Revolutionized B2B E-commerce with AI Workflow Automation
The Project
WholeTex, a leading B2B e-commerce platform, required a robust and scalable system to keep up with growing user demand.
Location
India
Industry
E-commerce
Project Duration
2+ Years of Collaboration
Team Size
3 People
Technologies Used
Laravel, MySQL, n8n, WhatsApp API
What Our Client Says?
"InfyOm has been an invaluable partner in our digital transformation journey and automating lot of our processes. Their expertise in Laravel and n8n workflow automation has helped us build a scalable and efficient B2B e-commerce platform that meets our growing needs. The team is responsive, knowledgeable, and proactive in addressing challenges. We highly recommend InfyOm for any business looking to leverage technology for growth."
Jitendra Padasala
CEO, WholeTex
The Challenge
UnmanageableInquiries Volume
The previous system struggled to handle a high volume of customer inquiries, leading to delays and missed opportunities. An automated workflow was needed to streamline communication and improve response times.
SlowBackend Panel
The existing backend was sluggish and inefficient, making it difficult for staff to manage products, orders, and customer data effectively. They need to wait for image processing to complete, leading to frustration and lost productivity.
Lack ofInquiry Follow-ups
There was no systematic way to follow up on customer inquiries, resulting in lost sales and dissatisfied customers. An automated follow-up system was essential to ensure timely and relevant communication.
InefficientCustomer Balance Tracking
Ledger balances were manually maintained in sheets, prone to errors and inefficiency. An integrated solution was needed to automate balance tracking and ensure accuracy.
The Solution
AutomatedInquiry Creation
Implemented n8n workflow automation to automatically create customer inquiries on backend. Also integrated WhatsApp API to send automated messages to vendors for quick responses along with updated response from vendor in backend panel.
RefactoredAdmin Panel
We redesigned the backend panel for better performance and usability. This included optimizing database queries, improving load times, and enhancing the user interface and queued images processing of product without blocking the staff.
AutomatedFollow-ups for Inquiries
Developed an automated follow-up system using n8n to send timely reminders and updates to customers regarding their inquiries. This ensured consistent communication and improved conversion rates.
ImplementedCustomer-wise Ledgers
Implemented an automated customer-wise ledger system, where balances update in real-time based on credits and dues, improving financial clarity and reducing manual errors for staff.
Results
60+ Hours saved each month
25% Revenue Boost via Automation
35% Increased Custom Satisfaction
Key Features
Inquiry Automation
To handle the high volume of customer inquiries, we automated inquiry management system with vendors with Auto WhatsApp messages where vendor can reply with a available stock with a simple one click via WhatsApp. This system categorizes inquiries based on product type, urgency, and customer history. Automated responses acknowledge receipt of inquiries and provide estimated response times. The workflow routes inquiries to the appropriate sales representatives based on predefined rules, ensuring timely and relevant responses. This automation has significantly reduced response times and improved customer satisfaction.
Automated Follow-ups
To ensure no customer inquiry goes unanswered, we implemented an automated follow-up system. This system sends timely reminders to customers who have not received a response within a specified timeframe. Follow-up messages are personalized based on the customer's inquiry history and preferences, enhancing engagement. The workflow also tracks follow-up attempts and escalates inquiries to senior sales representatives if necessary. This feature has led to a higher conversion rate and improved customer retention.
Better Order Management Visibility
The order management system provides enhanced visibility into the status of customer orders. Real-time tracking updates keep customers informed about their order progress, while staff can easily access order histories and manage fulfillment processes. This transparency reduces inquiries related to order status and improves overall customer satisfaction. The system also integrates with inventory management to ensure accurate stock levels and timely order processing.
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