InfyOm Blog

We often hear the term motivation. We all are human and that’s why we all have emotions and motivation is the driving force behind our behavior. Let’s discuss this in detail.

What is Motivation?

Motivation is the desire to act in service of the Goals. It’s the most crucial objective in setting and attaining business objectives.

We can define the motivation by the line in the book ‘The War Of Art’ written by The author Steven Pressfield “At some point, the pain of not doing it becomes greater than the pain of doing it.”

Motivation is a powerful weapon for any organization yet a tricky one. Sometimes it’s really easy to get motivated and motivate others, other times it's nearly impossible to figure out how to motivate oneself and others as well.

Every choice has a price but when employees are motivated it is easier to bear the inconvenience of action than the remaining same. In other words, employees are at the level ‘ It’s Easier To Change Than The Remaining Same’

Scientists define motivation as a general willingness to do something. It is the set of psychological forces that compel you to take action.

Common Misconception about motivation

How does motivation come?

We all have this misconception that motivation arrives as a result of watching motivational videos or reading inspirational books but one of the most surprising things is Motivation often comes AFTER starting new behavior not BEFORE. It’s the result of an action, not the cause of it.

I hope you get a basic understanding of Motivation. To know more about the motivation stay in tune with upcoming HR Blogs.

Finding new customers or retargeting the previous customers to buy your products or services is an important part of the entire sales process.

It may be tough for every people of your target to buy your product or service but to increase sales, you find which strategy works for you and try to use different types of a strategy used for buyer's intent.

Do you have great products but may not increase sales as you want? That's okay so don't worry below techniques maybe work for you.

Use the following marketing strategies to increase sales and gain the right customer who can buy your products or services easily.

First of all, we define customer journey in various steps:

1. Awareness of product
2. Interest in products
3. Evaluation of customer
4. Commitment about product or services
5. Sale products your buying intent person

Marketing strategies to increase sales

1. People want to benefit from buying products

People never buy products, they buy results that the product will give so start to identifier your customer and talk about the benefits of products.

Think you are buyers and you want to purchase products like TV so think about what benefits I will get If I buy a TV. Always people thoughts about If they buy a product from you then what benefits they will get and validity of the product.

2. Define customer

Who is the person who is interested in your products and buying them immediately?

Think about that person in your mind create a visual picture of that person.

Ask some specific questions

1. How old are they?
2. Are they male or female?
3. Do they have children?
4. How much money do they make?
5. Do they have an education?
6. The working field of the person?
7. Are they interested in your products?

3. Create videos of products

Video of product can give some extra benefits over photos so try to create an amazing video of particular products working or anything else.

In digital marketing, video is most popular to attract customers to buy products.

Short video or long video marketers use this media to convert more leads.

Types of video content for different use

• Client testimonials video
• Product review video
• Animation video
• How to use products video
• Videos for PPC advertising

4. Organic traffic through SEO

Create a blog content of products and describe of products in a blog how to use, which material used in this products, how they can benefit you, reviews of products, etc using best practices of SEO.

They take a long time to search for an appearance on first-page google but when it comes it gives you more benefits than paid services.

Best practices of SEO

• Optimized your image or video
• Best title tag that users can easily attract
• Always try to get benefits of users
• Create user-friendly content
• Links to other pages on your website that might interest the viewer

5. Pick the right price for a product

If you pick a high price of products then market rates, so definitely your product doesn't sell so choose price customer can afford it and you will get some income using sell products.

Do market research on your competitor and pick the right price for your products.

If you can make your product seem superior to your competitors, you can charge a higher price as you want but first, do market research.

In this chapter, learn about complete black hat SEO and solve your query related to this topic.

Black Hat SEO is a type of SEO technique that google doesn't recommend for sites ranking.

These techniques play with google algorithms and manipulate them for ranking in SERPs.

What is black hat SEO?

Black Hat SEO is totally against search engine guidelines that are used for website higher ranking in google SERP in a very short time.

Google does penalties that site that uses black hat SEO techniques for higher ranking in the search results.

What are black hat SEO techniques?

Black hat SEO techniques are techniques that manipulate google algorithms and play with the searcher's intent.

8 Different types of black hat SEO techniques

1. Use of paid links

Quality-related links drive traffic to websites also get ranking in search results page that's good.

People think if they buy backlinks from others then their websites get a higher ranking in google but paid links are against webmaster guidelines.

So that website never ranks but deindex in google is a high possibility.

So be avoid getting paid links from others that don't relevant to your niche.

If you do SEO for your site or client's website then avoid buying backlinks from others because google rank that site that matches user intent.

If buying links don't have quality content and do not match user intent that also affects your site so be aware when buying paid links.

2. Hidden text in a website

That is another black hat SEO technique that against search engine guidelines.

In white background put white text is a hidden text practice that user can't see but search engine crawler detects them and mark them as unwanted.

Putting text on behind images is also hidden text practice so avoid them getting penalties from Google.

Hidden text google guidelines

• Don't use a font size as 0
• Don't put text behind on image
• Don't use white text for white background

3. Article spinning

Article spinning is a technique that re-writes content synonyms as source information using tools or manually.

Copy article from other sites and do article spinning of copy content and put a new article on website but if you think Google doesn't catch this technique then you are totally wrong because google's algorithm is more powerful than you think.

So be avoid doing article spinning of content and don't paste in websites.

4. Cloaking

Clocking provides different results than users and search engines expected a per search intent that is a violation of webmasters guideline.

Clocking is an old technique of black hat SEO but today as well use this technique by people to manipulate google's algorithm and get the top ranking on SERPs.

But Google can easily catch this technique using powerful algorithms and do penalties that websites that use this types of techniques for ranking.

5. Keyword stuffing

Use the same keyword use several times on one page for most visibility in SERPs it's called keyword stuffing.

Using this content doesn't like natural and user friendly.

Keywords use in articles that should be natural, don't put anywhere that like spamming content.

6. Duplicate content

Duplicate content is that content that is copied from different sources and merges into one content but search engines prefer unique content for the webpage so avoid this technique for better results.

Duplicate content can't rank in google so focus only on unique content.

7. Link Farming

Create a thousand quantity backlinks for ranking in google. But 99% of backlinks are spamming and usually use black hat software like Scrape box, SEnukeTNG to create spamming backlinks.

Backlinks like comment backlinks, social bookmarking backlinks, web profile, article directory, wiki backlinks, gov., and education sites backlinks are automatically created using this software.

If you want to use then there is 4 way to use backlinks

1. Never use such backlinks on money sites. Use only on short-term micro-niche sites.
2. Never use such backlinks on your main website
3. Use it for 2 tier backlinks
4. You can get brand mentions from selected sites on your main site but without a hyperlink

8. Content Farming

Generated automatic content on websites using activated plugins.

Two disadvantages of auto blogging

1. Your visitor never become your audience
2. Rare chances of ranking an auto blogging site on google

Is black hat SEO illegal?

Black hat SEO is not illegal but try to avoid use, which violet search engine guidelines or go against the rules.

If Google catches this technique then will get a penalty or punishment from google in cases your site rank can down or the site can be removed in search engine.

At some time your site can rank using black hat SEO techniques but when googling algorithm catch then suddenly down your site or maybe removed in search engine.

What is a black hat tool?

Black hat tool using this you can do keyword stuffing, link spam, buy unethical link, etc.

Black hat SEO tool list

• XRumer
• SeNukeXcr
• Rankwyz
• GSA Search Engine Ranker
• Scrapebox
• Market Samurai
• The Best Spinner
• Tweet Attacks
• Traffic Booster Pro V3
• GScraper

Does black hat SEO Still Work?

The answer is yes because some money-making sites use black hat SEO for their website and get ranked in search engines and make money from this.

When google penalty these sites that already make money from this and they don't worry about that.

But most of the sites are made for the long-term future and they worry about that so these techniques are only for short-term results. Don't get long time results using this.

What are black hat backlinks?

Black hat backlinks are types of black hat SEO using keyword stuffing, cloaking, content scraping made backlinks for the website.

These types of backlinks create a negative effect on google SERPs.

Why you shouldn't use black hat SEO?

Create short-time results using this technique.

Poor experience for users using this black hat SEO technique.

The site can deindex or disappear in SERPs.

Reputation and authority of website can be down.

Conclusion:

After that question in your mind is should we use some black hat SEO techniques for the website but the answer is no because black hat SEO is temporary and after some times googles algorithm capt them and down your site from the search engine.

Today we are going to see best practices for React JS developer

1. Passing a boolean variables.
2. Do not define a function within a render
3. Naming of the components
4. Use of the Ternary Operators
5. Don’t Need Curly Braces in string

Passing a boolean variables

Passing boolean variables in to two components.

Not Good

return (
   <Home showTitle={true}/>
); 

Good

return (
   <Home showTitle/>
); 

Do not define a function within a render

Don’t define a function inside render.

Not Good

return (
    <button onClick={() => dispatch(ACTION_TO_SEND_DATA)}>
      Example
    </button>  
)

Good

const submitData = () => dispatch(ACTION_TO_SEND_DATA)
return (
  <button onClick={submitData}>  
    Example 
  </button>  
)

Naming of the components

You can use PascalCase for name of the components and camelCase for name of the instances.

Not Good

import createCard from './CreateCard';
const ReservationItem = <ReservationCard />;

Good

import CreateCard from './CreateCard';
const reservationItem = <ReservationCard />;

Use of the Ternary Operators

Developer how can use ternary operator in React js.

Not Good

const { role } = user;
if(role === 'ADMIN') {
  return <AdminUser />
}else{
  return <NormalUser />
} 

Good

const { role } = user;
return role === 'ADMIN' ? <AdminUser /> : <NormalUser />

Don’t Need Curly Braces in string

When developer passing string props to a children component

Not Good

return(
  <Navbar title={"My Special App"} />
)

Good

return(
<Navbar title="My Special App" />  
)

Hope this helps for React js developer

What is Use Case Testing and How to Prepare a Test Case for Testing?

In the phases and life cycle of software development, use case plays an important role. The entire process depends on the actions of the user and the response by the system to the actions. Hence it can be seen as documentation of the actions which is performed by the user or actor and then the corresponding interaction by the system to those actions. Not all the use cases result in achieving the goal by a user to the interactions with the system.

In a use case, the system responds to the situation or behavior. It is user-oriented rather than system-oriented. That is, they are actions that are done by the actor/user and not the output produced by the system. Hence the development team writes the ‘use cases’ as this phase depends on them. The writer of use cases, a team of development, customers, all of them together contribute towards the creation of use cases and testing.

What is Use Case Document?

Use case documentation helps to complete an overview of all the several ways in which the user interacts with the system to achieve the desired objective. The documentation will help to check the requirements for the software system and what is lacking in this process.

Who will use the Use Case Document?

As the documentation helps to get an overview of ways in which users can interact with the system, better documentation is always required for easier results. This documentation will be useful to the software developers and software testers along with the stakeholders.

There are several types of uses for these documents. It helps developers to implement the code and design the same. Further, testers use them to create test cases. Business stakeholders, on other hand, use the documentation in order to understand how the software works and their respective requirements.

Elements in Use Case Testing

The major elements of the use cases are brief introductions which help to explain the case.

1. Actor, that is, the users which are involved in use case actions.
2. Precondition, which is the conditions that need to be satisfied before the case begins.
3. Basic Flow, or the main scenario which is a normal workflow in the system. In other words, this is a flow of transactions done by actors to accomplish their goals.
4. Alternate flow, which is a less common interaction done by an actor with a system
5. Exception flow, which prevents a user from achieving the goal
6. Postconditions that are required to be checked after the case is finished.

How to Prepare Test cases?

It is best if the test cases for the main scenario are written first and then written second for alternate steps. These steps in test cases are from use case documents. Cases are supposed to be required as steps and the user or actor must be able to enter the same. Test design techniques can be used and developed to help reduce the number of test cases which can help reduce the time taken for testing.

Writing test cases and testing is an iterative process. Practice and knowledge of domain and system are required in this case. Using case testing in applications can be used to find missing links and incomplete requirements. Finding and modifying the same will bring efficiency and accuracy into the system domain.

What is software marketing?

The process of creating a market for any software leads to software marketing. Simply put, it is a way to market any software in the digital space for more sales and promotion of software.

Every startup software company uses a variety of methods and techniques to harness the marketing resources available in the digital marketplace.

Each software has its own user goals and benefits. Target customers are also defined according to the software. You cannot market software like other products. There are specific strategies that every startup software company needs to follow. Every company wants to increase its profits. Investing in product marketing increases profits.

There are some rules before you devise a market strategy

• Create your story before you appear
• Set goals before you plan to achieve
• Create an excellent website
• Keep the website SEO friendly
• Email marketing campaigns

Create your story before you appear

There is a story behind every creation and also of your software. Think about your startup and the software you want to market.

Software companies make the mistake of giving too many technical explanations in their communications before the customer understands the operation of the software and what it does.

You need to create and tell a story that explains the idea of ​​software, its functions, what it offers to its customers, and ways to differentiate businesses from competitors.

Set goals before you plan to achieve

Before formulating a marketing strategy, you need to set goals. Why? It is not possible to know success unless the goal is to be achieved.

Setting goals is one way to understand what you want from a marketing strategy. Ask yourself, what are you planning to achieve with the market strategy? Is it to increase sales or to reach more target customers or is it a brand awareness marketing strategy?

Keep the website SEO friendly

You need to try to make your website SEO-friendly. It helps with organic traffic to websites. Visitors coming through organic traffic are mostly your potential customers. Give them what they want.

Email marketing campaigns

Email marketing is one of the best marketing strategies for startups. It helps build a database of potential customers as well as convert potential customers into sales. Drip email leads to sales leads by downloading sequence content or providing trial software links. Offering something for free in an email leads to your website.

Absenteeism at the workplace has become a common phenomenon in today’s era. Running Business is like putting the right piece in a Giant Puzzle if one piece is missing the whole picture remains incomplete. In other words, we can say that the absence causes in many ways to the organization. Absenteeism is a major problem in most firms.

What is Absenteeism?

Employee absenteeism is defined as a frequent or habitual absence at work but it does not include Authorized leaves or paid time off.

However, it is not easy to be present each day even organizations know the fact. Usually, it happens in case of health problems and therefore the company has its own leave policies to avoid that emergency.

Causes of Absenteeism

There are several problems related to the Absenteeism

Illness Harassment Low pay scale Workload

• Relationship issues within the organization Mental health

How to deal with Absenteeism?

At the first glance, it does not look like a big deal but it’s critical for organizational success. Employee absenteeism can be difficult to address once it’s become a habit or accepted behavior by your team. After all, no business can force employees to be there all working Days.

There are several ways to deal with absenteeism

Absent management policy

Build absence management policy as per your business requirement. It should be easy to understand for all employees.

Track employee absences

Constantly tack employee absent records which will help you to identify the common reason behind the absenteeism which will help you to develop various company policies.

Wellness program

We all know that “ health is wealth”. Healthy people can work with more zest which will upsurge not only productivity but Quality as well.

Offer Flexibility

We all are human and the future is unpredictable so in case of any emergency let your people work flexibly.

Create Social Culture

People love the workplace if they are attached to each other. Create your work culture more socially so each one can enjoy time at the workplace.

Focus on Employee Engagement

Employee engagement plays a vital role to grow the employee bond. If they are happy with each other they will be less like to take off from the work unnecessarily

Provide ample PTO

Adequate paid time off should be provided to the employee which allows them to complete their personal work

Build a Supportive environment

People will love to work if they get support from their co-workers. A supportive work environment should be there in order to reduce absenteeism.

Rewards and recognition

Rewards play a motivational role in an organization. By believing in rewards we can build a committed workplace and employees also feel pride in themselves.

Listen to the voice of Employees

Due to lack of attention towards employees make them disappointed in the workplace, management needs to listen to their voice and understand their mind to reduce the absenteeism

To know more about the same kindly read my upcoming blogs…..

Media queries allow you to customize the presentation of your web pages for a specific range of devices like mobile, phone, tablets, desktops, etc. without any change in markups.

Syntax

@media Rule

The @media rule is used to apply a different set of styles for different Media/devices through the use of Media Queries.

Parenthesis

We set the condition inside the parenthesis.

If I want the background color to be changed in the smaller screen, I can set the condition inside parenthesis.

Media Types

If we don't apply a media type, the @media rule selects all types of devices by default.

There are many kinds of devices but we can group them into 4 categories:

all - for all media types print - for printers screen - for computer screens, tablets and smart-phones speech - for screen readers that "read" the page out loud

Breakpoints

Breakpoints are points where the website content responds according to the device width.

This is how the code works

when the screen is 992px or less, the background color is changed to blue from red

some common breakpoints for widths of devices:

• 320px-480px: Mobile devices
• 481-768px: iPads, Tablets
• 769px-1024px: Small Screens, Laptops
• 1025px - 1200px: Desktops, Large Screens
• 1201px and more: Extra Large Screens , TV