Multiple logo file formats
Digital logo applications such as websites and anything seen on the screen use the RGB color spectrum. This color spectrum is more varied than standard printed material so digitally used logo files are designed a little differently. They usually do not require high-resolution art and are not limited to one color.
The printed logo application like printed brochures, business cards, T-shirts, decals, folders, and ink on paper is 99% of the time prepared with CMYK and Pantone color spectrum. This spectrum is handled differently than a digital application and requires high resolution so that it looks crisp when printed on paper.
Logo File Formats
Logo file formats can come in many shapes and sizes. The format is driven by how it will be used, now and in the future, as well as what the logo looks like. When your logo designer provides the digital file formats to you, place them somewhere secure so you do not misplace them and can consistently reference the files. Below are common logo file formats that cover 99% of all logo marketing applications.
- JPG
- PNG
- GIF
- EPS
- AI
- SVG
Which logo file formats are most common?
It is very common to have JPG or PNG logo file formats. This is most common because of many programs such as Word and PowerPoint import/drop. When you use these file formats on the screen, it is mostly acceptable. But have you ever tried to enlarge one of these file formats and the logo starts to get blurred or pixelated? This is because these formats are pixel-based and limited in how much they can be expanded before image quality deteriorates.
Breakdown of logo file formats and their best uses
The use of JPG (or JPEG) does not require digital and print, as it is the RGB and CMYK color space. If you don’t have software like Photoshop, it creates colorful spots. One way to determine which large size JPG logo file can be used is to drag and drop the logo into your web browser window; You can use a digital app and some small print apps when viewing four or five-inch spots or more logos. JPG files are pixel-based and can be quite large. They also do not support PNG (listed below) as a demonstration background.
PNG Logo files are good for placing your logo on a photo above a photo or on a colored background in a digital app as it supports transparency. PNG logo file formats are widely supported on websites. PNG for any printed projects. Do not use files. PNG files are pixel-based and do not expand well.
