Automated Property Matching for Real Estate

Main use cases:

1. Automatically match buyer requirements with the most relevant properties in Airtable.
2. Send matched property results instantly to the customer via email.
3. Store every lead in Airtable for CRM and pipeline tracking.
4. Notify the real estate sales team about new leads with property matches.
5. Improve response speed and conversion rate with real-time automation.

How it Works:

This workflow automates the entire property discovery and lead follow-up process - from property search to customer communication and internal notification.

1. Website Form Submission

• A buyer submits a property enquiry form on the website with details such as:
  • Location / City
  • Property Type (2 BHK, Villa, Commercial, etc.)
  • Budget
  • Contact info
• The workflow is instantly triggered via webhook.

2. Data Cleaning & Property Matching

• The system standardizes the buyer input (city, type, budget).
• A matching formula is generated dynamically.
• Airtable is searched for properties that match the criteria - including ±5% budget tolerance.

3. Send Email with Matched Properties

• A beautifully formatted property results email is created automatically.
• It includes images, price, location, features, buyer suitability, and a “View More Details” button.
• The email is sent instantly to the buyer.

4. Lead Storage in Airtable

• The buyer’s information and preferences are added to the Buyers table in Airtable.
• Lead status is tracked for follow-up and CRM integration.

5. Sales Team Notification

• A Slack notification is sent to the sales channel with:
  • Buyer details
  • Contact info
  • Preferred property type
  • City
• The team can reach out immediately for faster conversion.

Supercharge Your Real Estate Sales Workflow:

Explore our AI Automation Services in Real Estate, which enable intelligent property matching, buyer suitability scoring, and personalized communication powered by AI. Additionally, our n8n Workflow Automation Services can help you design end-to-end real estate workflows - from lead generation to closing - without writing a single line of code.