Simply put, the rule of 10 X is taking any target you set for your company or sales team, and multiplying it by 10.
So if the goal is to increase revenue by 5% using the 10X rule, you will increase that goal to 50%.
What the 10X rule does is force you and your sales team to think in terms of LEVERAGE. Because all of a sudden, instead of focusing on the “real” goal, the goal is achieved through the roof.
Contact customer acquisition with a solid plan. Build a foundation by developing relationships with your target audience.
Achieve customers differently as you progress toward strategic goals. Here are four lessons to guide your team:
1. Create an engagement
It is highly unlikely that a first time visitor will stumble upon your website and automatically purchase your products. Potential customers should be fully engaged with your brand before making a purchase.
2. Be present on social media
If you are not present on social media, you are lost in a huge market that your competitors are already taking advantage of.
Having a social media presence should also not be expensive. Creating a business account on Facebook, Twitter, Instagram, and LinkedIn is free. Just join discussions and groups related to your industry. Provide helpful answers to questions and insights on various posts to make yourself known.
3. Keep your sales simple
Everyone is on sale, even if your job or business has no impact, Cardo told those in attendance. And many entrepreneurs and professionals overreact to it.
Sales is a game of touch. It’s about finding someone who can buy, who has the power to make decisions, and who is interested. Then you contact them with offer fur, talk price, and ask. It's not always easy, though it's really easy. The most successful salespeople focus on simplifying their sales process.
4. Put your problem customers
We have it all - the customers that we meet today or in the future take up more of our time for business.
5. All your customers are committed to staying in touch after purchasing from you
Keep an eye out for ways you can sell them extra items. Don’t keep your customers engaged to monopolize your time, but you can help them gain an understanding of strategy opportunities.
6. Host an event
Hosting an event is a great way to do this because it gives potential customers the opportunity to meet your brand on a more personal level. Depending on your product or service, you can either host a personal event where customers can meet you or host an online webinar where it still feels personal - just like you are in front of your audience.