While logos are essential to the success of your company, creating one may be challenging. The perfect logo should describe who you are and what you do. It is the best investment a company could make to grow its customer base since it gives customers their first, and maybe best, impression of the firm. It is the first thing that clients will notice about the business and its brand. Here are some pointers to assist you in creating the ideal logo.
1. Maintain a Simple Design
The finest logos are simple, despite the fact that simplicity is sometimes linked with being dull. You should avoid overcomplicating your logo with fancy fonts or complex imagery since you want it to be instantly recognisable. So that it may be shown in all sizes and forms, keep your logo basic. You should be allowed to use your logo on stationary such as letterheads and envelopes, business cards and banners, and social media postings. Do not forget that some of the most recognisable brand logos are straightforward and simple enough to be recognised among rivals.
2. Suitable Color Palette
Colors have an attraction on people, but it's crucial to choose the proper palette. It takes a great deal of understanding of color theory and the color combinations that would go well with each other. Your choice of colour should express not just your thoughts but also a clear message. Potential clients may be drawn to or turned off by the hue of your logo design. Learn about various colours, their use, and how they affect your brand by conducting research.
Here are some colors you can include in your logo and what they represent:
- Black: Represents authority, mystery and sophistication.
- Red: Represents excitement, love and anger.
- Yellow: Represents happiness, warmth, innovation and caution.
- Blue: Represents professionalism, trust and loyalty.
- Green: Represents harmony, natural and healthy.
- Orange: Represents playful, artistic and energetic.
- White: Represents pure, peaceful and clean.
Almost all great logos have an eye-catching symbol that separates them from competitors. Use your imagination and take as much inspiration as you want before creating the right logo and make sure the symbol you select is appropriate for your brand. A wonderful work of art is ruined by restrictions and limitations, while creating a logo designers need to be creative and conceive in ways that no one else could. Most well-known logos have really difficult and original looks that no one could have imagined.
4. High Quality Typography
Think on each element of the logo design, such as the typeface or font. Customers may learn a lot about your brand from the typeface you use. Depending on your choice of logo design, this section changes. For instance, if you are creating an icon symbol or brand mark logo, pick a typeface or logo during the preliminary design phases. Doing so helps you avoid having a weird combination or losing the complex work you will have invested in your logo.
By timeless, we mean that an excellent logo may last a very long time. Avoid using fashionable pictures, typefaces, and colour schemes in your logo if you want it to survive the test of time. By doing this, you can be sure that your logo keeps serving a function and working well even when trends change. Designers must be foresighted and innovative when establishing a logo since something that is striking today may lose its essence afterwards, and if this happens with the logo, the reputation of your organisation will suffer. If you look at long-standing businesses, you'll see that many of them have utilised the same logo for many years or even decades.
Whether you're new to Figma or an expert user, you've probably realised that there are always more effective methods to go about your task. Speaking of effective work, here are several strategies you may or may not be aware of that might increase your productivity on Figma, or at the very least make navigating less stressful.
1. Math in Fields
Spend less time trying to manually resize items to get the right measurement. You may employ percentages like 100%. Math operations like plus (+), minus (-), multiplication (*), and division (/) are also possible.
2. Adjust Opacity Quickly
To easily adjust the opacity of shapes or other objects, all you have to do is click on it and choose the desired percentage, which saves you from having to repeatedly move the mouse. That is 10 for 10%, 25 for 25%, and so on.
3. Resizing Tips
The scale tool would be activated if you pressed K while choosing a frame or element. use of it? It gives you the option to resize the chosen content while keeping its proportions. When resizing, holding the alt or option buttons would make it larger from the center.
4. Collapse All Layers
In the past, I've been guilty of leaving groups after groups and elements after elements open in my Layers panel, which makes it more difficult to discover anything there. Use the convenient keyboard shortcut Alt + L to periodically collapse all Layers to keep your panel appearing nice and orderly and to maintain your attention on the current project.
5. Quicker Layers Navigation
Use the keyboard commands Enter and Tab to rapidly navigate between the Layers panel's items and locate what you're looking for. To navigate back up through your Layer groups and parent containers, hold Shift while using the keyboard keys I just mentioned.
6. Add Images in Bulk
This Figma shortcut gives you quick access to the Place Image tool, which makes it simple to add photographs to a Figma document. Press Ctrl + Shift + K, then select the required images and place them on canvas. You may import a photo straight onto the frame to keep it at its original size, or you can upload a photo inside a design form to scale it to match the shape. You may add a lot of photographs to your design at once.
UX and UI tools have played a pivotal role in shaping the digital economy since their inception. If a tool, no matter how effective, fails to solve your specific problem, it is not the right tool for you. A tool may be equipped with remarkable functionalities, but it is futile if it is not user-friendly on a day-to-day basis. Moreover, a tool requires being utmost integration-friendly to make the entire design phase transition effortless. Here take a glance at the top 5 UI UX design tools that score well on all these significant aspects.
Adobe UI UX design tools continue to evolve, and Adobe XD being the latest tool boasts an innovative collaboration feature that empowers you to work collaboratively through seamless document sharing. This flagship UX tool enables you to generate animated micro-interactions with the said elements while allowing you to create elements. However, this solid prototyping tool does not come devoid of cons. It does not allow you and your colleague to work simultaneously on the same document.
As one of the dynamic, collaborative prototyping UI UX design tools, Figma imparts a second to none collaborative environment wherein you and your colleagues can build prototypes, and test them for usability while tracking all the progress live. Empowered with the noteworthy interface, it provides the element insertion, code, and scrolling animations to build high-fidelity prototypes. Being browser-based, it is a great tool that lets teams create, test, and deliver better designs right from start to end.
Availability: Windows/macOS. It also imparts a mobile app aiming to mirror prototypes.
Reckoned as the Godfather of UI UX design tools, Sketch makes it effortless for you to develop engaging mockups. Immaculate and easy-to-use interface, this first 100% UX/UI tool aligns well with the majority of the tools related to prototyping. However, collaboration is one concern as Sketch is compatible only with macOS.
Availability: macOS only
It is regarded as one of the most dynamic screen UI UX design tools that offer a bundle of 4 tools encompassing Prototyping, Inspection, Freehand tool, and Craft tool while imparting you a hassle-free experience. It aligns well with Sketch. The digital whiteboard feature of this tool empowers team members to translate their ideas effortlessly.
Availability: macOS and Windows
No matter whether you intend to design, collaborate or prototype, leverage the advanced functionalities of Mockplus that swiftly let your ideas turn into functional prototypes with icons, interactions, and components.
Availability: Windows, macOS
UX and UI designs are similar and are often used interchangeably. In fact, these two words have completely different meanings and relay different activities. These two businesses have essentially been around for years, but only recently have been involved in the technology industry, which has been renamed to encourage UI and UX designers.
These two components are essential when it comes to digital products, but the roles are very different. They refer to various aspects of both product development as well as the actual design process. Although UX means "user experience" and UI means "user interface", both jobs cover much more than they seem, which makes learning UX and UI more important at the same time.
User Experience Design (UX)
Originally defined by a cognitive scientist named Don Norman, the term "user experience" was defined before the 21st century. He described UX as "all aspects of the end-user interaction with the company, its services, and its products".
UX can be applied to anything in life that creates an experience. Whether it's a website, a mobile app, a theme park, or a tea party. UX doesn't have to be related to anything in the world of graphic design. User experience is the user's interactions and user "experience" with a product or service.
When it comes to digital products or services, UX is concerned with how a web page, mobile application, or software perceives the user. This may include simplifying the website checkout process or simplifying the application for general use.
You could say that a UX design job requires marketing, design, and project management skills. It is a complex role. Regardless of whether it is being applied to a car, shoe, or website, UX Designer's main goal is to create a simple and pleasant user experience. The product needs to communicate the owner’s goals, while also meeting the needs of the user.
User Interface Design (UI)
UX and user interface (UI) are often compared or grouped in the same job description. These two modes are very different, leaving the UI to be misinterpreted.
Often when looking at job descriptions for UI offerings, you will see a closer description of graphic design. Although UI positions sometimes deal with parts of branding or even frontend development, they do not indicate the original position.
User interface design is a digital term. This is mainly where it differs from UX. A UI is simply an interaction between a user and a digital product or service. This may include a touchpad that allows you to select your coffee from an automatic coffee machine or from your computer screen. It also deals with applications and websites that look and feel how the user interacts with the product.
The main purpose of the UI is that the designer will use design tools that enable better communication between the designer and the developer. This in turn will facilitate implementation with developers.
The user interface is an incredibly important element that allows the user to trust the brand. The UI designer is also responsible for relaying the message of the product as well as its research and content into a compelling display or experience.
UX vs. UI
The comparison of UX and UI is almost like apple and orange. If you take the human brain with the right hand representing creativity (usually left-handed individuals), this would be the UI design. If the left side of the brain represents the analysis (usually right-handed individuals), then the left side UX.
UI design is creative, fuzzy, beautiful, and presentable. UX design is, alternatively, the optimization, organization, and structure of the data to be implemented. Without one or the other, the project cannot be completed. To complete the product, you may not lack UX or UI. Despite this, they have completely different roles with different functions.
In general, a UX designer will need to fully map the entire user's journey to solve a specific problem in a product. Much of the UX Designer's job is to understand the user's problems and how to solve them. UX designers work by researching to understand the users they are targeting and what their needs will be.
Alternatively, UI designers consider all aspects of the visual elements. Everything from the first screen to the last screen. The UI designer will make sure the colors are readable. This may include ensuring that a partially blind 65-year-old feels comfortable using the same screen as a normal 13-year-old.
Here are a few modes for web design trends
They look very modern and also very pleasing to the eye. They look amazing and stand out from other colors. Sometimes the most stunning web designs begin. Dark themes are great for OLED screens, which extend the life of the screen and also save power. The best part is that it is very easy to see and not too bright. If you are thinking of keeping something simple you can simply choose a dark mode and it can easily have a good effect on your mood.
3D visuals are very interesting and they always make people wait for them. This is more about technology and the price tag and so the designers are working together to develop a 3D elemental design without any use of NASA tire equipment. Until VR becomes a trend, one can easily use these 3D designers and experience the reality of matter. Interactive 3D design lasts longer and looks more attractive at the same time. So you can also use this to break down the boundaries between space and reality. It looks great and you will enjoy the mode to the fullest.
Floating Elements And Layers
If you like something with more depth then this is for you as these soft shadows with floating elements add more life to the web page. It has a 3D light look and is not just graphics. One can use photos, text and move it forward. These effects and the feel of the web page will be lighter and the floating elements will make it more beautiful. If you are a travel company you may choose to have this one for your site.
Graphics and Photography
If you want to make it a little more memorable, you need this. You can put graphics on top of your favorite photographs. You can also be creatively wild and get your creativity for it. This can be versatile as it is like a collage of items with which it can add special versions and features to make it look more attractive. The person needs to match the pictures and graphics according to the brand personality. How people can interpret a photograph can take away the style. It's a sophisticated theme.
White Space With Solid Frames
Here you can easily play with solid compositions and also use different ways of using white space and with that you can give a better texture to their style and also use cleaner framing. Lots can be done here with fitting shapes in white spaces. This can brighten up all the visuals and make it very easy to order and separate different parts of the page. Designers love this type of framing and this is a simple website design if you want simplicity.
1. Brand Building
When a customer is satisfied with products or services from a company, they begin to be loyal to him. This leads to product branding. When you work to provide an enhanced UI / UX experience, you can increase your chances of getting happier customers. Happy customers will increase the brand's credibility and help the business in the market with increased sales.
UI and UX are more than just fonts and colors for a website or application. They are the ones that bring consistency to the developed solution. The size and style of icons, colors and fonts, together with other visual elements work together to give your website or app a unique feel and look. Provides a great user experience while maintaining the UI / UX compatibility of your site or application.
3. Increased Traffic
If your app or website has a better UI / UX, then you will experience better traffic, retain customers and even get new ones. There is fierce competition in the market and attractive design can help you build a strong base for yourself in the market.
4. Customer Satisfaction
Before creating a UI / UX for your app or website, you need to know what your audience wants. Good design means you can keep your users engaged for a long time and offer easy navigation and attractive content. If the user is satisfied with their experience, they will use the services provided to you. This will be reflected in terms of better ROI for your business.
5. Time and Cost-Effective
Advanced UI / UX design development can be a serious investment for your application or site but, when done correctly, it will reduce recurring problems and reduce them to a large level. This way you don't have to go through frequent updates, saving you a lot of time and money.
In addition to the sleek layout and compelling content, the images used on the app or website grab users' attention. For the same reason, you should use compelling images as they can keep your audience engaged for a long time. Use the right size and a limited number of images to attract an audience. Images should be appropriate for your products or services.
Responsive design helps provide more user experience. Now that smartphones are becoming commonplace, it is not necessary for people to access websites using PCs. So when designing a website you need to look at the preferences of the users; You need to make them mobile-friendly.
Reduced Page Load Time
Speed remains a top factor for the success of your app or website and you can’t compromise here. If your website or application takes a while to load, users will simply go to another site or application. Therefore, when designing your application or site you need to pay attention to the factors that can accelerate the speed of the final solution.
Attractive Call to Action
In addition to getting beautiful design and content, your website or app should have elements that encourage users to perform certain actions and use their services. You should use call-to-action that comes with compelling words to move them forward.
Cancel Technical Site Errors
Keeping your website or app error-free is important for your customers to have a great experience when navigating. Frequent errors also create a bad impression about the business solution and the user can stop using it completely.
InfyOm Technologies offers the best UI/UX design and brings success to your website, web application, and mobile applications with a simple, creative, and easy-to-use interface.
The entire UI / UX design process can be divided into 5 stages. The responsible department of your organization will analyze every step, and so it will be almost complete!
The various steps involved in the User experience design process are as follows:
Product definition is the first step involved in the user design process. The team responsible for this will collect the user's needs based on their business environment.
It is very necessary because the real scope of the product and the understanding of their existence takes place at this stage.
- It's simple; Before starting work, explain the requirements to your UI / UX designers!
The people involved in this phase are the design team, the business manager, and the product manager. The entire team should consult with clients in their environment. Analyze their needs within the framework of your operation.
- Notable results of this phase are user personality, user stories, and use case diagrams.
Research is the most crucial element for a designer. The designing team studies how the existing system works for the current client proposal. There are three main functions at this stage:
- Have an understanding of competition.
- Study your existing domain thoroughly.
- Going through a competitive strategy to test the results.
The research process should also include an understanding of the latest UI / UX trends, design principles, and guidelines.
In this phase, use the items collected in the research phase. Using the information obtained, create a guessing personality and experience the map.
Hypothetical Personas: Creating predictable scenarios helps designers learn about different individuals who will be users of your product. It allows showing the actual presentation of the final product. The design team can figure out what the look will look like after delivery.
- Experience Maps: Experience maps show user flow in your final product. All this is done using visual representations through proper interaction with the client in the product definition phase.
In the design process, we finally finish giving life to the ideas collected in the above three steps. Now is the time to work on the final graphics. The design team will execute the final design at this stage.
Significant results of the designing phase are:
The designing phase begins with sketching. Designers usually create handmade sketches to visualize the concept in simple terms. UX / UI designers can stick to a specific option after the sketching process.
A wireframe is a visual structure that displays page hierarchy and elements in a product. The wireframe is considered the backbone of the product. It is also called the skeleton of design. It’s mostly about the overall look of the final product.
The prototypes focus on the realization of the UI / UX product that one designs. It’s more about the experience of interaction. Prototypes give you the effect of a simulator.
Creating Design Specifications: Design specification includes user flow and task flow diagrams. It depicts the overall working and the style requirements of the UI/UX product. It describes the processes and graphical elements to create amazing user experiences.
5.Validation or Testing
Testing is a phase that determines the overall quality of the final product. Examiners make notes of matters that need to be corrected and send them back to a respected team to correct errors.
When evaluating your final product, there are several factors to consider. They are as follows:
- Is the system user-friendly?
- Is it flexible and easy to operate?
- Does it solve the client's problem?
- Is it reliable and attracts users to come back every time they need your service?
To create an amazing UX / UI interface, one needs to follow a systematic and organized approach. A UI / UX design process strategy will help you achieve that.
The entire design team will play its part in the process. This is a great way to retain your existing customers and attract new ones in this highly competitive world.