Learnings Posts

Marketing Strategies to Increase Sales

Finding new customers or retargeting the previous customers to buy your products or services is an important part of the entire sales process.

It may be tough for every people of your target to buy your product or service but to increase sales, you find which strategy works for you and try to use different types of a strategy used for buyer's intent.

Do you have great products but may not increase sales as you want? That's okay so don't worry below techniques maybe work for you.

Use the following marketing strategies to increase sales and gain the right customer who can buy your products or services easily.

First of all, we define customer journey in various steps:

  1. Awareness of product
  2. Interest in products
  3. Evaluation of customer
  4. Commitment about product or services
  5. Sale products your buying intent person

Marketing strategies to increase sales

1. People want to benefit from buying products

People never buy products, they buy results that the product will give so start to identifier your customer and talk about the benefits of products.

Think you are buyers and you want to purchase products like TV so think about what benefits I will get If I buy a TV. Always people thoughts about If they buy a product from you then what benefits they will get and validity of the product.

2. Define customer

Who is the person who is interested in your products and buying them immediately?

Think about that person in your mind create a visual picture of that person.

Ask some specific questions

  1. How old are they?
  2. Are they male or female?
  3. Do they have children?
  4. How much money do they make?
  5. Do they have an education?
  6. The working field of the person?
  7. Are they interested in your products?

3. Create videos of products

Video of product can give some extra benefits over photos so try to create an amazing video of particular products working or anything else.

In digital marketing, video is most popular to attract customers to buy products.

Short video or long video marketers use this media to convert more leads.

Types of video content for different use

  • Client testimonials video
  • Product review video
  • Animation video
  • How to use products video
  • Videos for PPC advertising

4. Organic traffic through SEO

Create a blog content of products and describe of products in a blog how to use, which material used in this products, how they can benefit you, reviews of products, etc using best practices of SEO.

They take a long time to search for an appearance on first-page google but when it comes it gives you more benefits than paid services.

Best practices of SEO

  • Optimized your image or video
  • Best title tag that users can easily attract
  • Always try to get benefits of users
  • Create user-friendly content
  • Links to other pages on your website that might interest the viewer

5. Pick the right price for a product

If you pick a high price of products then market rates, so definitely your product doesn't sell so choose price customer can afford it and you will get some income using sell products.

Do market research on your competitor and pick the right price for your products.

If you can make your product seem superior to your competitors, you can charge a higher price as you want but first, do market research.

November 15, 20213 minutesAnkit KalathiyaAnkit Kalathiya
Black Hat SEO Guide - Easy to Understand [2021]

In this chapter, learn about complete black hat SEO and solve your query related to this topic.

Black Hat SEO is a type of SEO technique that google doesn't recommend for sites ranking.

These techniques play with google algorithms and manipulate them for ranking in SERPs.

What is black hat SEO?

Black Hat SEO is totally against search engine guidelines that are used for website higher ranking in google SERP in a very short time.

Google does penalties that site that uses black hat SEO techniques for higher ranking in the search results.

What are black hat SEO techniques?

Black hat SEO techniques are techniques that manipulate google algorithms and play with the searcher's intent.

8 Different types of black hat SEO techniques

1. Use of paid links

Quality-related links drive traffic to websites also get ranking in search results page that's good.

People think if they buy backlinks from others then their websites get a higher ranking in google but paid links are against webmaster guidelines.

So that website never ranks but deindex in google is a high possibility.

So be avoid getting paid links from others that don't relevant to your niche.

If you do SEO for your site or client's website then avoid buying backlinks from others because google rank that site that matches user intent.

If buying links don't have quality content and do not match user intent that also affects your site so be aware when buying paid links.

2. Hidden text in a website

That is another black hat SEO technique that against search engine guidelines.

In white background put white text is a hidden text practice that user can't see but search engine crawler detects them and mark them as unwanted.

Putting text on behind images is also hidden text practice so avoid them getting penalties from Google.

Hidden text google guidelines

  • Don't use a font size as 0
  • Don't put text behind on image
  • Don't use white text for white background

3. Article spinning

Article spinning is a technique that re-writes content synonyms as source information using tools or manually.

Copy article from other sites and do article spinning of copy content and put a new article on website but if you think Google doesn't catch this technique then you are totally wrong because google's algorithm is more powerful than you think.

So be avoid doing article spinning of content and don't paste in websites.

4. Cloaking

Clocking provides different results than users and search engines expected a per search intent that is a violation of webmasters guideline.

Clocking is an old technique of black hat SEO but today as well use this technique by people to manipulate google's algorithm and get the top ranking on SERPs.

But Google can easily catch this technique using powerful algorithms and do penalties that websites that use this types of techniques for ranking.

5. Keyword stuffing

Use the same keyword use several times on one page for most visibility in SERPs it's called keyword stuffing.

Using this content doesn't like natural and user friendly.

Keywords use in articles that should be natural, don't put anywhere that like spamming content.

6. Duplicate content

Duplicate content is that content that is copied from different sources and merges into one content but search engines prefer unique content for the webpage so avoid this technique for better results.

Duplicate content can't rank in google so focus only on unique content.

7. Link Farming

Create a thousand quantity backlinks for ranking in google. But 99% of backlinks are spamming and usually use black hat software like Scrape box, SEnukeTNG to create spamming backlinks.

Backlinks like comment backlinks, social bookmarking backlinks, web profile, article directory, wiki backlinks, gov., and education sites backlinks are automatically created using this software.

If you want to use then there is 4 way to use backlinks

  1. Never use such backlinks on money sites. Use only on short-term micro-niche sites.
  2. Never use such backlinks on your main website
  3. Use it for 2 tier backlinks
  4. You can get brand mentions from selected sites on your main site but without a hyperlink

8. Content Farming

Generated automatic content on websites using activated plugins.

Two disadvantages of auto blogging

  1. Your visitor never become your audience
  2. Rare chances of ranking an auto blogging site on google

Is black hat SEO illegal?

Black hat SEO is not illegal but try to avoid use, which violet search engine guidelines or go against the rules.

If Google catches this technique then will get a penalty or punishment from google in cases your site rank can down or the site can be removed in search engine.

At some time your site can rank using black hat SEO techniques but when googling algorithm catch then suddenly down your site or maybe removed in search engine.

What is a black hat tool?

Black hat tool using this you can do keyword stuffing, link spam, buy unethical link, etc.

Black hat SEO tool list

  • XRumer
  • SeNukeXcr
  • Rankwyz
  • GSA Search Engine Ranker
  • Scrapebox
  • Market Samurai
  • The Best Spinner
  • Tweet Attacks
  • Traffic Booster Pro V3
  • GScraper

Does black hat SEO Still Work?

The answer is yes because some money-making sites use black hat SEO for their website and get ranked in search engines and make money from this.

When google penalty these sites that already make money from this and they don't worry about that.

But most of the sites are made for the long-term future and they worry about that so these techniques are only for short-term results. Don't get long time results using this.

What are black hat backlinks?

Black hat backlinks are types of black hat SEO using keyword stuffing, cloaking, content scraping made backlinks for the website.

These types of backlinks create a negative effect on google SERPs.

Why you shouldn't use black hat SEO?

Create short-time results using this technique.

Poor experience for users using this black hat SEO technique.

The site can deindex or disappear in SERPs.

Reputation and authority of website can be down.

Conclusion:

After that question in your mind is should we use some black hat SEO techniques for the website but the answer is no because black hat SEO is temporary and after some times googles algorithm capt them and down your site from the search engine.

November 11, 20213 minutesMilan GanganiMilan Gangani
Best practices for React JS developer

Today we are going to see best practices for React JS developer

  1. Passing a boolean variables.
  2. Do not define a function within a render
  3. Naming of the components
  4. Use of the Ternary Operators
  5. Don’t Need Curly Braces in string

Passing a boolean variables

Passing boolean variables in to two components.

Not Good

return (
   <Home showTitle={true}/>
); 

Good

return (
   <Home showTitle/>
); 

Do not define a function within a render

Don’t define a function inside render.

Not Good

return (
    <button onClick={() => dispatch(ACTION_TO_SEND_DATA)}>
      Example
    </button>  
)

Good

const submitData = () => dispatch(ACTION_TO_SEND_DATA)
return (
  <button onClick={submitData}>  
    Example 
  </button>  
)

Naming of the components

You can use PascalCase for name of the components and camelCase for name of the instances.

Not Good

import createCard from './CreateCard';
const ReservationItem = <ReservationCard />;

Good

import CreateCard from './CreateCard';
const reservationItem = <ReservationCard />;

Use of the Ternary Operators

Developer how can use ternary operator in React js.

Not Good

const { role } = user;
if(role === 'ADMIN') {
  return <AdminUser />
}else{
  return <NormalUser />
} 

Good

const { role } = user;
return role === 'ADMIN' ? <AdminUser /> : <NormalUser />

Don’t Need Curly Braces in string

When developer passing string props to a children component

Not Good

return(
  <Navbar title={"My Special App"} />
)

Good

return(
<Navbar title="My Special App" />  
)

Hope this helps for React js developer

November 06, 20213 minutesVatsal SakariyaVatsal Sakariya
Business Strategy for Software Companies

What is software marketing?

The process of creating a market for any software leads to software marketing. Simply put, it is a way to market any software in the digital space for more sales and promotion of software.

Every startup software company uses a variety of methods and techniques to harness the marketing resources available in the digital marketplace.

Each software has its own user goals and benefits. Target customers are also defined according to the software. You cannot market software like other products. There are specific strategies that every startup software company needs to follow. Every company wants to increase its profits. Investing in product marketing increases profits.

There are some rules before you devise a market strategy

  • Create your story before you appear
  • Set goals before you plan to achieve
  • Create an excellent website
  • Keep the website SEO friendly
  • Email marketing campaigns

Create your story before you appear

There is a story behind every creation and also of your software. Think about your startup and the software you want to market.

Software companies make the mistake of giving too many technical explanations in their communications before the customer understands the operation of the software and what it does.

You need to create and tell a story that explains the idea of ​​software, its functions, what it offers to its customers, and ways to differentiate businesses from competitors.

Set goals before you plan to achieve

Before formulating a marketing strategy, you need to set goals. Why? It is not possible to know success unless the goal is to be achieved.

Setting goals is one way to understand what you want from a marketing strategy. Ask yourself, what are you planning to achieve with the market strategy? Is it to increase sales or to reach more target customers or is it a brand awareness marketing strategy?

Keep the website SEO friendly

You need to try to make your website SEO-friendly. It helps with organic traffic to websites. Visitors coming through organic traffic are mostly your potential customers. Give them what they want.

Email marketing campaigns

Email marketing is one of the best marketing strategies for startups. It helps build a database of potential customers as well as convert potential customers into sales. Drip email leads to sales leads by downloading sequence content or providing trial software links. Offering something for free in an email leads to your website.

October 27, 20212 minutesAnkit KalathiyaAnkit Kalathiya
White Hat SEO: Complete Informative Guide

White hat SEO is the ethical and useful proven technique suggested by search engines for a higher ranking in SERP and content strategies are based on user experience rather than spammy techniques.

In this blog post, we will discuss a complete guide of white hat SEO techniques. This is a complete information guide and I hope this guide solved your queries related to white hat SEO.

Read this post to the end to solve your query about any White Hat SEO-related topics. I am sure if you read this post to the end so your query will be solved.

So let's get started to solve user's queries with proven techniques:

What are the strategies of White Hat SEO?

1. Provide valuable content to a user

Generally, people blog posts use to gain organic traffic to a website, and also this works as lead generation. Create the content on what people are looking for and your content should be relevant to this particular topic.

If your content is relevant and authoritative so other people use it as a reference means you can backlinks from this type of user.

2. Satisfy User Intent

Satisfying user intent should be your primary goal. If users type query "SEO Guide" that means they want a result-related SEO guide, not other things. So, user intent is based on the user's query.

Generally user intent is four types: Navigational, Transaction, Commercial, Informational.

Here are some examples based on user intent, if the user search query "SEO Tutorial" means they looking for information about a particular topic so this is the informational user intent.

If user search "SEO services" means they want/give to SEO service so it is navigational user intent.

If a user searches "Top 5 strategies of SEO" it means they want to know about SEO strategies so it's commercial user intent.

If a user searches "Buy Clothes" it means they want to buy clothes so it's transactional user intent.

Strategies for satisfying user intent

  • Know your buyer's persona
  • What are they looking for
  • Optimize content with specific keywords
  • Use videos and images in the content

3. Make website mobile-friendly

Almost 52% of traffic coming to websites using mobile phones means your website should be mobile friendly are important. If your site doesn't mobile-friendly then Google can not index your site into SERP.

You can check your site is mobile-friendly or not using Google’s mobile-friendly test tool.

How many White Hat SEO techniques are there?

Why do we use white hat SEO techniques? some of the questions in your mind are related to this topic so today we discuss that topic and solve your query.

1. Prioritize to Quality Content

In Modern-day SEO content is king. So we mostly focus on content that users can easily understand and react on content. While writing content your focus should be on users not on search engines because you write content for users, not for search engines.

If users like your content and spend time then automatically your content ranks in the search engine so focus only on the best user intent content.

Some factors for Quality content,

  • Length of your content
  • Topic for content writing
  • Keyword distribution on the whole topic
  • Internal links & External links

2. Content related keyword

While writing blog posts you must know that content and keyword should be related.

Select 1 primary keyword and 3 to 4 secondary keywords for content. Don't stick only primary keyword because if the primary keyword doesn't rank in the search engine then possibility secondary keyword may be ranked in the search engine so select secondary keyword while writing content.

Each of your keywords should be related to content type.

3. Keyword-rich in the page title and meta-data

Keyword in page title and meta-data is mandatory so search engines easily understand the content type and rank in search engine.

Some people ignore this thing but it's a direct signal to search engines for ranking your page.

4. Simple website navigation

Simple website navigation boosts your organic search engine ranking also users can easily find your website pages.

If your website has a simple navigation structure then users can spend more time on your website it means your site is up the side in search engines easily because the user experience is most important to rank in search engines.

5. Fast page loading speed

Fast page loading speed is important to a higher ranking in search engines.

Core web vitals are new for the loading page speed factor so you should consider them while managing your page.

Using this increase your page loading speed:

  1. Minified Javascript and CSS file
  2. Cashed Javascript and CSS files
  3. Compressed images
  4. Reduce redirects from the website

6. Priority to user experience

Priority to user experience while designing your page and content.

Some signal to make the best user experience

  1. Decrease bounce rate
  2. Simple navigation structure
  3. Use images and video in content
  4. Use Schema structure
  5. Only use White Hat SEO techniques
  6. Paragraph should be maximum 3 to 4 line

7. Use schema markup

Schema markup is not direct ranking factors for search engine but using this make better user experience.

If you use schema on your page so google can understand and show some of the points of your pages as the content type for attracting users to your page.

So, recommended is to use schema for your page you want to rank in search engine.

8. Quality link building for webpage

Link building is an off-page SEO strategy. Quality content & link this is an important factor who want a higher rank in search engines.

Get quality link building from high domain authority sites compare to your site.

Why is White Hat SEO important?

Because without white hat SEO you never ranked in search engines.

Sites exist in search engines because of white hat SEO, no black hat or gray hat SEO techniques.

Importance of White Hat SEO

  1. Improve your search rankings in search engine
  2. Save money because you don't go for paid advertisements
  3. Produce quality content
  4. Your site should always be prepared for algorithm updates

Should you always use White Hat SEO?

Yes, obviously you should always use white hat SEO because no chance of deindexing your site in search engines.

If you use black hat SEO techniques then a high chance of your site being deindexed in search engines.

SEO experts always tell use white hat SEO techniques to your site for long-lasting highly results.

Is White Hat SEO legal?

Yes, Always without any doubt white hat SEO is legal and you should always use white hat SEO techniques for your site to better ranking in search engines.

If you have any doubt or queries related to white hat SEO then you read this complete post for solved your query or doubt.

How to do White Hat SEO?

Following steps for white hat SEO:

  1. Crete attractive design for user
  2. Don't copy the content of other sites
  3. Technical site audit for check issue or not
  4. On-page SEO site audit for check issue or not
  5. Backlink audit for quality check
  6. Follow SEO guidelines
  7. Use schema markup
  8. Update content from time to time

Conclusion:

White Hat SEO: complete informative guide in this topic we discussed complete white hat SEO importance, strategies, advantages, and try to solve queries related to this topic. I hope this guide may be useful for you.

October 17, 20213 minutesMilan GanganiMilan Gangani
Best practices to follow for UI and UX design

Appealing Imagery

In addition to the sleek layout and compelling content, the images used on the app or website grab users' attention. For the same reason, you should use compelling images as they can keep your audience engaged for a long time. Use the right size and a limited number of images to attract an audience. Images should be appropriate for your products or services.

Responsive Design

Responsive design helps provide more user experience. Now that smartphones are becoming commonplace, it is not necessary for people to access websites using PCs. So when designing a website you need to look at the preferences of the users; You need to make them mobile-friendly.

Reduced Page Load Time

Speed remains a top factor for the success of your app or website and you can’t compromise here. If your website or application takes a while to load, users will simply go to another site or application. Therefore, when designing your application or site you need to pay attention to the factors that can accelerate the speed of the final solution.

Attractive Call to Action

In addition to getting beautiful design and content, your website or app should have elements that encourage users to perform certain actions and use their services. You should use call-to-action that comes with compelling words to move them forward.

Cancel Technical Site Errors

Keeping your website or app error-free is important for your customers to have a great experience when navigating. Frequent errors also create a bad impression about the business solution and the user can stop using it completely.

InfyOm Technologies offers the best UI/UX design and brings success to your website, web application, and mobile applications with a simple, creative, and easy-to-use interface.

October 15, 20213 minutesKishan SavaliyaKishan Savaliya
How to connect contentful CMS in the gatsby website

Gatsby

Gatsby is a blazing-fast website framework for React. It allows developers to build React-based websites within minutes.

Contentful CMS

Contentful is content infrastructure. Contentful lets you create, manage and distribute content to any platform. Unlike a CMS, Contentful give you total freedom to create your own content model so you can decide which content you want to manage.

Integrate Gatsby with Contentful

Install gatsby-source-contentful package

npm install gatsby-source-contentful

gatsby-config.js file

add the gatsby config file in the following code

plugins: [
    {
        resolve: `gatsby-source-contentful`,
        options: {
            spaceId: `your_space_id`,
            accessToken: `your_access_token`
        }
    }
]

Now connect your gatsby website and contentful CMS.

Here is an example of the GraphQL API query

import React from "react"
import { useStaticQuery, graphql, Link } from "gatsby"
import Layout from "../components/layout"

const Blog = () => {
  const data = useStaticQuery(
    graphql`
      query {
        allContentfulBlogPost{  //BlogPost collection name
          edges {
            node {
              title
              id
              slug
            }
          }
        }
      }
    `
  )
  return (
    <div>
      <p>
        <Link to="/">Go back to the homepage</Link>
      </p>
      <ul className="posts">
        {data.allContentfulBlogPost.edges.map(edge => {
          return (
            <li className="post" key={edge.node.id}>
              <h2>
                <Link to={`/blog/${edge.node.slug}/`}>{edge.node.title}</Link>
              </h2>

              <p className="excerpt">
                {edge.node.excerpt.childMarkdownRemark.excerpt}
              </p>
              <div className="button">
                <Link to={`/blog/${edge.node.slug}/`}>Read More</Link>
              </div>
            </li>
          )
        })}
      </ul>
    </div>
  )
}

export default Blog

Hope this helps.

October 12, 20212 minutesVatsal SakariyaVatsal Sakariya
How To Make a Laravel Application PWA In Few Minutes

Recently, I have created a new package for Laravel Community. it's called Laravel PWA. first of all what is PWA? let me explain a bit more about PWA. PWA means progressive web application. PWA provides a facility to install your web application on mobile and desktop. you don't need to write lots of line code in native platform-specific code.

You can create a PWA site in a few minutes using Laravel PWA.

You can watch the video tutorial as well to install this package.

Step 1:

Install the package by the following command,

composer require ladumor/laravel-pwa

Step 2:

Add Service Provide into app.php config file in provider section. You can skip this step if you installed it in Laravel 6 and more.

Ladumor\LaravelPwa\PWAServiceProvider::class,

Step 3:

Add Facade to app.php config file in aliases section. You can skip this step if you installed it in Laravel 6 and more.

'LaravelPwa' => \Ladumor\LaravelPwa\LaravelPwa::class,

Step 4:

I think installation is done and no need to publish all the assets using the following command,

php artisan laravel-pwa:publish

Step 5:

This step is very important. you published all the assets in the previous step. now, you need to link all the assets in your main blade file. for ex app.blade.php

Add the following code in the root blade file in the header section.

<!-- PWA  -->
<meta name="theme-color" content="#6777ef"/>
<link rel="apple-touch-icon" href="{{ asset('logo.PNG') }}">
<link rel="manifest" href="{{ asset('/manifest.json') }}">

Add following code in root blade file before close the body,

<script src="{{ asset('/sw.js') }}"></script>
<script>
    if (!navigator.serviceWorker.controller) {
        navigator.serviceWorker.register("/sw.js").then(function (reg) {
            console.log("Service worker has been registered for scope: " + reg.scope);
        });
    }
</script>

You should watch this tutorial if you want to set it up manually instead of using this package.

October 08, 20213 minutesShailesh LadumorShailesh Ladumor