Learnings Posts

Many successful small business owners are constantly looking to expand their customer base and grow their businesses. However, business growth can be a difficult and long-term process. One of the key elements of growing a business is constant access to a steady stream of sales leads. A lead is a person or business if you have a company that sells to other businesses that are interested in the products or services you sell.

Here are some tips for building a system that will help you identify sales leads in your small business, and - with the right focus and effort - turn them into customers.

1. Increase your engagement with your customers

Relationships are all about sales and talking to the people who reach out to you to do so. For example, when people reach you with questions about your product or company, instead of just mentioning them on your blog, you can ask them if they mind having a quick chat with you.

2. Constantly refresh your email lists

It is impossible to generate leads from an old email list that contains incorrect information or does not match the parameters of your target person. If you haven't cleaned up your email list for a while, you may still be cold-emailed people who are already your customers.

3. Use chatbots on your website

Customers want to do business with companies that respond promptly to questions. Although companies respond within 12 hours on average, research shows that consumers expect responses within 1 hour. You might think, "Well, but they know we're not working right now," or, "They'll surely understand that we're in another realm of time." While customers can understand and understand later, there are thousands of businesses offering services just like yours, so you don't want to take that opportunity.

4. Join and participate in social media groups

LinkedIn and Facebook are great places to connect with other professionals, share your skills, and find leads. Once you join a group, don't start by pitching members as this can cause people to separate. Instead, do the following to establish a relationship:

• Start a conversation
• Engage in other people's conversations
• People appreciated their content and the events they were planning to organize

Once the group members recognize you, you can use the platform to generate interest in your products.

5. Use SEO to increase website traffic

High ranking your website in search results will increase your website traffic. To get a better rank, you must do search engine optimization on your website. Some of the basics of SEO include:

• Keyword optimization on both landing pages and blog content
• Constantly great content post
• Link building

Again, it is important to point out that SEO and content creation can be technical and time-consuming.

6. Create a sales funnel

Once you know who you are targeting and decide how to reach them, you need to have a plan to collect contact information. The first part of the process involves funneling all prospects into a standard form or landing page that encourages them to share their contact information, usually in exchange for a free gift, coupon, sample, or any other value-added incentive.

7. Use an email newsletter to build relationships

Now that you’re in touch with prospects, it’s time to cultivate those relationships so you can take them from the lead stage through sales (and ultimately repeat sales). One of the best ways to keep in touch with your prospects is through an email newsletter.

Basically, it works like a stack where each view is stacked on top of the other.

Create a drawable file for shadow view and assign the name image_shadow and add the below code in this file.

<?xml version="1.0" encoding="utf-8"?>
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <corners android:radius="10dp" />
    <gradient
    android:angle="270"
    android:centerX="300%"
    android:endColor="#99000000"
    android:startColor="#00000000"
    android:type="linear" />
    <size
    android:width="270dp"
    android:height="60dp" />
    <stroke
    android:width="1dp"
    android:color="#878787" />
</shape>

Now, open the XML file and add the below code into it, and set this drawable file as view background.

<androidx.appcompat.widget.LinearLayoutCompat
xmlns:android="http://schemas.android.com/apk/res/android"
xmlns:tools="http://schemas.android.com/tools"
android:layout_width="match_parent"
android:layout_height="match_parent"
xmlns:app="http://schemas.android.com/apk/res-auto"
tools:context=".MainActivity">
<androidx.constraintlayout.widget.ConstraintLayout
    android:layout_width="match_parent"
    android:layout_height="match_parent">
    <androidx.appcompat.widget.AppCompatImageView
        android:id="@+id/imageView"
        android:layout_width="250dp"
        android:layout_height="250dp"
        android:scaleType="centerCrop"
        android:src="@drawable/shopping_image"
        app:layout_constraintTop_toTopOf="parent"
        app:layout_constraintEnd_toEndOf="parent"
        app:layout_constraintStart_toStartOf="parent"
        app:layout_constraintBottom_toBottomOf="parent"/>
    <View android:id="@+id/view"
        android:layout_width="250dp"
        android:layout_height="250dp"
        android:background="@drawable/image_shadow"
        app:layout_constraintTop_toTopOf="parent"
        app:layout_constraintEnd_toEndOf="parent"
        app:layout_constraintStart_toStartOf="parent"
        app:layout_constraintBottom_toBottomOf="parent"/>
    <androidx.appcompat.widget.AppCompatTextView
        android:layout_width="wrap_content"
        android:layout_height="wrap_content"
        android:layout_margin="10dp"
        android:textColor="@android:color/white"
        android:text="Write your text here"
        android:textSize="25sp"
        app:layout_constraintStart_toStartOf="parent"
        app:layout_constraintEnd_toEndOf="parent"
        app:layout_constraintBottom_toBottomOf="@+id/view"/>
</androidx.constraintlayout.widget.ConstraintLayout>
</androidx.appcompat.widget.LinearLayoutCompat>

That's it. You should be ready to go.

Simply put, the rule of 10 X is taking any target you set for your company or sales team, and multiplying it by 10.

So if the goal is to increase revenue by 5% using the 10X rule, you will increase that goal to 50%.

What the 10X rule does is force you and your sales team to think in terms of LEVERAGE. Because all of a sudden, instead of focusing on the “real” goal, the goal is achieved through the roof.

Contact customer acquisition with a solid plan. Build a foundation by developing relationships with your target audience.

Achieve customers differently as you progress toward strategic goals. Here are four lessons to guide your team:

1. Create an engagement

It is highly unlikely that a first time visitor will stumble upon your website and automatically purchase your products. Potential customers should be fully engaged with your brand before making a purchase.

2. Be present on social media

If you are not present on social media, you are lost in a huge market that your competitors are already taking advantage of.

Having a social media presence should also not be expensive. Creating a business account on Facebook, Twitter, Instagram, and LinkedIn is free. Just join discussions and groups related to your industry. Provide helpful answers to questions and insights on various posts to make yourself known.

3. Keep your sales simple

Everyone is on sale, even if your job or business has no impact, Cardo told those in attendance. And many entrepreneurs and professionals overreact to it.

Sales is a game of touch. It’s about finding someone who can buy, who has the power to make decisions, and who is interested. Then you contact them with offer fur, talk price, and ask. It's not always easy, though it's really easy. The most successful salespeople focus on simplifying their sales process.

4. Put your problem customers

We have it all - the customers that we meet today or in the future take up more of our time for business.

5. All your customers are committed to staying in touch after purchasing from you

Keep an eye out for ways you can sell them extra items. Don’t keep your customers engaged to monopolize your time, but you can help them gain an understanding of strategy opportunities.

6. Host an event

Hosting an event is a great way to do this because it gives potential customers the opportunity to meet your brand on a more personal level. Depending on your product or service, you can either host a personal event where customers can meet you or host an online webinar where it still feels personal - just like you are in front of your audience.

We will learn to run the app without connecting a USB cable in this blog. The main purpose of this blog is to let users run apps without any restriction. Sometimes if the cable is connected with the device and if the device cable gets disturbed then the app does not run properly.

Let's see how we can run the app without cable.

Step 1: Click File Menu => Settings

Step 2: Click Plugins

Step 3: Install ADB Wi-Fi Plugin

Notes:

• In the third image, I already installed the plugin in my android studio. But in your case, you may need to install it.
• Then your android studio restarts.

After the restart, your android studio will show the "ADB Wifi" option showing as per the following image

Click ADB Wifi and the below screen will be displayed.

• Click to connect
• Make sure your device and pc are connected to the same wifi. Otherwise, it will not get connected.
• You will need to connect one time when the android studio is opened for the first time.

7. Know your sales Channel

8. Find a new Customer

9. Remove unprofitable service and product

10. Reduce labor costs with part-time workers

11. Develop a CEO monthly letter to employees to create teamwork and communication

12. Invest in your people

13. Send personal notes of congratulations or thank employees at their home

Hope you guys are familiar with Spatie Media Library. It's a very useful and time-saving package to manage file uploading.

It's also providing support to convert your images to thumbnails while storing images. you can generate a thumbnail of the image with the size (height, width) you want.

They are calling thumbnails to Conversions. You can generate multiple thumbnails with different sizes as you want.

So let's see some short examples which help us to create thumbnails of an uploaded image.

Implement the HasMediaTrait into your Model

Here we have a User model and we want to generate a thumbnail of the user uploading his profile image. you have to add HasMediaTrait to the User model and need to extend HasMedia.

use IlluminateDatabaseEloquentModel;
use SpatieMediaLibraryModelsMedia;
use SpatieMediaLibraryHasMediaHasMedia;
use SpatieMediaLibraryHasMediaHasMediaTrait;

class User extends Model implements HasMedia
{
    use HasMediaTrait;

    public function registerMediaConversions(Media $media = null)
    {
        $this->addMediaConversion('profile-thumb')
              ->width(150)
              ->height(150);
    }
}

Here we have defined a function registerMediaConversions in which we can manage the size of a thumbnail, which means how much height or width we want for the thumbnail.

So when we upload an image using the media library,

$media = User::first()->addMedia($pathToImage)->toMediaCollection();

it will auto-generate the thumbnails with the given height and width.

How to fetch the generated thumbnail?

$media->getPath();  // the path to the where the original image is stored
$media->getPath('profile-thumb') // the path to the converted image with dimensions 150*150

$media->getUrl();  // the url to the where the original image is stored
$media->getUrl('profile-thumb') // the url to the converted image with dimensions 150*150

How to generate multiple thumbnails for a single image?

..... in User Model .....
use SpatieImageManipulations;

    public function registerMediaConversions(Media $media = null)
    {
        $this->addMediaConversion('profile-thumb')
              ->width(150)
              ->height(150);
    }

        $this->addMediaConversion('old-profile-thumb')
              ->sepia()
              ->border(8, 'black', Manipulations::BORDER_OVERLAY);
    }

so, it will generate 2 thumbnails with different image properties. you can use different image properties directly while generating thumbnails.

That's it, you can read more about the spatie media library conversions (thumbnails) here.

Keep connected to us for more interesting posts about laravel.

While developing apps in Android Studio, developers can create an APK file and share it with other developers or to QA people for testing purposes.

APK can be created with two types:

1. Debug APK
2. Release APK

• Debug APK is very fast in building and Release APK is a little bit slow.

How to create a Release APK File:

• Flowing below all steps
• Open android studio
• Click Build on the toolbar
• Click Generate Signed Bundle/APK.
• Select APK
• Click the Next button
• After clicking the next button, you will see the following dialog.
• Click the "Create new..." button, highlighted in the following image by a red circle if you are creating an APK for the first time. Otherwise, you can choose from existing.
• It will open one another dialog box
• Key store path in select save location .jks file
• Fill in all the information
• Set a valid name for the key alias
• Set 100 as validity years
• Fill Certificate Information
• Click OK
• After you click on it, select "release" from the dialog box
• Select "V1 (Jar Signature)" & "V2 (Full APK Signature)" checkboxes
• Click Finish
• It will start the process of building your APK

How to create a debug .apk file

• Click Build and select Build Bundles(s)/APK(s)
• Select "Build APK(s)" from the dialog box
• It will start the process of building your debug APK file creating

We have recently developed a site into the gatsby. We want to add Google Analytics to the website.

So, this is the way we implemented Google Analytics in the Gatsby site.

Use Gatsby Google GTag Plugin

Gatsby has a plugin gatsby-plugin-google-gtag that be used to easily add Google Global Site Tag to your Gatsby site.

Install the package by running the following command:

npm i gatsby-plugin-google-gtag --save

Configuration

Once the installation is complete, you can now add this plugin to your gatsby-config.js:

Configure trackingIds and other options. Add this into the plugins array. Like,

module.exports = {
  // ...
  plugins: [
    {
      resolve: `gatsby-plugin-google-gtag`,
      options: {
              // You can add multiple tracking ids and a pageview event will be fired for all of them.
              trackingIds: [
                "GA-TRACKING_ID", // Google Analytics / GA
                "AW-CONVERSION_ID", // Google Ads / Adwords / AW
                "DC-FLOODIGHT_ID", // Marketing Platform advertising products (Display & Video 360, Search Ads 360, and Campaign Manager)
              ],
              // This object gets passed directly to the gtag config command
              // This config will be shared across all trackingIds
              gtagConfig: {
                optimize_id: "OPT_CONTAINER_ID",
                anonymize_ip: true,
                cookie_expires: 0,
              },
              // This object is used for configuration specific to this plugin
              pluginConfig: {
                // Puts tracking script in the head instead of the body
                head: false,
                // Setting this parameter is also optional
                respectDNT: true,
                // Avoids sending pageview hits from custom paths
                exclude: ["/preview/**", "/do-not-track/me/too/"],
              },
      },
    },
  ],
}

This plugin automatically sends a “pageview” event to all products given as “trackingIds'' on every Gatsby's route change.

If you want to call a custom event you have access to window.gtag where you can call an event for all products.

Check out this code.

typeof window !== "undefined" && window.gtag("event", "click", { ...data })

NOTE: This plugin only works in production mode! To test your Global Site Tag is installed and

You need to run the following command for firing events correctly.

gatsby build && gatsby serve

If you need to exclude any path from the tracking system, you can add one or more to this optional array.