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Introduction

Digital marketing can increase sales if we choose the best strategies.

Being an influential and well-known brand in your audience is something that is essential and positive.

Be available to your customers

75% of consumers expect to find a solution to their problem within five minutes of facing it. If you do not provide a solution, there is a good chance that they will not return to your business.

The online world is 24/7, so when you're not actively available to your customers, it's important that you set up a live chat, even if it's a bot.

Excessive communication with your customers

Transparency is key in the digital world. Trust is especially important where face-to-face communication is limited.

Building trust and then delivering on your promises is the key to enhancing the customer experience and ensuring that your brand's reputation is as strong as it can be to ultimately boost sales.

Offers and Discounts

We place some offers or discounts for our business during the festive season etc.

Clicking on Digital Marketing Pay will display advertisements of your business on various social media sites through advertising techniques. This ad will reach all the social media users so your sales will increase.

Use social networks

Social networks are very helpful in maintaining the reputation of your brand.

People like to have a unique experience with your brand on different social media channels. You need to choose the right channels for your business.

Create videos for YouTube

YouTube is an online video platform with millions of users and viewers every day. You should use these leading platforms as they can help your business grow through video views alone.

Videos can be made by you, your team, or (for more professional videos), videographer or photographer. Make sure your content is relevant to your audience or create videos specifically related to your business.

Gatsby is a blazing-fast website framework for React. It allows developers to build React-based websites within minutes.

WordPress

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes.

Integrate Gatsby with WordPress

Install gatsby-source-wordpress package

npm install gatsby-source-wordpress

gatsby-config.js file

add the gatsby config file in the following code

 plugins: [
    ...
    {
        resolve: `gatsby-source-wordpress`,
        options: {
            // Specify the URL of the WordPress source
            baseUrl: `localhost:8888/wordpress`,
            protocol: `http`,
            // Indicates if a site is hosted on WordPress.com
            hostingWPCOM: false,
            // Specify which URL structures to fetch
            includedRoutes: [
              '**/posts',
              '**/tags',
              '**/categories'
            ]
        }
    }

Now connect your gatsby website and Wordpress.

Here is an example of the GraphQL API query

import React from "react"
import { graphql } from "gatsby"
import Layout from "../components/layout"
import SEO from "../components/seo"

export default ({ data }) => {
  return (
      {data.allWordpressPost.edges.map(({ node }) => (
        <div>
          <p>{node.title}</p>
        </div>
      ))}
  )
}
export const pageQuery = graphql`
  query {
    allWordpressPost(sort: { fields: [date] }) {
      edges {
        node {
          title
          excerpt
        }
      }
    }
  }

Hope this helps.

Most of your leads through your conversion funnel will not automatically convert into sales. He will often need extra help to make the conversion.

Talk about value first

Focus on bringing value to your customers' lives. People dislike it who only care about getting sales from it. focus on addressing your customers' needs.

Work as a mentor with great expertise in your field. If you are the center of contact for potential customers, they will also trust your decision and solutions to their problems.

Identify their problem

You need to identify the problem that is causing the lead. Whenever you ask a question, take a different approach, because it starts a conversation. This is a great way to open up a conversation and raise questions or concerns that might arise.

Make it a conversation

It is clear that your potential will be more responsive if you encourage two-way communication. You can definitely find out how your product or service works for them.

Ask for sales

Just asking for a sale is nothing new or innovative, but it is a crucial part of the conversion process. That sounds like common sense, yet a surprising number of people don't.

Ask your prospects if they are ready to get started and see how many say "yes". They would not have gone so far had it not been for their initial interest in becoming a customer. If you do not ask for sales, you will have competition.

Follow-up

Keep your leads in purchase mode by following up via email or phone calls. This is a great way to quickly convert them into customers before a long time passes. All leads you generate should be contacted immediately and followed up in a few days.

You want to make sure they are as successful as possible with the product and that all their questions are answered.

UX and UI designs are similar and are often used interchangeably. In fact, these two words have completely different meanings and relay different activities. These two businesses have essentially been around for years, but only recently have been involved in the technology industry, which has been renamed to encourage UI and UX designers.

These two components are essential when it comes to digital products, but the roles are very different. They refer to various aspects of both product development as well as the actual design process. Although UX means "user experience" and UI means "user interface", both jobs cover much more than they seem, which makes learning UX and UI more important at the same time.

User Experience Design (UX)

Originally defined by a cognitive scientist named Don Norman, the term "user experience" was defined before the 21st century. He described UX as "all aspects of the end-user interaction with the company, its services, and its products".

UX can be applied to anything in life that creates an experience. Whether it's a website, a mobile app, a theme park, or a tea party. UX doesn't have to be related to anything in the world of graphic design. User experience is the user's interactions and user "experience" with a product or service.

When it comes to digital products or services, UX is concerned with how a web page, mobile application, or software perceives the user. This may include simplifying the website checkout process or simplifying the application for general use.

You could say that a UX design job requires marketing, design, and project management skills. It is a complex role. Regardless of whether it is being applied to a car, shoe, or website, UX Designer's main goal is to create a simple and pleasant user experience. The product needs to communicate the owner’s goals, while also meeting the needs of the user.

User Interface Design (UI)

UX and user interface (UI) are often compared or grouped in the same job description. These two modes are very different, leaving the UI to be misinterpreted.

Often when looking at job descriptions for UI offerings, you will see a closer description of graphic design. Although UI positions sometimes deal with parts of branding or even frontend development, they do not indicate the original position.

User interface design is a digital term. This is mainly where it differs from UX. A UI is simply an interaction between a user and a digital product or service. This may include a touchpad that allows you to select your coffee from an automatic coffee machine or from your computer screen. It also deals with applications and websites that look and feel how the user interacts with the product.

The main purpose of the UI is that the designer will use design tools that enable better communication between the designer and the developer. This in turn will facilitate implementation with developers.

The user interface is an incredibly important element that allows the user to trust the brand. The UI designer is also responsible for relaying the message of the product as well as its research and content into a compelling display or experience.

UX vs. UI

The comparison of UX and UI is almost like apple and orange. If you take the human brain with the right hand representing creativity (usually left-handed individuals), this would be the UI design. If the left side of the brain represents the analysis (usually right-handed individuals), then the left side UX.

UI design is creative, fuzzy, beautiful, and presentable. UX design is, alternatively, the optimization, organization, and structure of the data to be implemented. Without one or the other, the project cannot be completed. To complete the product, you may not lack UX or UI. Despite this, they have completely different roles with different functions.

In general, a UX designer will need to fully map the entire user's journey to solve a specific problem in a product. Much of the UX Designer's job is to understand the user's problems and how to solve them. UX designers work by researching to understand the users they are targeting and what their needs will be.

Alternatively, UI designers consider all aspects of the visual elements. Everything from the first screen to the last screen. The UI designer will make sure the colors are readable. This may include ensuring that a partially blind 65-year-old feels comfortable using the same screen as a normal 13-year-old.

Debugging the most important thing that developers always need while developing things.

If it's about local environments then we can easily check our logs by putting logs to local but when it's about live environments it's a time-consuming process.

We have to go to the files and open/download those files to local and then we are able to check live logs.

Here we are going to one package that will provide us the UI interface and we can easily check all our logs there.

We can also clear / delete our logs files from there. its better to use daily logs so we can trace logs easily.

Let's see how we can integrate that package to our existing laravel application.

Installation

composer require rap2hpoutre/laravel-log-viewer

Add Service Provider to config/app.php in providers section

Rap2hpoutre\LaravelLogViewer\LaravelLogViewerServiceProvider::class,

Access Logs UI By adding a new route

Route::get('logs', [\Rap2hpoutre\LaravelLogViewer\LogViewerController::class, 'index']);

That's it and you can see all the logs thereby accessing the given route.

That will saves lots of debugging time, hope that will help you :)

What Is ERP Testing?

Before going into ERP testing, we've to know about the ERP. ERP stands for Enterprise Resource Planning.ERP Testing is critical since each business can customise its workflow depending on the needs of their organisation. When doing ERP testing, the tester has got to understand the business workflows, data flows, and ERP modules. Then only he/she are going to be ready to test and ensure the system implementation is suiting their organisation.

How To Do ERP Testing?

ERP Testing mainly focuses generally on functional testing and performance testing. The next preference is given for the mixing between the modules and therefore the data flows. ERP testing are often done either manually or automatically. ERP testing are often wiped out the below phases:

Identify the business processes and define the scope of testing.

Setting up a test system. Prepare Test Plan. Prepare the test suites. Create test data sets. Write test cases.(manual/automated) Test Execution. Prepare Test Reports.

Different Types Of ERP Testing

Functional Testing: Functional testing will cover the aspects of compatibility, localisation, integration with other systems, etc. The testing are often done either manually or by automation. This is the primary testing type got to be conducted since the functional workflow should work flawlessly. After functional testing completed, the opposite sorts of testing got to be performed. The testing are often done by manual or automated testing.

Integration Testing: Integration testing usually conducted when an application is interacting with multiple components. The components need to be tested individually. After the completion of the testing of the modules, it must be tested with all components as an entire workflow. Then only the system should work sort of a single unit at the top after integration seamlessly.

Performance Testing: Performance testing usually conducted to make sure what percentage users can access the system at an equivalent time and what's the reaction time during that. The user volume and therefore the concurrent usage are going to be more after the implementation of ERP systems. It is critical to try to to the performance testing of the ERP system since it's to interact with multiple applications.

Security Testing: Security testing is conducted to make sure that the system follows the quality security policies and rules. It helps to spot risks, threats, and vulnerabilities of the system. After identifying the vulnerabilities, those should be fixed and tested before the implementation of the ERP system.

Integrating in-app reviews is very easy. It can be achieved with very minimal code. Let's see how to integrate it.

1. As the In-App Review is a part of the Play core library, we need to add the required dependencies to our app's build.gradle (app level) file,

implementation “com.google.android.play:core:1.8.0”
implementation "com.google.android.material:material:1.3.0-alpha02"

2. First, we need to create the instance of ReviewManager which would help us to start the API. We create the instance using,

ReviewManager manager = ReviewManagerFactory.create(this);

Now, using this manager object, we have to request the flow to launch the In-App review flow.

 ReviewManager manager = ReviewManagerFactory.create(this);
 Task<ReviewInfo> request = manager.requestReviewFlow();
 request.addOnCompleteListener(task -> {
      if (task.isSuccessful()) {
// We can get the ReviewInfo object
      ReviewInfo reviewInfo = task.getResult();
      } else {
// There was some problem, continue regardless of the result.
      }
 });

A complete code is required for the in-app review flow.

MainActivity.java
import android.os.Bundle;
import androidx.appcompat.app.AppCompatActivity;
import com.google.android.material.dialog.MaterialAlertDialogBuilder;
import com.google.android.play.core.review.ReviewInfo;
import com.google.android.play.core.review.ReviewManager;
import com.google.android.play.core.review.ReviewManagerFactory;
import com.google.android.play.core.tasks.Task;

public class MainActivity extends AppCompatActivity {

   private ReviewManager reviewManager;

   @Override
   protected void onCreate(Bundle savedInstanceState) {
       super.onCreate(savedInstanceState);
       setContentView(R.layout.activity_main);
       init();
   }

   private void init() {
       reviewManager = ReviewManagerFactory.create(this);
       findViewById(R.id.btn_rate_app).setOnClickListener(view -> showRateApp());
   }

   public void showRateApp() {
       Task<ReviewInfo> request = reviewManager.requestReviewFlow();
       request.addOnCompleteListener(task -> {
           if (task.isSuccessful()) {
               ReviewInfo reviewInfo = task.getResult();
               Task<Void> flow = reviewManager.launchReviewFlow(this, reviewInfo);
               flow.addOnCompleteListener(task1 -> {
               });
           } else {
               showRateAppFallbackDialog();
           }
       });
   }
   private void showRateAppFallbackDialog() {
       new MaterialAlertDialogBuilder(this)
               .setTitle(R.string.rate_app_title)
               .setMessage(R.string.rate_app_message)
               .setPositiveButton(R.string.rate_btn_pos, (dialog, which) -> {

               })
               .setNegativeButton(R.string.rate_btn_neg,
                       (dialog, which) -> {
                       })
               .setNeutralButton(R.string.rate_btn_nut,
                       (dialog, which) -> {
                       })
               .setOnDismissListener(dialog -> {
               })
               .show();
   }
}

How to test the In-App Review?

To check the in-app review flow, you must already have the app approved on Playstore. This does not mean that the application should be available to the public. At the very least, you should have an account ready for internal testing or internal application sharing.

• You can use Internal Test Track to release the app and test the in-app review flow.
• You can use Internal App Sharing to test the in-app review flow.

You can find more information about the test part on the Android Developer page.

Namespacing can be used in any type of programming language, and the advantages are innumerable. However, with CSS, some of the advantages are not particularly obvious. We will take a look at the two most common namespacing usages in CSS and we will discuss their advantages in more detail.

Variables

Using variables in CSS is the simplest and the most common use. Let’s take a look at the following SCSS example code:

`` // Our common variables

// Fonts $f_arial: Arial, Helvetica, sans-serif

// Colors $c_red: #FF0000; $c_black: #000;

// Z-indices $z_index_back: -1; $z_index_base: 1; $z_index_max: 9999;

// Animation Timings $t_medium_animation: 200ms;

// Breakpoints $b_mobile: 700px; $b_desktop: 1200px; ``

we have defined five different organizational categories:

• $f_ font and webfont families
• $c_ color codes
• $z_ z-indices used throughout the application
• $t_ animation timings
• $b_ responsive breakpoints

The biggest advantages of utilizing the organizational categories structure with variables as described above are code clarity and rapid development. This is especially important in large teams where more developers work on the same CSS files. One more notable advantage is added autocomplete feature. Simply by entering a $f in our IDE, we will get an autocomplete list of all declared fonts, or by entering a $b we will get all responsive breakpoints, and so on.

Class Names

The second most common usage of namespacing is by utilizing a CSS class naming. The prefix o- can be used for CSS object class name declarations, while c- can be used for classes. The fundamental distinction between objects and classes is that they may appear more than once in different templates of our design, hence making them harder to meddle with. Separating objects from classes makes it easier for a developer to navigate within a relatively unknown codebase. Another clever concept is to disassociate all the classes solely used in JavaScript with the js- prefix. Finally, is- can define application states such as is-active or is-visible, while u- can prefix utility classes such as u-pull-left.