Learnings Posts

Introduction

Digital marketing can increase sales if we choose the best strategies.

Being an influential and well-known brand in your audience is something that is essential and positive.

Be available to your customers

75% of consumers expect to find a solution to their problem within five minutes of facing it. If you do not provide a solution, there is a good chance that they will not return to your business.

The online world is 24/7, so when you're not actively available to your customers, it's important that you set up a live chat, even if it's a bot.

Excessive communication with your customers

Transparency is key in the digital world. Trust is especially important where face-to-face communication is limited.

Building trust and then delivering on your promises is the key to enhancing the customer experience and ensuring that your brand's reputation is as strong as it can be to ultimately boost sales.

Offers and Discounts

We place some offers or discounts for our business during the festive season etc.

Clicking on Digital Marketing Pay will display advertisements of your business on various social media sites through advertising techniques. This ad will reach all the social media users so your sales will increase.

Use social networks

Social networks are very helpful in maintaining the reputation of your brand.

People like to have a unique experience with your brand on different social media channels. You need to choose the right channels for your business.

Create videos for YouTube

YouTube is an online video platform with millions of users and viewers every day. You should use these leading platforms as they can help your business grow through video views alone.

Videos can be made by you, your team, or (for more professional videos), videographer or photographer. Make sure your content is relevant to your audience or create videos specifically related to your business.

Most of your leads through your conversion funnel will not automatically convert into sales. He will often need extra help to make the conversion.

Talk about value first

Focus on bringing value to your customers' lives. People dislike it who only care about getting sales from it. focus on addressing your customers' needs.

Work as a mentor with great expertise in your field. If you are the center of contact for potential customers, they will also trust your decision and solutions to their problems.

Identify their problem

You need to identify the problem that is causing the lead. Whenever you ask a question, take a different approach, because it starts a conversation. This is a great way to open up a conversation and raise questions or concerns that might arise.

Make it a conversation

It is clear that your potential will be more responsive if you encourage two-way communication. You can definitely find out how your product or service works for them.

Ask for sales

Just asking for a sale is nothing new or innovative, but it is a crucial part of the conversion process. That sounds like common sense, yet a surprising number of people don't.

Ask your prospects if they are ready to get started and see how many say "yes". They would not have gone so far had it not been for their initial interest in becoming a customer. If you do not ask for sales, you will have competition.

Follow-up

Keep your leads in purchase mode by following up via email or phone calls. This is a great way to quickly convert them into customers before a long time passes. All leads you generate should be contacted immediately and followed up in a few days.

You want to make sure they are as successful as possible with the product and that all their questions are answered.

UX and UI designs are similar and are often used interchangeably. In fact, these two words have completely different meanings and relay different activities. These two businesses have essentially been around for years, but only recently have been involved in the technology industry, which has been renamed to encourage UI and UX designers.

These two components are essential when it comes to digital products, but the roles are very different. They refer to various aspects of both product development as well as the actual design process. Although UX means "user experience" and UI means "user interface", both jobs cover much more than they seem, which makes learning UX and UI more important at the same time.

User Experience Design (UX)

Originally defined by a cognitive scientist named Don Norman, the term "user experience" was defined before the 21st century. He described UX as "all aspects of the end-user interaction with the company, its services, and its products".

UX can be applied to anything in life that creates an experience. Whether it's a website, a mobile app, a theme park, or a tea party. UX doesn't have to be related to anything in the world of graphic design. User experience is the user's interactions and user "experience" with a product or service.

When it comes to digital products or services, UX is concerned with how a web page, mobile application, or software perceives the user. This may include simplifying the website checkout process or simplifying the application for general use.

You could say that a UX design job requires marketing, design, and project management skills. It is a complex role. Regardless of whether it is being applied to a car, shoe, or website, UX Designer's main goal is to create a simple and pleasant user experience. The product needs to communicate the owner’s goals, while also meeting the needs of the user.

User Interface Design (UI)

UX and user interface (UI) are often compared or grouped in the same job description. These two modes are very different, leaving the UI to be misinterpreted.

Often when looking at job descriptions for UI offerings, you will see a closer description of graphic design. Although UI positions sometimes deal with parts of branding or even frontend development, they do not indicate the original position.

User interface design is a digital term. This is mainly where it differs from UX. A UI is simply an interaction between a user and a digital product or service. This may include a touchpad that allows you to select your coffee from an automatic coffee machine or from your computer screen. It also deals with applications and websites that look and feel how the user interacts with the product.

The main purpose of the UI is that the designer will use design tools that enable better communication between the designer and the developer. This in turn will facilitate implementation with developers.

The user interface is an incredibly important element that allows the user to trust the brand. The UI designer is also responsible for relaying the message of the product as well as its research and content into a compelling display or experience.

UX vs. UI

The comparison of UX and UI is almost like apple and orange. If you take the human brain with the right hand representing creativity (usually left-handed individuals), this would be the UI design. If the left side of the brain represents the analysis (usually right-handed individuals), then the left side UX.

UI design is creative, fuzzy, beautiful, and presentable. UX design is, alternatively, the optimization, organization, and structure of the data to be implemented. Without one or the other, the project cannot be completed. To complete the product, you may not lack UX or UI. Despite this, they have completely different roles with different functions.

In general, a UX designer will need to fully map the entire user's journey to solve a specific problem in a product. Much of the UX Designer's job is to understand the user's problems and how to solve them. UX designers work by researching to understand the users they are targeting and what their needs will be.

Alternatively, UI designers consider all aspects of the visual elements. Everything from the first screen to the last screen. The UI designer will make sure the colors are readable. This may include ensuring that a partially blind 65-year-old feels comfortable using the same screen as a normal 13-year-old.

Let’s Explain Every Tool From The Toolbar In Adobe Premiere Pro

As a beginner video editor you often struggle with finding the right tools to perform certain actions while editing. And once you’ve finally found some tools to edit, you don’t know what they do. We’ve all been there, so here’s a quick and easy explanation of every tool in the toolbar.

Selection Tool (V)

The Selection tool allows you to perform basic selections and edits. This will be your default and primary mouse function when using Premiere Pro, so make sure to remember the short key for it, which is V on your keyboard. Along with making basic selections, you can also select edit points and perform trims where you can increase or decrease a clip’s duration.

Track Selection Tool - Forward (A) / Backward (Shift+A)

The Track Select tool will let you select all of the clips in a sequence, either forward or backwards. All you need to do is use the keyboard shortcut (A) and you can highlight multiple clips at once, in whichever direction you prefer. If you hold shift, the tool will select only one track instead of all of the tracks.

Ripple Edit Tool (B)

One of my favorite shortcut tools in Premier Pro, Ripple Edit is a trim tool used to trim a clip and "wave" the rest of the clips in a timeline. This will effectively close the gap between the two editing points immediately at the point where you will be editing. This can save a lot of time when editing on-the-fly, as you don't have to manually navigate the rest of your timeline — especially if you're dealing with videos or sequences longer than a few minutes.

Rate Stretch Tool (R)

The Rate Stretch tool will help you speed up or slow down the clips in your order. When using the tool, note that the in and out points of the clip will always be the same. You will change the duration and speed of the clip according to the amount you "stretch" through the trim. For example, extending the outpoint of a clip will slow down the speed, while shortening the clip will speed up the duration.

Slip Tool (Y)

For visual editors who prefer to make their cuts based on specific images of the corresponding frames, Slip Tool is a great resource for working directly from the monitor. The slip tool "slips" the source of the clip in and out, but does not move it on the timeline.

Slide Tool (U)

Like the Slip Tool, the Slide Tool allows you to work with your clips drawn on the monitor. However, the slide tool works by "sliding" the clip on the timeline, while keeping the source in and out points the same. After sliding the clip, the tool will also close all the gaps.

Pen Tool (P)

Moving on to editing shortcuts and tools to help with keyframes and other elements (such as audio), the Pen Tool is your best choice for adding keyframes to any clip. By selecting the Pen Tool (P), you can click on any point on your clip to add a large number of features, including the opacity, scale, position, and even volume of the audio clip.

Currently there is a lot of competition in the market. As everybody’s technology and strategies are improving day by day, there is a huge opportunity to learn from the others businesses too. Our biggest learning comes from our Competitors. They can teach us many things which you can easily grasp and improve yourself. User Acceptance Test is a software testing procedure executed in a real-world scenario. UAT has two types - Alpha and Beta testing. Alpha testing takes place in the company whereas beta testing is field testing. The software is tested in real-world working conditions which takes place at the customer’s site.

Below are the followings points which can we learn from other competitors about beta testing.

1. The important thing that you can learn from your competitors is how they proceed with the beta testing and how they strategise their every action. They prepared several instructions before proceeding with the beta testing. Proper project planning should be written down and agreed upon by the other fellow mates. The objective of the beta testing and how you’re going to achieve that goal should be clear.

2. If you’ve ever looked at the team of other competitors who include professional beta testers, they are able to achieve their work more easily. You can also gather a team of professionals with experience in the beta testing. Their opinions and aspects would be totally different which will provide various working conditions which can be used for the beta testing procedure.

3. If you want to improve your structure of software or modifying it, you can learn how the other competitors take feedback from their users. By taking the proper feedback from their users they alter every single of the bugs or error which shows up during the beta testing procedure. You can also improve your software by taking feedbacks from your user when they start using the beta software. The feedback can be in the form of bugs report, quotes, suggestions or surveys.

4. Learn the major tools which are being used by the other software testing companies and try to understand the concepts of different tools which are used in the beta testing procedure. Thus it would be a great thing to learn from the other top companies and follow their footsteps. Try using different tools and adapt them.

5. Many of your competitors may use beta testing as a marketing strategy. They strategise their market planning and create awareness among the users about the beta software. It helps in creating a buzz among the beta users and creates eagerness among them. Thus you can also use this type of strategy to engage your beta users and create more eagerness among them. This will help in the involvement of a beta user if there is a new version of the beta software which is going to update.

6. If you want to make your application more useful, you need to understand what platforms you are using to test your software. Learn from the other competitors and see which platforms they are using for beta testing of their software. You can learn to release an app which can perform on more than one platform with more than one different ways of performance. This is the best way to make your software more usable by doing tests on different platforms which you can learn from your competitors.

7. You can use the tool which your competitors use to save time by taking the valuable feedback from the beta users. This will help you to take valuable feedback from the user directly to your tool services. You don’t have to ask them over a phone or visit them. This tool will help you to set up a particular email ID which can be used to catch feedback from the users.

8. You can learn simple to complex things from your competitors. The simplest thing which your competitors can teach you is the patience and integrity. You don’t have to falter when your QA testified software comes up with a lot of errors and bug while running beta testing. There are many companies which face failures and still come up with a great solution for their services.

9. Your competitors may use quantity of beta testers to test their software in a real You can also get a large number of beta testers who are professional in testing the software under real-work conditions. This will help you to get a plenty of feedback on different aspects of your software. Always look for the quality beta testers and invite them for beta testing.

10. The last thing you can learn from your competitors is how they handle their feedback and bugs reports. How fast they can be to provide the solution to that problem. You can have an effective team of experts which can take this valuable feedback and without wasting any time comes up with a solution and makes your software error Major companies solve their bug issue in just a few times after getting a feedback.

User Acceptance Technique is widely used for its efficiency and effectiveness.If we followed all steps of User Acceptance correctly then it will increase the satisfaction of a Customer.

UAT is a process of verifying that a Software or a System works appropriately as per the User Requirement.The main purpose of this testing is to ensure that a software system is all set to be in front of users in a real world.This testing phase also known as Beta and End-user testing and is mostly considered during the web development process to ensure that software is ready for the final installation for the Client site.

Types of User Acceptance Testing

1. Alpha & Beta Testing: Alpha testing is done by the staff members only on an internal whereas beta testing includes the Customer's environment with the help of some customer who will going to use our System or Software.
2. Black Box Testing: This type of functional testing includes all functionalities of the System without knowing the internal code structure.
3. Contract Acceptance Testing: In Contract type testing, software is tested against some criteria which are already predefined in a proper contract.
4. Operational Acceptance Testing: This type of Acceptance testing ensure that all the workflow used in system are working properly.
5. Regulation Acceptance Testing: Compliance Acceptance Testing helps in investigate the software fulfils all the guidelines of legal and governmental process.

Criteria Before Perform User Acceptance Testing

1. Entire application code should be up to date.
2. Integration testing, unit testing and System testing must be completed before we perform User Acceptance Testing.
3. There should not be any high/medium faults in the Integration phase of Testing.
4. There must be no major defect in the Regression Testing.
5. All the error/defects must get solved which we face during the testing and then testing should be done again to verify the error got fixed or not.

Involvement of Users in User Acceptance Testing:

The group is most essential for the UAT must include real end users that will going to perform a test on your system.The stakeholder and other group must incorporated that means an individual of every group is involved in the development phase must be in the team.

Start User Acceptance Testing:

After the explanation of UAT as above, you must get clear about what and why UAT must include in the software development phase. Mainly there are total of four steps that must be considered but it will depend on the number of user that will take advantage of software. The main criteria that must be followed in the software are the ‘working’ requirement of the assembled application. You can easily get a hang of it from the stories of users or system requirements. The second step is to create some test cases for UAT. User Acceptance Testcases are the test steps sets, expected results and execution conditions must be developed for some specific purpose.

Conclusion

These are some main points of the User Acceptance Testing that is used in the development cycle. The projects are reduced to the like of any errors that are elevated and it will reduce the total work required in the maintenance or development phase. On above all of that , you will get a happy and satisfied user that will give you more revenue.

In the previous article, we learned 5 areas or tips on Best practices for React JS developer.

In this article, we will learn more about areas or tips

6. Object Destructuring.
7. When pass value in props
8. Tags close it self.
9. Do not use underscore in any method name.
10. Use alt in img tag.

Object distracting

You can use object distracting

Not Good

return (
  <>
   {user.firstName}
  </>  
)

Good

const { firstName } = user;
return (
  <>
   {firstName}
  </>  
)

When pass value in props

When pass the data between two component that time use camelCase for prop names.

Not Good

<Home
  UserName="demo"
  phone_number={9898989898}
/>

Good

<Home
  userName="demo"
  phoneNumber={9898989898}
/>

Tags close it self

Any component in not use children so closing it self

Not Good

<Home userName="demo"></Home>

Good

<Home
  userName="demo"
/>

Do not use underscore in any method name

You don't need underscores in any React method.

Not Good

const _onClickHandler = () => {
  // Your code
}

Good

const onClickHandler = () => {
  // Your code
}

Use alt attribute in img tag

Do use alt attribute in the img tag. and don’t use picture or image name in your alt property.

Not Good

<img src="hello.png" />

Good

<img src="hello.png" alt="This is hero image" />

Finding new customers or retargeting the previous customers to buy your products or services is an important part of the entire sales process.

It may be tough for every people of your target to buy your product or service but to increase sales, you find which strategy works for you and try to use different types of a strategy used for buyer's intent.

Do you have great products but may not increase sales as you want? That's okay so don't worry below techniques maybe work for you.

Use the following marketing strategies to increase sales and gain the right customer who can buy your products or services easily.

First of all, we define customer journey in various steps:

1. Awareness of product
2. Interest in products
3. Evaluation of customer
4. Commitment about product or services
5. Sale products your buying intent person

Marketing strategies to increase sales

1. People want to benefit from buying products

People never buy products, they buy results that the product will give so start to identifier your customer and talk about the benefits of products.

Think you are buyers and you want to purchase products like TV so think about what benefits I will get If I buy a TV. Always people thoughts about If they buy a product from you then what benefits they will get and validity of the product.

2. Define customer

Who is the person who is interested in your products and buying them immediately?

Think about that person in your mind create a visual picture of that person.

Ask some specific questions

1. How old are they?
2. Are they male or female?
3. Do they have children?
4. How much money do they make?
5. Do they have an education?
6. The working field of the person?
7. Are they interested in your products?

3. Create videos of products

Video of product can give some extra benefits over photos so try to create an amazing video of particular products working or anything else.

In digital marketing, video is most popular to attract customers to buy products.

Short video or long video marketers use this media to convert more leads.

Types of video content for different use

• Client testimonials video
• Product review video
• Animation video
• How to use products video
• Videos for PPC advertising

4. Organic traffic through SEO

Create a blog content of products and describe of products in a blog how to use, which material used in this products, how they can benefit you, reviews of products, etc using best practices of SEO.

They take a long time to search for an appearance on first-page google but when it comes it gives you more benefits than paid services.

Best practices of SEO

• Optimized your image or video
• Best title tag that users can easily attract
• Always try to get benefits of users
• Create user-friendly content
• Links to other pages on your website that might interest the viewer

5. Pick the right price for a product

If you pick a high price of products then market rates, so definitely your product doesn't sell so choose price customer can afford it and you will get some income using sell products.

Do market research on your competitor and pick the right price for your products.

If you can make your product seem superior to your competitors, you can charge a higher price as you want but first, do market research.