Simply put, the rule of 10 X is taking any target you set for your company or sales team, and multiplying it by 10.

So if the goal is to increase revenue by 5% using the 10X rule, you will increase that goal to 50%.

What the 10X rule does is force you and your sales team to think in terms of LEVERAGE. Because all of a sudden, instead of focusing on the “real” goal, the goal is achieved through the roof.

Contact customer acquisition with a solid plan. Build a foundation by developing relationships with your target audience.

Achieve customers differently as you progress toward strategic goals. Here are four lessons to guide your team:

1. Create an engagement

It is highly unlikely that a first time visitor will stumble upon your website and automatically purchase your products. Potential customers should be fully engaged with your brand before making a purchase.

2. Be present on social media

If you are not present on social media, you are lost in a huge market that your competitors are already taking advantage of.

Having a social media presence should also not be expensive. Creating a business account on Facebook, Twitter, Instagram, and LinkedIn is free. Just join discussions and groups related to your industry. Provide helpful answers to questions and insights on various posts to make yourself known.

3. Keep your sales simple

Everyone is on sale, even if your job or business has no impact, Cardo told those in attendance. And many entrepreneurs and professionals overreact to it.

Sales is a game of touch. It’s about finding someone who can buy, who has the power to make decisions, and who is interested. Then you contact them with offer fur, talk price, and ask. It's not always easy, though it's really easy. The most successful salespeople focus on simplifying their sales process.

4. Put your problem customers

We have it all - the customers that we meet today or in the future take up more of our time for business.

5. All your customers are committed to staying in touch after purchasing from you

Keep an eye out for ways you can sell them extra items. Don’t keep your customers engaged to monopolize your time, but you can help them gain an understanding of strategy opportunities.

6. Host an event

Hosting an event is a great way to do this because it gives potential customers the opportunity to meet your brand on a more personal level. Depending on your product or service, you can either host a personal event where customers can meet you or host an online webinar where it still feels personal - just like you are in front of your audience.

Multiple logo file formats

Digital logo applications such as websites and anything seen on the screen use the RGB color spectrum. This color spectrum is more varied than standard printed material so digitally used logo files are designed a little differently. They usually do not require high-resolution art and are not limited to one color.

The printed logo application like printed brochures, business cards, T-shirts, decals, folders, and ink on paper is 99% of the time prepared with CMYK and Pantone color spectrum. This spectrum is handled differently than a digital application and requires high resolution so that it looks crisp when printed on paper.

Logo File Formats

Logo file formats can come in many shapes and sizes. The format is driven by how it will be used, now and in the future, as well as what the logo looks like. When your logo designer provides the digital file formats to you, place them somewhere secure so you do not misplace them and can consistently reference the files. Below are common logo file formats that cover 99% of all logo marketing applications.

• JPG
• PNG
• GIF
• EPS
• AI
• PDF
• SVG

Which logo file formats are most common?

It is very common to have JPG or PNG logo file formats. This is most common because of many programs such as Word and PowerPoint import/drop. When you use these file formats on the screen, it is mostly acceptable. But have you ever tried to enlarge one of these file formats and the logo starts to get blurred or pixelated? This is because these formats are pixel-based and limited in how much they can be expanded before image quality deteriorates.

Breakdown of logo file formats and their best uses

The use of JPG (or JPEG) does not require digital and print, as it is the RGB and CMYK color space. If you don't have software like Photoshop, it creates colorful spots. One way to determine which large size JPG logo file can be used is to drag and drop the logo into your web browser window; You can use a digital app and some small print apps when viewing four or five-inch spots or more logos. JPG files are pixel-based and can be quite large. They also do not support PNG (listed below) as a demonstration background.

PNG Logo files are good for placing your logo on a photo above a photo or on a colored background in a digital app as it supports transparency. PNG logo file formats are widely supported on websites. PNG for any printed projects. Do not use files. PNG files are pixel-based and do not expand well.

We will learn to run the app without connecting a USB cable in this blog. The main purpose of this blog is to let users run apps without any restriction. Sometimes if the cable is connected with the device and if the device cable gets disturbed then the app does not run properly.

Let's see how we can run the app without cable.

Step 1: Click File Menu => Settings

Step 2: Click Plugins

Step 3: Install ADB Wi-Fi Plugin

Notes:

• In the third image, I already installed the plugin in my android studio. But in your case, you may need to install it.
• Then your android studio restarts.

After the restart, your android studio will show the "ADB Wifi" option showing as per the following image

Click ADB Wifi and the below screen will be displayed.

• Click to connect
• Make sure your device and pc are connected to the same wifi. Otherwise, it will not get connected.
• You will need to connect one time when the android studio is opened for the first time.

In the last Blog we have discussed the basics of BSC, let's start a discussion about four perspectives of BSC.

A Balanced Scorecard looks at an organization from four different perspectives to measure its health, each of these perspectives focuses on various sides of the company and creates a balanced view of the organization.

And yes all four areas of BSC are interrelated; we cannot ignore any out of four to the success of the organization.

Financial Perspective:

This perspective views organizational financial performance and the uses of financial resources.

We need to focus on two points:

• Is the company achieving its financial goals?
• How well do the strategies and operations contribute to improving financial health?

Well, now the question is how we can measure the output from a financial perspective?

These data are always past-focused, we need to gather two types of data.

1. Historical Data: How did we do last month, last week, last year, and so on.
2. Current Data: How are we doing right now, Today?

For instance,

1. Our net profit for the year versus last year
2. Our sales revenue this year versus last year

These measures of corporate performance are based on history and also vary from organization to organization.

As the BSC is a holistic approach, any key objectives that are related to the company's financial health and performance may include in this perspective as given below:

1. Cost Saving and Efficiencies: Specified Goals: Reduced production cost 10% by 2021
2. Profit Margins: increase operational profit Margins
3. Revenue Sources: adding new revenue channels/department/products

In the end,

• Are you making money?
• Are your investors happy?

If yes then be happy...

The financial health of your organization may be an indicator of your past decisions but still incredibly important.

Money keeps the company alive and the financial perspective focuses solely on this.

Internal Process Perspective:

This perspective views various organizational processes and the efficiency of the particular process.

1. From this view, the question should be asked what internal processes have added values within the organization and what activities need to carry in the organization (In all three perspectives).
2. The internal Process perspective looks at how smoothly your business is running (Here, Efficiency is important )
3. It's all about,
   • Reducing waste,
   • Speeding process/ production
   • Doing more with less

We need to focus on three points:

• Is the company improving the critical process?
• Are there any obstacles standing between ideas and execution?
• How quickly can you adapt to changing business conditions?

This perspective answer the question :

"what process we must excel at to satisfy our shareholders/financial Backers and customers?"

To know more about BSC please read my weekly Blog.

In the previous article, we learned 4 cases for how to  test  Android Applications.

In this article, we will learn more cases for how to  test  Android Applications.

5. Compatibility testing test cases

1. Have you tested on the best test devices and operating systems for mobile apps?
2. How does the app work with different parameters such as bandwidth, operating speed, capacity, etc.?
3. Will the app work properly with different mobile browsers such as Chrome, Safari, Firefox, Microsoft Edge, etc.
4. Does the app's user interface remain consistent, visible and accessible across different screen sizes?
5. Is the text readable for all users?
6. Does the app work seamlessly in different configurations? 

6. Security testing test cases

1. Can the mobile app resist any brute force attack to guess a person's username, password, or credit card number?
2. Does the app allow an attacker to access sensitive content or functionality without proper authentication?
3. This includes making sure communications with the backend are properly secured.  Is there an effective password protection system within the mobile app?
4. Verify dynamic dependencies.
5. Measures taken to prevent attackers from accessing these vulnerabilities.
6. What steps have been taken to prevent SQL injection-related attacks?
7. Identify and repair any unmanaged code scenarios
8. Make sure certificates are validated and whether the app implements certificate pinning
9. Protect your application and network from denial of service attacks
10. Analyze data storage and validation requirements
11. Create  session management to prevent unauthorized users from accessing unsolicited information
12. Check if the encryption code is damaged and repair what was found.
13. Are the business logic implementations secure and not vulnerable to any external attack?
14. Analyze file system interactions, determine any vulnerabilities and correct these problems.
15. What protocols are in place should hackers attempt to reconfigure the default landing page?
16. Protect from client-side harmful injections.
17. Protect yourself from but vicious runtime injections.
18. Investigate and prevent any malicious possibilities from file caching.
19. Protect from insecure data storage in app keyboard cache.
20. Investigate and prevent malicious actions by cookies.
21. To provide regular checks for the  data protection analysis
22. Investigate and prevent malicious actions from custom-made files
23. Preventing memory corruption cases
24. Analyze and prevent vulnerabilities from different data streams 

7. Localization testing test cases

1. The translated content must be checked for accuracy.  This should also include all verification or error messages that may appear. 
2. The language should be formatted correctly.(e.g. Arabic format from right to left, Japanese writing style of Last Name, First Name, etc.) 
3. The terminology is consistent across the user interface. 
4. The time and date are correctly formatted. 
5. The currency is the local equivalent. 
6. The colors are appropriate and convey the right message. 
7. Ensure the license and rules that comply with the laws and regulations of the destination region.
8. The layout of the text content is error free. 
9. Hyperlinks and hotkey functions work as expected. 
10. Entry fields support special characters and are validated as necessary (ie. postal codes)
11. Ensure that the localized UI has the same type of elements and numbers as the source product. 

8. Recoverability testing test cases

1. Will the app continue on the last operation in the event of a hard restart or system crash?
2. What, if any, causes crash recovery and transaction interruptions?
3. How effective is it at restoring the application after an unexpected interruption or crash?
4. How does the application handle a transaction during a power outage?
5. What is the expected process when the app needs to recover data directly affected by a failed connection? 

9. Regression testing test cases

1. Check the changes to existing features
2. Check the new changes implemented
3. Check the new features added 
4. Check for potential side effects after changes start 

That's it. If you want a good application, take these tips and follow cases for Android Application test. It will help to make quality & standardize your Applications.

We have recently developed a site into the gatsby.

We have a blog site and hosted it on a different domain but now we want to move to one place at our main site. now, we have challenges for displaying dynamic blogs on the gatsby site.

Finally, I found that gatsby provides support to render dynamic blogs as static pages. when build is created that time fetches the blogs from the server and creates a static page for all the blogs.

Gatsby is a very good platform and manages such a kind of thing easily.

So, I will show you how to create static pages from the API response into the Gatsby site.

Here are the steps you need to follow correctly.

Steps 1

Create a one blog file where you want to load a blog in your design.

For an ex. I created a file blog/index.js inside the component directory and the code looks like this,

Steps 2

Open a file gatsby-node.js

Declare the const for the API URL at the beginning of the file.

const blogURL = 'http://blog-api.com/api/posts';

We need to create an instance of the node-fetch for fetching data from the API server.

const fetch = require(`node-fetch`);

Import the path for resolving the page while creating a static page.

const path = require('path');

See the example how to create a static page from APIs. code look's like,

exports.createPages = (async ({graphql, actions}) => {
    const blogs = await fetch(blogURL);
    blogs.data.forEach((blog) => {
        createPage({
            path: 'blog/' + blog.slug,
            component: path.resolve(`./src/components/blog/index.js`),
            context: {
                // Data passed to context is available
                // in page queries as GraphQL variables.
                slug: blog.slug,
                blog: blog,
            },
        })
    })

Now we are done, and you can access the blog page via slug.

7. Know your sales Channel

8. Find a new Customer

9. Remove unprofitable service and product

10. Reduce labor costs with part-time workers

11. Develop a CEO monthly letter to employees to create teamwork and communication

12. Invest in your people

13. Send personal notes of congratulations or thank employees at their home

Development:

The Balanced Scorecard (BSC) was originally developed by Robert Kaplan of Harvard University and Dr. David Northon as a framework for measuring organizational performance using the more " BALANCED " set of performance measures.

Traditionally companies used only short-term financial performance as a measure of success but now non-financial strategic measures are also added in order to focus on long-term success.

The BSC system evolved over the years and is now considered a fully integrated "Strategic Management System".

What is a Balanced Scorecard (BSC)?

• A Balanced Scorecard is a performance metric used to identify, improve, and control a business's various internal processes and resulting outcomes.
• Balance Scorecard is a framework to implement and manage strategies.
• The Balanced scorecard is derived from the idea of looking at strategic measures to get a more balanced view of performance. The concept of a Balanced Scorecard evolved beyond the simple use of perspectives, every business can implement it according to the requirements and therefore it is a holistic system for managing strategy.

Why do we need to implement it?

• The key benefit of using a BSC framework is that it gives way to the organization to "Connect the Dots" between various components of strategic planning and management and it means there will be a visible connection between Projects and Programs that people are working on it.
• BSC framework also helps management to meet pre-decided targets.

Perspectives of Balanced Scorecard:

Indeed a balanced scorecard plays a significant role to aid management to keep updated internal processes and the external Business world as well.

The framework Balanced Scorecard is divided into four areas (perspectives) that are critical to business success as given below.

1. Financial
2. Internal process
3. Learning and Growth
4. Customer

The BSC suggests that we view the Organization from four Perspectives to develop Objectives, Measures, Targets, and Initiatives (relative to each of these points of view).

To know more details about all four perspectives, read my upcoming weekly Blogs.