Ankit Kalathiya

Ankit Kalathiya's Posts

Business Development Head

How to Improve Website Performance

Improving the performance of your website can have a significant impact on its success. A fast-loading website not only provides a better user experience but can also improve your search engine rankings and increase conversions. Here are some tips for improving the performance of your website:

Use a content delivery network (CDN)

A CDN stores copies of your website's static assets (such as images and CSS files) on servers located around the world. When a user accesses your website, the CDN will serve the content from the server closest to their location, which can significantly reduce loading times.

Optimize images

Large images can significantly slow down your website. Make sure to optimize your images by compressing them and using the appropriate file format (such as JPEG for photographs and PNG for graphics with transparent backgrounds).

Enable browser caching

Browser caching allows a user's browser to store some aspects of your website locally, so they don't have to be downloaded every time they visit your site. This can significantly reduce loading times for repeat visitors.

Minimize HTTP requests

Each time a user's browser requests a resource (such as an image or stylesheet) from your website, it creates an HTTP request. Minimizing the number of HTTP requests can improve your website's performance.

Use a lightweight theme

If you're using a content management system (CMS) like WordPress, choose a lightweight theme that is optimized for performance.

Optimize your website's code

Make sure your website's code is clean and well-organized. This can help reduce the size of your HTML, CSS, and JavaScript files, which can improve your website's loading times.

By following these tips, you can significantly improve the performance of your website and provide a better experience for your users.

January 06, 20231 minuteAnkit KalathiyaAnkit Kalathiya
How to Increase Sales from Upwork

Upwork is a platform that connects freelancers and clients for a wide range of services including sales. If you're looking to increase your sales on Upwork, here are some tips that can help:

  • Build a strong profile

  • Improve your proposal

  • Be Responsive and Professional

  • Offer added value

  • Use Upwork's tools and resources

Build a strong profile

Your Upwork profile is essentially your online resume. Make sure it accurately reflects your skills, experience, and qualifications. Use a clear, professional profile picture and highlight any relevant certifications or achievements.

Improve your proposal

When you apply for a job on Upwork, you will need to write a proposal explaining why you are the best candidate for the job. Read the job posting carefully and tailor your submission to the client's specific needs. Emphasize your relevant experience and skills and provide examples of your work.

Be Responsive and Professional

Once you've landed a job on Upwork, it's important to communicate effectively with your clients and meet deadlines. Respond to messages promptly and be respectful and professional in your interactions. This will help you build a positive reputation on the platform and increase your chances of getting repeat business or referrals.

Offer added value

In addition to getting the job done to the best of your ability, consider offering added value to your customers. This may be in the form of additional resources or advice or offering to complete additional tasks outside the scope of the original job. This can help you stand out from other freelancers and increase your chances of getting repeat business.

Use Upwork's tools and resources

Upwork offers a variety of tools and resources for freelancers, including the ability to track their time, create invoices, and manage their finances. Be sure to take advantage of these resources to streamline your work and make it easier for customers to do business with you.

Following these tips can increase your sales and build a successful freelance business on Upwork. Good luck!

December 22, 20222 minutesAnkit KalathiyaAnkit Kalathiya
How to Get Leads from LinkedIn

Add connections to your network

If you spend a minute or more each workday clicking the "Connect" button on the "People You May Know" list that LinkedIn posts in your feed, you'll expand your network, and you'll be known as a network expander. will, which is equally important.

Remember: Everyone you talk to about business or meet during a business day is a potential LinkedIn connection.

Build your lead list

Spend five minutes a day checking your contacts' connections to see who you don't know personally but would like to meet. Note down who you want to introduce. Start with the "recommendations" first, as those are likely the strongest connections of the LinkedIn user you're looking at.

Ask for recommendations outside of your LinkedIn account via email or phone. You will get a quick reply. (And you'll get a chance to quickly reconnect with your connections.)

Follow up with your current customers and prospects

Spend another two minutes each day searching for your current clients and top prospects. Find out if they have a company page. If they do, follow through and monitor.

Join groups

LinkedIn lets you connect with people who are in groups with you. Use this as a targeted way to add value to others, share insights, and build your network with prospects. Invest five minutes in this every day.

Use LinkedIn to celebrate the achievements of others

When you see a news story or post that provides good news about your client or prospect or any key contact, share the news as a status update. Identify a person with an "@" reply. It will ensure that they receive the mentioned notification. Spend a minute a day on this.

Write a recommendation

Securing LinkedIn recommendations is often difficult, if only because it takes time for the author to log in, write, and post.

Instead of waiting for someone to recommend you, take five minutes a day to write and post (reality-based) recommendations for your customers and key contacts. Once your contact approves the text, the recommendation will appear on his/her LinkedIn account.

September 30, 20222 minutesAnkit KalathiyaAnkit Kalathiya
How to write an email to a potential client

Reaching sales prospects over email is an opportunity to sell and develop a working relationship with a new client.

Write a subject line

The first step in writing a strong email to a prospect is to consider the subject line. The first thing a potential client will see in an email is the subject line, so it's important that it persuades the recipient to open the email. Here are some strategies you can use to write a compelling subject line:

Here's what you should do if you want to write good email subject lines:

  • Use personalization.
  • Ask an engaging question.
  • Use concise and action-oriented language.
  • Take advantage of scarcity and exclusivity.

Give information about yourself.

You will more likely gain traction if they already know, like, and trust you. But everyone has to start somewhere, right?

If they've never received a communication from you, tell them a little about yourself in a way that feels warm and authentic. You must convey who you are and why they should listen to you. At the same time, it's essential to make it about them. For example, your email sales introduction could look something like this:

"My name is [name], and I'm contacting you because..."

Close the email with a salutation

You can include a closing salutation that matches the level of formality you used to open the email. Here are a few examples of closing salutations for professional emails:

  • Thank You
  • Best wishes
  • Regards
  • Looking forward to hearing from you
  • Sincerely
August 16, 20221 minuteAnkit KalathiyaAnkit Kalathiya
How to Make Sales and Marketing Meetings More Effective and Impactful

When done effectively, regular sales meetings are crucial to your team's success. In addition to sharing important updates and enabling group discussions, they can also help motivate your sales team.

What was supposed to be a way to make your team more successful turns into another series of updates. Before you know it, your sales representatives are starting to get scared by taking time out of their days to attend.

Establish expectations

When it comes to meetings that involve a lot of people, it is good to set some basic rules in advance. If your sales meetings are going overtime, you might want to consider addressing expectations. To save time and make sure you don't get sidetracked, you can:

  • Make sure participants know they should be prepared
  • All participants are required to participate
  • Control the time spent on discussion topics

Set a goal

The tradition of having a sales meeting once a week is not enough reason to hold a meeting. Yes, you want to block time in your calendar so that your sales team can get together, but it's okay to leave it.

At the end of the day, meetings without a specific purpose seem meaningless and just turn into another calendar entry. What’s worse, they can negatively affect your team’s performance for the rest of the day.

Review the results before the sales meeting

Depending on the size of your team, it may take time to review their results. That’s why your best bet is that they deliver the data before the meeting. The most comprehensive way to do this is to have a live document that they can update in advance.

Make your sales meetings exciting

Just because it’s a sales meeting, doesn’t mean it needs all the data and is no fun. Don’t forget that your team will pick up your energy. In other words, if you treat the meeting as a task, your team will not be more excited than you.

Now, that doesn’t mean you should bring out balloons and colorful wigs. It's just as easy to set the right tone from the start - and the best way to do that is to give credit where it's left.

Maintain consistency

Maintain consistency It is helpful to have a meeting at the same time every week so that your sales representatives get into the habit of blocking the same time on a weekly basis.

This will improve attendance, as your team will always know not to book more of that time unless absolutely necessary. If your team only has experienced salespeople, you can scale your sales meeting back and forth to give them more time to close deals.

June 07, 20222 minutesAnkit KalathiyaAnkit Kalathiya
How to Generate Organic Leads from Your Website

What are Organic Leads?

Organic leads are your potential customers and customers who search for your company by searching for a specific product, service, or query in a search engine like Google.

In this article, we are going to discuss effective strategies for generating leads organically.

Optimize your website for search engines

Search engine optimization is a tried and tested method of generating organic leads. It may take a while for your website to get on the top pages of Google, but once it gets there, most of your problems will be solved. You can either DIY your search engine optimization campaign, or you can hire a professional to do it for you.

Optimize your website for your target audience

The main rule of generating leads for any business is to give visitors what they want. Of course, this is your website, and you want to design it the way you want it.

But you should not forget that it is the interest of the target audience that will help you get it and drive it.

Enter keywords and phrases in the website content

The best way to insert keywords into your website content is to do it naturally. Your site may be penalized if you try to insert too many keywords into your website content.

Research and survey your products/services. Try to figure out which content works best for them.

Start an active email marketing campaign

Grow your email list and give your email subscribers some extra benefits to stay loyal to your brand. Email marketing will help you learn more about your potential customers on an individual level. It boosts the confidence factor and helps you get more potential organically.

Occasionally share advice, brand videos, and newsletters, and interact with your followers. Ask them for their opinion on your new products/services and give them access to services they would not otherwise have. There are numerous ways to increase your email subscriber list.

Add forms to the pages that get the most traffic.

It is important to benchmark your current position in lead generation before you begin so that you can track your success and determine the areas where you need the most improvement. Some of your pages can create excellent lead generators and you may not even realize it.

June 02, 20222 minutesAnkit KalathiyaAnkit Kalathiya
How to Increase Customer Retention Rates

Customer retention is the process of attracting repeat customers and preventing them from moving toward competitors. It is an important aspect of business strategy, and it can help businesses gain a competitive advantage.

The following ways to increase customer retention apply to virtually any type of business

Deliver more than you promised

The next step in the process is to deliver more than you promised - which means going beyond and beyond the call of duty and delivering to your customers the things they didn't expect. For example, you could offer a free bonus (such as a product, discount, or value-added) out of the blue, or anticipate a new customer's need and actively address it.

Meet your customers wherever they are

When you really understand your customers - that is, you know who they are, what they want from you, what their challenges are, and where they spend their time - you will reach them wherever they are. You can create the type of content they want and want (eg blog, video, social media) and then share it wherever they are (eg various websites, media channels, social platforms, etc.).

Good values ​​build good relationships

Your company values ​​are important to you. It should reflect your business processes, the quality of your products, and how you treat your customers. These things should make your values ​​clear to your customers, but reminding them occasionally doesn't hurt.

Trust is the good relationship

Creating a brand that is easily relevant is the first step in building trust with your customers. Having something in common parental trust is the key to building a successful business, through a strong relationship and expansion.

Accept feedback

You never know what your customers really want until you ask. Take regular surveys and request feedback from all your customers. You never know what is missing in you - and what areas need improvement.

Follow up with your existing customers

High touch is the key to retaining the customer. The only unusual thing about personal follow-up is how little companies do it. Getting referrals from happy customers is easier than finding and converting a new business.

April 20, 20222 minutesAnkit KalathiyaAnkit Kalathiya
How To Increase Sales Through Digital Marketing

Introduction

Digital marketing can increase sales if we choose the best strategies.

Being an influential and well-known brand in your audience is something that is essential and positive.

Be available to your customers

75% of consumers expect to find a solution to their problem within five minutes of facing it. If you do not provide a solution, there is a good chance that they will not return to your business.

The online world is 24/7, so when you're not actively available to your customers, it's important that you set up a live chat, even if it's a bot.

Excessive communication with your customers

Transparency is key in the digital world. Trust is especially important where face-to-face communication is limited.

Building trust and then delivering on your promises is the key to enhancing the customer experience and ensuring that your brand's reputation is as strong as it can be to ultimately boost sales.

Offers and Discounts

We place some offers or discounts for our business during the festive season etc.

Clicking on Digital Marketing Pay will display advertisements of your business on various social media sites through advertising techniques. This ad will reach all the social media users so your sales will increase.

Use social networks

Social networks are very helpful in maintaining the reputation of your brand.

People like to have a unique experience with your brand on different social media channels. You need to choose the right channels for your business.

Create videos for YouTube

YouTube is an online video platform with millions of users and viewers every day. You should use these leading platforms as they can help your business grow through video views alone.

Videos can be made by you, your team, or (for more professional videos), videographer or photographer. Make sure your content is relevant to your audience or create videos specifically related to your business.

March 15, 20222 minutesAnkit KalathiyaAnkit Kalathiya