Design Posts

Maintaining the integrity of your brand is essential for long-term success. However, Trillion often encounters third-party logo design files that do not appear to have the highest care when created. The logos in question come to us in the form of a sponsor logo, an affiliate logo, and a certificate or award logo.

The following points are often enough that we think it is important to provide guidance so that you can avoid these pitfalls. With the help of a graphic designer, the issues of this logo below can be solved and fixed if you ever consider it in your own logo.

1. Bad lines in the logo

When the characters and design elements in the logo are drawn or modified, great care should be taken by the graphic designer. The lines and dots inside the logo should be smooth and clean. In the logo design example below, you will see how the inside line of the letter does not have a curve towards it. This is one of the most common problems we see in poorly made logos.

Logo files are made up of many dots and lines. When the logo is small, these imperfections may not be significant, but as the logo gets bigger the issue becomes more obvious and problematic. You should have a graphic designer who will fix the curves and lines of the logo. Then use the new files to replace the problem logo.

2. Improper Alignment of Logo Elements

Since graphic designers create logos, they are composing letters and design elements. They have complete control over the sizing and alignment of objects. With all this control, and especially the number of elements or characters is likely to increase that something does not adjust as it should.

As with the "bad lines" example above, a small logo size can hide problems when compared to an extended version. But on the screen or in digital access, cutting your logo the wrong way causes it to look blurry (due to pixel interpolation, solid dark pixels are divided into multiple lighter pixels). Graphic designers can adjust the arrangement of elements using the Snap-to-Grid or Snap-to-Guide feature, functions available in Adobe Creative Cloud software. This process will ensure that items are arranged just like your logo.

3. Missing Font in Logo

A logo design should always be presented as a piece of artwork composed of lines and points or pixels. Unfortunately, this is not always the case. If a graphic designer used a particular font in your logo, you may not have that font on your, or your vendor’s, computer. A missing font often leads to it being substituted by another font available on the computer. It’s a major problem that prevents anyone who doesn’t have the font to see the logo properly. This even holds true for a graphic designer trying to fix the problem.

As a logo is designed, fonts are commonly used either as they are, or as a starting point to be modified for the design. The important step in the logo design process is to “outline” the letters being used in the logo so they become a piece of artwork rather than letters you can edit by typing. Once this process has been done, it is not reversible and the font will no longer be required to view and reproduce the logo. Be aware that fonts can cost between $20 and $150 or more just for one weight, such as Helvetica Neue Bold.

4. The Incorrect Logo File Format

Another one of the most common issues we see with logos that are supplied to us is that they are not in the correct file format. If your graphic designer comes to you and says “it’s not the right format” it can mean a few things. However, if your designer intends on using the logo, it is not going to work.

The most common incorrect file format we receive is a raster logo such as a .jpg rather than a vector logo, such as a .eps. A .jpg logo might be fine if the resolution is high enough and it does not require being produced on a color or transparent background. Vector logos will offer a graphic designer the most options, including saving the artwork to other file formats. A vector logo can be enlarged or reduced infinitely without losing quality.

5. The Incorrect Logo Color Format

A less common but potentially more challenging logo file format issue is the color mode. A logo that is being printed on paper, on a t-shirt, or being included on a website will have different color spectrum requirements. Some can be easily converted from one to another but others cannot. Again, a vector logo will offer a graphic designer the best chance to fix the issue.

Logo Design Done Right

Providing our clients with logo designs and all of the necessary file formats they might need is an important part of our creative process. Once our design has been approved, we create full-color, 1-color, 2-color, black, and white (knockout) versions of the logo for both print and digital usage. We clearly label the files and place them into properly named folders, making it easy to find the right logo.

The technical skills outlined above are necessary for graphic designers to execute the actual tasks assigned to them. But there are several transferable skills needed in order to successfully bring an idea from concept to creation.

Our analysis helped us identify five important qualities employers are seeking in graphic design candidates. Here's what we found

Creativity:

This one probably goes without saying, but graphic designers are tasked with identifying creative solutions to deliver a message or solve a problem. This requires an innate ability to think outside the box and bring forth innovative ideas on a regular basis.

Analytical:

A graphic designer should be able to step outside their own mind and view the product or service analytically and from different perspectives. That way they can help anticipate how the audience will receive it.

Communication:

Graphic designers must possess strong written and oral communication skills in order to effectively work with team members and clients alike. Asking inquisitive questions helps them understand expectations so their designs will align with their client's vision.

Time management:

Designers are often faced with the challenge of working on several projects with various deadlines at the same time. Being able to juggle multiple projects and meet stringent deadlines is essential to a successful design career.

Research:

Graphic design techniques and trends are constantly evolving, which means learning is never done for designers. In order to ensure their designs are meeting client objectives, they need to be willing to dig up insights about their audience and explore new strategies.

Step 1: Selection of your Subject

select any selection tool for selection but select the Quick selection tool.

select your subject and press select and mask setting

Step 2: Edit your Subject

1. Open property and select onion skin and transparency 50%
2. Refine edge brush tool and then refine edge
3. Set contrasts 9%
4. Output setting on
5. Tick decontaminate colors amount 100%
6. Output to a new layer with layer mask then press OK

Step 3: Crop the Upper part of the subject

Select layer mask and press ctrl + click for selection and new cut out the upper part to polygonal lasso tool. select perfectly then select layer and ctrl+j for duplicate layer

Step 4: Create an effect for Background

Create Ctrl+G for the group layer, select the last layer and create a color lookup effect.

Then 3D lut file and select moonlight.3dl. and then Create a new effect black & white Opacity set 50%

Step 5: Create Effect for Main Subject

Select the group layer and convert this layer to a Smart Object.

Then create this layer duplicate. then create a color style to the top layer in linear Dodge(Add).

Then go to the

1. Filter - blur - Gaussian blur Create radius - 5 for soft edges
2. Create a duplicate layer and double click on the smart filter and Create a radius of 100

1. again Create a duplicate layer and double click on the smart filter and Create a radius of 2504. again Create a duplicate layer and double click on the smart filter and Create a radius of 500 then add hue/saturation adjustment layer and click on create clipping mask then click on colorize and increase the saturation to your perfect and choose a color

Step 6: Create All effects in the subject

Select the main layer mask image and create effect curves.

And click on create effect curves and click on create clipping mask and curves per requirement select layer mask and select the brush tool. and set property opacity 100%flow 30%

Create a duplicate hue/saturation effect layer and set this layer to the bottom of the main object and select this layer and open property and click ok create a clipping mask.

And select the mask and make sure the foreground color is white.

And give shade to the object and you can also adjust the opacity.

Step 7: Add the sparkle and give effect

Let's add sparkle and change the blending yo screen.

Then add a mask and convert to invert the layer and select brush tool.set foreground color is white and creates an effect in the main object after creating effect open blending mode and create a level and click on create a clipping mask and set property per requirement.

Then open blending mode and select color lookup and set 3dlutfile to crisp_warm: look and set opacity as per requirement.

Now finally ready to glow effect

Step:1 Create a new artboard

Step:2 Select Add a layer style

Step:3 Set Image In artboard

Step:4 Crop as a requirement

Step:5 Select Refine edge

Step:6 Add Drip image

Step:7 Add Brush Style

Step:8 Add Effect as per your Requirement

Step:1 Create a new artboard

Step:2 Set Image In artboard

Step:3 Select cropping portion of the image

Step:4 Select Refine edge

Then set these properties:

1. Set radius 1 to 2 px
2. Increase smooth 6 to 7 px from global refinements
3. Set contrast 20% in global refinements
4. Check to decontaminate colors in output settings and set amount 70%
5. Set new layer with a layer mask in output dropdown

Press OK.

Now our image will look like below:

Step 5: set new background

Select a new background that you want to set in the image from its location and set the artboard.

Now place our cropped image above this background and adjust as per requirement.

June 30, 20201 minuteKishan Savaliya