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What is software marketing?

The process of creating a market for any software leads to software marketing. Simply put, it is a way to market any software in the digital space for more sales and promotion of software.

Every startup software company uses a variety of methods and techniques to harness the marketing resources available in the digital marketplace.

Each software has its own user goals and benefits. Target customers are also defined according to the software. You cannot market software like other products. There are specific strategies that every startup software company needs to follow. Every company wants to increase its profits. Investing in product marketing increases profits.

There are some rules before you devise a market strategy

• Create your story before you appear
• Set goals before you plan to achieve
• Create an excellent website
• Keep the website SEO friendly
• Email marketing campaigns

Create your story before you appear

There is a story behind every creation and also of your software. Think about your startup and the software you want to market.

Software companies make the mistake of giving too many technical explanations in their communications before the customer understands the operation of the software and what it does.

You need to create and tell a story that explains the idea of ​​software, its functions, what it offers to its customers, and ways to differentiate businesses from competitors.

Set goals before you plan to achieve

Before formulating a marketing strategy, you need to set goals. Why? It is not possible to know success unless the goal is to be achieved.

Setting goals is one way to understand what you want from a marketing strategy. Ask yourself, what are you planning to achieve with the market strategy? Is it to increase sales or to reach more target customers or is it a brand awareness marketing strategy?

Keep the website SEO friendly

You need to try to make your website SEO-friendly. It helps with organic traffic to websites. Visitors coming through organic traffic are mostly your potential customers. Give them what they want.

Email marketing campaigns

Email marketing is one of the best marketing strategies for startups. It helps build a database of potential customers as well as convert potential customers into sales. Drip email leads to sales leads by downloading sequence content or providing trial software links. Offering something for free in an email leads to your website.

Media queries allow you to customize the presentation of your web pages for a specific range of devices like mobile, phone, tablets, desktops, etc. without any change in markups.

Syntax

@media Rule

The @media rule is used to apply a different set of styles for different Media/devices through the use of Media Queries.

Parenthesis

We set the condition inside the parenthesis.

If I want the background color to be changed in the smaller screen, I can set the condition inside parenthesis.

Media Types

If we don't apply a media type, the @media rule selects all types of devices by default.

There are many kinds of devices but we can group them into 4 categories:

all - for all media types print - for printers screen - for computer screens, tablets and smart-phones speech - for screen readers that "read" the page out loud

Breakpoints

Breakpoints are points where the website content responds according to the device width.

This is how the code works

when the screen is 992px or less, the background color is changed to blue from red

some common breakpoints for widths of devices:

• 320px-480px: Mobile devices
• 481-768px: iPads, Tablets
• 769px-1024px: Small Screens, Laptops
• 1025px - 1200px: Desktops, Large Screens
• 1201px and more: Extra Large Screens , TV

SaaS testing is the process of conducting a test case on an on-demand software or web-based software system. Software testing as a service is different from testing on-premises applications because SaaS-based application testing requires access to browsers and is centered around web application testing methods.

The software tests robust SaaS performance testing plans against real-world traffic in a cloud environment to confirm that the service is available, useful, and optimized for all web concurrent users at all times. By adhering to the best practices of SaaS testing, your team can quickly deploy updates and upgrades, increase ROI, and increase user satisfaction.

SaaS-Based Solutions: 4 Reasons to Testing

Reason 1. Smart scalability

The option to change software capabilities immediately upon request allows tenants to save costs on using cloud services. What's more, SaaS vendors use auto-scaling mechanisms that diagnose the amount of current users and adjust the software according to sizing needs.

Reason 2. Regular and rapid updates

Within the tight relationship with the SAS provider, the shortcomings and modifications of all solutions go through it. As a rule, the process of correcting errors and making changes is quick and frequent. Therefore, a robust QA strategy should be defined to optimize the snowfall of test scenarios on short notice.

Reason 3. Multi-tenancy

SaaS opportunities to use shared cloud resources make it affordable for a range of different organizations and streamline software support. Within the approach of providing access to multiple customers, each tenant's data is different and remains invisible to other subscribers. However, the sheer number of connections with a vendor can cause difficulties in compatibility and integration. In this case, improving the quality of the API may be the escape solution.

Reason 4. Adjustable architecture

One more reason why companies choose SaaS is the ability to customize and specify settings that perfectly match the needs of the business. And this requires thorough supervision, as improper operation of the IT solution can lead to defects after adding some modifications that can exacerbate the increased churning rate.

Therefore, in these specifications, SaaS testing is more complex than testing cloud and on-premises apps, which gathers more demand and a more in-depth attitude towards QA activities.

Now Let's see main points to get Upscale SaaS-Based Solutions

1. Functional testing

Testing all levels of connections between IT product components, including units, their integration and system testing, QA experts check the proper management of efficiency. Notably, the general requirements include numerous cases corresponding to casual user scenarios. Checking numerous configuration combinations makes testing more complete.

2. Performance testing

While on-premises applications are based on the user's environment, the customer experience in SaaS-based products may be influenced by others. Thus, performance checks are necessary - to run stress and load tests, QA engineers identify the above limitations of software capability and evaluate its behavior under the expected number of concomitant users.

3. Interoperability testing

SaaS based products perform flawlessly against various browsers and platforms as a prerequisite. Before conducting the interoperability test, the QA team estimates the most preferred browsers and platforms and isolates the browsers used by a few clients to exclude them. With every browser or platform tested, QA specialists cover the full scope of test configuration and provide seamless software operation for a wide range of users.

4. Usability testing

Intending to reduce churn rates and build long-term relationships with end users, companies primarily strive to enhance the customer experience with convenient app usage. By providing simple information architecture, simple workflow and interaction as well as visual readability and adequate feedback on commonly used functions, the individual can satisfy customers through a user-friendly application.

5. Security testing

Within sensitive data, SaaS-based solutions need to enable highly secure storage and disposal of information. Accepting casual accounts and roles, these applications require full validation of access control. To identify vulnerabilities and avoid data breaches, QA experts perform penetration testing, exploring potential barriers.

6. Compliance with requirements

Winning the competition also assumes meeting worldwide standards. Depending on the industry, HIPAA checklists for health products, OWASP security recommendations for any-domain web and mobile applications, GDPR to enable secure data storage and worldwide transfers and much more may be required to conduct software testing.

7. API testing

API testing is required between organizations delivering SaaS products, in conjunction with customer platforms and other third-party solutions. With it, instead of using default user inputs and outputs, QA engineers run positive and negative views of calls on APIs and analyze responses to system interactions. Such an approach allows in advance to ensure that the API application and the calling solution work properly. It focuses primarily on the business logic layer of software architecture.

8. Regression testing

Once the new functionality is implemented, it needs to be verified that the latest improvements have not affected the developed features. Being an elaborate and cumbersome process, the SaaS regression test includes all the test types mentioned above and a range of test cases involving more.

InfyOm has experience delivering comprehensive QA assistance with solid regression testing. Learn how our QA engineers tested and streamlined the software, ensuring the quality of the SaaS platform for public housing authorities.

Summary

Once you decide to build a true bug-free SaaS application, IT strategy needs to add SaaS testing to its specifications that include the use of Wise Cloud resources, prompt updates, multi-tenancy and customization.

By introducing QA tips from the InfyOm list, one can improve the quality of solutions, obtain the required business and operational values, and reduce churning rates.

Absenteeism at the workplace has become a common phenomenon in today’s era. Running Business is like putting the right piece in a Giant Puzzle if one piece is missing the whole picture remains incomplete. In other words, we can say that the absence causes in many ways to the organization. Absenteeism is a major problem in most firms.

What is Absenteeism?

Employee absenteeism is defined as a frequent or habitual absence at work but it does not include Authorized leaves or paid time off.

However, it is not easy to be present each day even organizations know the fact. Usually, it happens in case of health problems and therefore the company has its own leave policies to avoid that emergency.

Causes of Absenteeism

There are several problems related to the Absenteeism

Illness Harassment Low pay scale Workload

• Relationship issues within the organization Mental health

How to deal with Absenteeism?

At the first glance, it does not look like a big deal but it’s critical for organizational success. Employee absenteeism can be difficult to address once it’s become a habit or accepted behavior by your team. After all, no business can force employees to be there all working Days.

There are several ways to deal with absenteeism

Absent management policy

Build absence management policy as per your business requirement. It should be easy to understand for all employees.

Track employee absences

Constantly tack employee absent records which will help you to identify the common reason behind the absenteeism which will help you to develop various company policies.

Wellness program

We all know that “ health is wealth”. Healthy people can work with more zest which will upsurge not only productivity but Quality as well.

Offer Flexibility

We all are human and the future is unpredictable so in case of any emergency let your people work flexibly.

Create Social Culture

People love the workplace if they are attached to each other. Create your work culture more socially so each one can enjoy time at the workplace.

Focus on Employee Engagement

Employee engagement plays a vital role to grow the employee bond. If they are happy with each other they will be less like to take off from the work unnecessarily

Provide ample PTO

Adequate paid time off should be provided to the employee which allows them to complete their personal work

Build a Supportive environment

People will love to work if they get support from their co-workers. A supportive work environment should be there in order to reduce absenteeism.

Rewards and recognition

Rewards play a motivational role in an organization. By believing in rewards we can build a committed workplace and employees also feel pride in themselves.

Listen to the voice of Employees

Due to lack of attention towards employees make them disappointed in the workplace, management needs to listen to their voice and understand their mind to reduce the absenteeism

To know more about the same kindly read my upcoming blogs…..

White hat SEO is the ethical and useful proven technique suggested by search engines for a higher ranking in SERP and content strategies are based on user experience rather than spammy techniques.

In this blog post, we will discuss a complete guide of white hat SEO techniques. This is a complete information guide and I hope this guide solved your queries related to white hat SEO.

Read this post to the end to solve your query about any White Hat SEO-related topics. I am sure if you read this post to the end so your query will be solved.

So let's get started to solve user's queries with proven techniques:

What are the strategies of White Hat SEO?

1. Provide valuable content to a user

Generally, people blog posts use to gain organic traffic to a website, and also this works as lead generation. Create the content on what people are looking for and your content should be relevant to this particular topic.

If your content is relevant and authoritative so other people use it as a reference means you can backlinks from this type of user.

2. Satisfy User Intent

Satisfying user intent should be your primary goal. If users type query "SEO Guide" that means they want a result-related SEO guide, not other things. So, user intent is based on the user's query.

Generally user intent is four types: Navigational, Transaction, Commercial, Informational.

Here are some examples based on user intent, if the user search query "SEO Tutorial" means they looking for information about a particular topic so this is the informational user intent.

If user search "SEO services" means they want/give to SEO service so it is navigational user intent.

If a user searches "Top 5 strategies of SEO" it means they want to know about SEO strategies so it's commercial user intent.

If a user searches "Buy Clothes" it means they want to buy clothes so it's transactional user intent.

Strategies for satisfying user intent

• Know your buyer's persona
• What are they looking for
• Optimize content with specific keywords
• Use videos and images in the content

3. Make website mobile-friendly

Almost 52% of traffic coming to websites using mobile phones means your website should be mobile friendly are important. If your site doesn't mobile-friendly then Google can not index your site into SERP.

You can check your site is mobile-friendly or not using Google’s mobile-friendly test tool.

How many White Hat SEO techniques are there?

Why do we use white hat SEO techniques? some of the questions in your mind are related to this topic so today we discuss that topic and solve your query.

1. Prioritize to Quality Content

In Modern-day SEO content is king. So we mostly focus on content that users can easily understand and react on content. While writing content your focus should be on users not on search engines because you write content for users, not for search engines.

If users like your content and spend time then automatically your content ranks in the search engine so focus only on the best user intent content.

Some factors for Quality content,

• Length of your content
• Topic for content writing
• Keyword distribution on the whole topic
• Internal links & External links

2. Content related keyword

While writing blog posts you must know that content and keyword should be related.

Select 1 primary keyword and 3 to 4 secondary keywords for content. Don't stick only primary keyword because if the primary keyword doesn't rank in the search engine then possibility secondary keyword may be ranked in the search engine so select secondary keyword while writing content.

Each of your keywords should be related to content type.

3. Keyword-rich in the page title and meta-data

Keyword in page title and meta-data is mandatory so search engines easily understand the content type and rank in search engine.

Some people ignore this thing but it's a direct signal to search engines for ranking your page.

4. Simple website navigation

Simple website navigation boosts your organic search engine ranking also users can easily find your website pages.

If your website has a simple navigation structure then users can spend more time on your website it means your site is up the side in search engines easily because the user experience is most important to rank in search engines.

5. Fast page loading speed

Fast page loading speed is important to a higher ranking in search engines.

Core web vitals are new for the loading page speed factor so you should consider them while managing your page.

Using this increase your page loading speed:

1. Minified Javascript and CSS file
2. Cashed Javascript and CSS files
3. Compressed images
4. Reduce redirects from the website

6. Priority to user experience

Priority to user experience while designing your page and content.

Some signal to make the best user experience

1. Decrease bounce rate
2. Simple navigation structure
3. Use images and video in content
4. Use Schema structure
5. Only use White Hat SEO techniques
6. Paragraph should be maximum 3 to 4 line

7. Use schema markup

Schema markup is not direct ranking factors for search engine but using this make better user experience.

If you use schema on your page so google can understand and show some of the points of your pages as the content type for attracting users to your page.

So, recommended is to use schema for your page you want to rank in search engine.

8. Quality link building for webpage

Link building is an off-page SEO strategy. Quality content & link this is an important factor who want a higher rank in search engines.

Get quality link building from high domain authority sites compare to your site.

Why is White Hat SEO important?

Because without white hat SEO you never ranked in search engines.

Sites exist in search engines because of white hat SEO, no black hat or gray hat SEO techniques.

Importance of White Hat SEO

1. Improve your search rankings in search engine
2. Save money because you don't go for paid advertisements
3. Produce quality content
4. Your site should always be prepared for algorithm updates

Should you always use White Hat SEO?

Yes, obviously you should always use white hat SEO because no chance of deindexing your site in search engines.

If you use black hat SEO techniques then a high chance of your site being deindexed in search engines.

SEO experts always tell use white hat SEO techniques to your site for long-lasting highly results.

Is White Hat SEO legal?

Yes, Always without any doubt white hat SEO is legal and you should always use white hat SEO techniques for your site to better ranking in search engines.

If you have any doubt or queries related to white hat SEO then you read this complete post for solved your query or doubt.

How to do White Hat SEO?

Following steps for white hat SEO:

1. Crete attractive design for user
2. Don't copy the content of other sites
3. Technical site audit for check issue or not
4. On-page SEO site audit for check issue or not
5. Backlink audit for quality check
6. Follow SEO guidelines
7. Use schema markup
8. Update content from time to time

Conclusion:

White Hat SEO: complete informative guide in this topic we discussed complete white hat SEO importance, strategies, advantages, and try to solve queries related to this topic. I hope this guide may be useful for you.

Appealing Imagery

In addition to the sleek layout and compelling content, the images used on the app or website grab users' attention. For the same reason, you should use compelling images as they can keep your audience engaged for a long time. Use the right size and a limited number of images to attract an audience. Images should be appropriate for your products or services.

Responsive Design

Responsive design helps provide more user experience. Now that smartphones are becoming commonplace, it is not necessary for people to access websites using PCs. So when designing a website you need to look at the preferences of the users; You need to make them mobile-friendly.

Reduced Page Load Time

Speed remains a top factor for the success of your app or website and you can’t compromise here. If your website or application takes a while to load, users will simply go to another site or application. Therefore, when designing your application or site you need to pay attention to the factors that can accelerate the speed of the final solution.

Attractive Call to Action

In addition to getting beautiful design and content, your website or app should have elements that encourage users to perform certain actions and use their services. You should use call-to-action that comes with compelling words to move them forward.

Cancel Technical Site Errors

Keeping your website or app error-free is important for your customers to have a great experience when navigating. Frequent errors also create a bad impression about the business solution and the user can stop using it completely.

InfyOm Technologies offers the best UI/UX design and brings success to your website, web application, and mobile applications with a simple, creative, and easy-to-use interface.

Gatsby

Gatsby is a blazing-fast website framework for React. It allows developers to build React-based websites within minutes.

Contentful CMS

Contentful is content infrastructure. Contentful lets you create, manage and distribute content to any platform. Unlike a CMS, Contentful give you total freedom to create your own content model so you can decide which content you want to manage.

Integrate Gatsby with Contentful

Install gatsby-source-contentful package

npm install gatsby-source-contentful

gatsby-config.js file

add the gatsby config file in the following code

plugins: [
    {
        resolve: `gatsby-source-contentful`,
        options: {
            spaceId: `your_space_id`,
            accessToken: `your_access_token`
        }
    }
]

Now connect your gatsby website and contentful CMS.

Here is an example of the GraphQL API query

import React from "react"
import { useStaticQuery, graphql, Link } from "gatsby"
import Layout from "../components/layout"

const Blog = () => {
  const data = useStaticQuery(
    graphql`
      query {
        allContentfulBlogPost{  //BlogPost collection name
          edges {
            node {
              title
              id
              slug
            }
          }
        }
      }
    `
  )
  return (
    <div>
      <p>
        <Link to="/">Go back to the homepage</Link>
      </p>
      <ul className="posts">
        {data.allContentfulBlogPost.edges.map(edge => {
          return (
            <li className="post" key={edge.node.id}>
              <h2>
                <Link to={`/blog/${edge.node.slug}/`}>{edge.node.title}</Link>
              </h2>

              <p className="excerpt">
                {edge.node.excerpt.childMarkdownRemark.excerpt}
              </p>
              <div className="button">
                <Link to={`/blog/${edge.node.slug}/`}>Read More</Link>
              </div>
            </li>
          )
        })}
      </ul>
    </div>
  )
}

export default Blog

Hope this helps.

Recently, I have created a new package for Laravel Community. it's called Laravel PWA. first of all what is PWA? let me explain a bit more about PWA. PWA means progressive web application. PWA provides a facility to install your web application on mobile and desktop. you don't need to write lots of line code in native platform-specific code.

You can create a PWA site in a few minutes using Laravel PWA.

You can watch the video tutorial as well to install this package.

Step 1:

Install the package by the following command,

composer require ladumor/laravel-pwa

Step 2:

Add Service Provide into app.php config file in provider section. You can skip this step if you installed it in Laravel 6 and more.

Ladumor\LaravelPwa\PWAServiceProvider::class,

Step 3:

Add Facade to app.php config file in aliases section. You can skip this step if you installed it in Laravel 6 and more.

'LaravelPwa' => \Ladumor\LaravelPwa\LaravelPwa::class,

Step 4:

I think installation is done and no need to publish all the assets using the following command,

php artisan laravel-pwa:publish

Step 5:

This step is very important. you published all the assets in the previous step. now, you need to link all the assets in your main blade file. for ex app.blade.php

Add the following code in the root blade file in the header section.

<!-- PWA  -->
<meta name="theme-color" content="#6777ef"/>
<link rel="apple-touch-icon" href="{{ asset('logo.PNG') }}">
<link rel="manifest" href="{{ asset('/manifest.json') }}">

Add following code in root blade file before close the body,

<script src="{{ asset('/sw.js') }}"></script>
<script>
    if (!navigator.serviceWorker.controller) {
        navigator.serviceWorker.register("/sw.js").then(function (reg) {
            console.log("Service worker has been registered for scope: " + reg.scope);
        });
    }
</script>

You should watch this tutorial if you want to set it up manually instead of using this package.