08-09T10:57:15","slug":"linkedin-sales-prospecting-finding-and-nurturing-leads","status":"publish","type":"post","link":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/","title":{"rendered":"LinkedIn Sales Prospecting: Finding and Nurturing Leads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"943\" class=\"elementor elementor-943\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6df542a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6df542a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f5ee9\" data-id=\"08f5ee9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\t\t<div class=\"elementor-element elementor-element-c3f15ae elementor-widget elementor-widget-text-editor\" data-id=\"c3f15ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Prospecting for leads is a fundamental aspect of successful sales, and LinkedIn has emerged as a treasure trove for B2B sales professionals seeking to identify, connect with, and nurture potential clients. In this blog, we&#8217;ll explore the art and science of LinkedIn sales prospecting, including strategies for finding promising leads and nurturing them into valuable customers.<\/p><h2>The Power of LinkedIn in Sales Prospecting<\/h2><p>LinkedIn\u2019s vast user base of professionals, robust search features, and the ability to connect with individuals across industries make it an ideal platform for sales prospecting. Here\u2019s how to leverage LinkedIn effectively:<\/p><h2>Define Your Ideal Customer Profile (ICP)<\/h2><p>Before diving into prospecting, it\u2019s crucial to have a clear understanding of your ideal customer. Identify key attributes such as industry, job title, company size, location, and pain points. This information will help you target your efforts effectively.<\/p><h2>Optimize Your LinkedIn Profile<\/h2><p>Your LinkedIn profile is your digital storefront. Ensure it is complete, professional, and showcases your expertise. Prospective leads will often check your profile when you reach out to them, so make a strong first impression.<\/p><h2>Use Advanced Search Filters<\/h2><p>LinkedIn offers advanced search filters that allow you to narrow down potential leads based on specific criteria. Use these filters to find individuals or companies that match your ICP. Filters can include industry, job title, company size, location, and more.<\/p><h2>Warm-Up Cold Leads<\/h2><p>When you identify potential leads, take a strategic approach to connect with them. Craft personalized connection requests that explain why you want to connect and how you can provide value. Mention mutual connections, interests, or recent interactions to increase your chances of acceptance.<\/p><h2>Engage with Content<\/h2><p>Consistently share valuable content related to your industry. This establishes you as a knowledgeable and trusted source. Engage with your network\u2019s content by liking, commenting, and sharing. These interactions help you stay visible and on the radar of your connections.<\/p><h2>Utilize LinkedIn Sales Navigator<\/h2><p>Consider investing in LinkedIn Sales Navigator, a premium tool designed for sales professionals. It offers enhanced search capabilities, lead recommendations, and real-time insights, making it easier to identify and engage with potential leads.<\/p><p>\u00a0<\/p><p>In conclusion, LinkedIn sales prospecting is a powerful tool for identifying and nurturing potential clients. By defining your ideal customer profile, optimizing your profile, leveraging advanced search filters, and using personalized outreach, you can effectively find and engage with leads on LinkedIn. Remember that successful prospecting takes time, patience, and a commitment to building long-term relationships rather than pursuing quick transactions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Master the Art of LinkedIn Sales Prospecting: Discover Effective Strategies for Identifying and Cultivating&#8230;<\/p>\n","protected":false},"author":2,"featured_media":945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"two_page_speed":[],"footnotes":""},"categories":[7],"tags":[14],"class_list":["post-943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Sales Prospecting: Finding and Nurturing Leads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Sales Prospecting: Finding and Nurturing Leads\" \/>\n<meta property=\"og:description\" content=\"Master the Art of LinkedIn Sales Prospecting: Discover Effective Strategies for Identifying and Cultivating...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | InfyOm Technologies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infyom\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-03T12:39:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-09T10:57:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"772\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"InfyOm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InfyOm\" \/>\n<meta name=\"twitter:site\" content=\"@InfyOm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InfyOm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/\"},\"author\":{\"name\":\"InfyOm\",\"@id\":\"https:\/\/infyom.com\/blog\/#\/schema\/person\/659bfc844c333d041221e83c5f5ec754\"},\"headline\":\"LinkedIn Sales Prospecting: Finding and Nurturing Leads\",\"datePublished\":\"2023-10-03T12:39:15+00:00\",\"dateModified\":\"2024-08-09T10:57:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/infyom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png\",\"keywords\":[\"Tips\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/\",\"url\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/\",\"name\":\"LinkedIn Sales Prospecting: Finding and Nurturing Leads\",\"isPartOf\":{\"@id\":\"https:\/\/infyom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png\",\"datePublished\":\"2023-10-03T12:39:15+00:00\",\"dateModified\":\"2024-08-09T10:57:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#primaryimage\",\"url\":\"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png\",\"contentUrl\":\"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png\",\"width\":772,\"height\":484,\"caption\":\"LinkedIn Sales Prospecting: Finding and Nurturing Leads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/infyom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LinkedIn Sales Prospecting: Finding and Nurturing Leads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/infyom.com\/blog\/#website\",\"url\":\"https:\/\/infyom.com\/blog\/\",\"name\":\"Blog | InfyOm Technologies\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/infyom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/infyom.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/infyom.com\/blog\/#organization\",\"name\":\"InfyOm Technologies\",\"url\":\"https:\/\/infyom.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/infyom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/InfyOm-Logo.png\",\"contentUrl\":\"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/InfyOm-Logo.png\",\"width\":88,\"height\":41,\"caption\":\"InfyOm Technologies\"},\"image\":{\"@id\":\"https:\/\/infyom.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/infyom\",\"https:\/\/x.com\/InfyOm\",\"https:\/\/www.instagram.com\/infyomtechnologies\/\",\"https:\/\/in.linkedin.com\/company\/infyom-technologies\",\"https:\/\/github.com\/infyomlabs\",\"https:\/\/x.com\/infyom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/infyom.com\/blog\/#\/schema\/person\/659bfc844c333d041221e83c5f5ec754\",\"name\":\"InfyOm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/infyom.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1ad162864d8d33c04ea9e6d0333cc483?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1ad162864d8d33c04ea9e6d0333cc483?s=96&d=mm&r=g\",\"caption\":\"InfyOm\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn Sales Prospecting: Finding and Nurturing Leads","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/","og_locale":"en_US","og_type":"article","og_title":"LinkedIn Sales Prospecting: Finding and Nurturing Leads","og_description":"Master the Art of LinkedIn Sales Prospecting: Discover Effective Strategies for Identifying and Cultivating...","og_url":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/","og_site_name":"Blog | InfyOm Technologies","article_publisher":"https:\/\/www.facebook.com\/infyom","article_published_time":"2023-10-03T12:39:15+00:00","article_modified_time":"2024-08-09T10:57:15+00:00","og_image":[{"width":772,"height":484,"url":"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png","type":"image\/png"}],"author":"InfyOm","twitter_card":"summary_large_image","twitter_creator":"@InfyOm","twitter_site":"@InfyOm","twitter_misc":{"Written by":"InfyOm","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#article","isPartOf":{"@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/"},"author":{"name":"InfyOm","@id":"https:\/\/infyom.com\/blog\/#\/schema\/person\/659bfc844c333d041221e83c5f5ec754"},"headline":"LinkedIn Sales Prospecting: Finding and Nurturing Leads","datePublished":"2023-10-03T12:39:15+00:00","dateModified":"2024-08-09T10:57:15+00:00","mainEntityOfPage":{"@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/"},"wordCount":422,"commentCount":0,"publisher":{"@id":"https:\/\/infyom.com\/blog\/#organization"},"image":{"@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png","keywords":["Tips"],"articleSection":["Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/","url":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/","name":"LinkedIn Sales Prospecting: Finding and Nurturing Leads","isPartOf":{"@id":"https:\/\/infyom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#primaryimage"},"image":{"@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png","datePublished":"2023-10-03T12:39:15+00:00","dateModified":"2024-08-09T10:57:15+00:00","breadcrumb":{"@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#primaryimage","url":"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png","contentUrl":"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/linkedin-sales-prospecting-finding-and-nurturing-leads.png","width":772,"height":484,"caption":"LinkedIn Sales Prospecting: Finding and Nurturing Leads"},{"@type":"BreadcrumbList","@id":"https:\/\/infyom.com\/blog\/linkedin-sales-prospecting-finding-and-nurturing-leads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/infyom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"LinkedIn Sales Prospecting: Finding and Nurturing Leads"}]},{"@type":"WebSite","@id":"https:\/\/infyom.com\/blog\/#website","url":"https:\/\/infyom.com\/blog\/","name":"Blog | InfyOm Technologies","description":"","publisher":{"@id":"https:\/\/infyom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/infyom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/infyom.com\/blog\/#organization","name":"InfyOm Technologies","url":"https:\/\/infyom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/infyom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/InfyOm-Logo.png","contentUrl":"https:\/\/infyom.com\/blog\/wp-content\/uploads\/2024\/06\/InfyOm-Logo.png","width":88,"height":41,"caption":"InfyOm Technologies"},"image":{"@id":"https:\/\/infyom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/infyom","https:\/\/x.com\/InfyOm","https:\/\/www.instagram.com\/infyomtechnologies\/","https:\/\/in.linkedin.com\/company\/infyom-technologies","https:\/\/github.com\/infyomlabs","https:\/\/x.com\/infyom"]},{"@type":"Person","@id":"https:\/\/infyom.com\/blog\/#\/schema\/person\/659bfc844c333d041221e83c5f5ec754","name":"InfyOm","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/infyom.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1ad162864d8d33c04ea9e6d0333cc483?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ad162864d8d33c04ea9e6d0333cc483?s=96&d=mm&r=g","caption":"InfyOm"}}]}},"_links":{"self":[{"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/posts\/943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/comments?post=943"}],"version-history":[{"count":18,"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/posts\/943\/revisions"}],"predecessor-version":[{"id":3145,"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/posts\/943\/revisions\/3145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/media\/945"}],"wp:attachment":[{"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/media?parent=943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/categories?post=943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infyom.com\/blog\/wp-json\/wp\/v2\/tags?post=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}