Multiple logo file formats
Digital logo applications such as websites and anything seen on the screen use the RGB color spectrum. This color spectrum is more varied than standard printed material so digitally used logo files are designed a little differently. They usually do not require high-resolution art and are not limited to one color.
The printed logo application like printed brochures, business cards, T-shirts, decals, folders, and ink on paper is 99% of the time prepared with CMYK and Pantone color spectrum. This spectrum is handled differently than a digital application and requires high resolution so that it looks crisp when printed on paper.
Logo File Formats
Logo file formats can come in many shapes and sizes. The format is driven by how it will be used, now and in the future, as well as what the logo looks like. When your logo designer provides the digital file formats to you, place them somewhere secure so you do not misplace them and can consistently reference the files. Below are common logo file formats that cover 99% of all logo marketing applications.
Which logo file formats are most common?
It is very common to have JPG or PNG logo file formats. This is most common because of many programs such as Word and PowerPoint import/drop. When you use these file formats on the screen, it is mostly acceptable. But have you ever tried to enlarge one of these file formats and the logo starts to get blurred or pixelated? This is because these formats are pixel-based and limited in how much they can be expanded before image quality deteriorates.
Breakdown of logo file formats and their best uses
The use of JPG (or JPEG) does not require digital and print, as it is the RGB and CMYK color space. If you don't have software like Photoshop, it creates colorful spots. One way to determine which large size JPG logo file can be used is to drag and drop the logo into your web browser window; You can use a digital app and some small print apps when viewing four or five-inch spots or more logos. JPG files are pixel-based and can be quite large. They also do not support PNG (listed below) as a demonstration background.
PNG Logo files are good for placing your logo on a photo above a photo or on a colored background in a digital app as it supports transparency. PNG logo file formats are widely supported on websites. PNG for any printed projects. Do not use files. PNG files are pixel-based and do not expand well.
We discussed the need for one of their vendors to provide or convert a digital image file as CMYK. If this conversion is not done properly, the resulting image may have muddy colors and lack vibrancy that may reflect badly on your brand.
CMYK is an acronym for Cyan, Magenta, Yellow, and Key (Black) - the ink colors used in the typical four-color printing process. RGB is an acronym for red, green, and blue light colors used in digital display screens.
CMYK is a term widely used in the graphic design business and is also known as "full-color". This printing method uses a process where each ink color is printed with a specific pattern, each subtractive color overlapping to create a spectrum. In the subtractive color spectrum, the more color you overlap, the darker the color becomes. Our eyes interpret this printed color spectrum as images and words on paper or printed surfaces
RGB color spectrum is higher than CMYK.
CMYK is for printing. RGB is for digital screens. But the thing to remember is that the RGB color spectrum is larger than CMYK, so what you see on your computer monitor is not possible by printing a four-color process. When we are designing artwork for our clients, careful attention is paid when converting artwork from RGB to CMYK. In the example above, you can see how RGB images with very bright colors can see unnecessary color shifts when converting to CMYK.
At Trillion, a combination of quality devices and expert eyes results in colors that look great in whatever environment they appear in, so your brand will always look its best. Don't let RGB fool you. If your brand has experienced a mismatch between your print and digital marketing efforts and you want to improve things.
The technical skills outlined above are necessary for graphic designers to execute the actual tasks assigned to them. But there are several transferable skills needed in order to successfully bring an idea from concept to creation.
Our analysis helped us identify five important qualities employers are seeking in graphic design candidates. Here's what we found
This one probably goes without saying, but graphic designers are tasked with identifying creative solutions to deliver a message or solve a problem. This requires an innate ability to think outside the box and bring forth innovative ideas on a regular basis.
A graphic designer should be able to step outside their own mind and view the product or service analytically and from different perspectives. That way they can help anticipate how the audience will receive it.
Graphic designers must possess strong written and oral communication skills in order to effectively work with team members and clients alike. Asking inquisitive questions helps them understand expectations so their designs will align with their client's vision.
Designers are often faced with the challenge of working on several projects with various deadlines at the same time. Being able to juggle multiple projects and meet stringent deadlines is essential to a successful design career.
Graphic design techniques and trends are constantly evolving, which means learning is never done for designers. In order to ensure their designs are meeting client objectives, they need to be willing to dig up insights about their audience and explore new strategies.
Step 1: Selection of your Subject
select any selection tool for selection but select the Quick selection tool.
select your subject and press select and mask setting
Step 2: Edit your Subject
- Open property and select onion skin and transparency 50%
- Refine edge brush tool and then refine edge
- Set contrasts 9%
- Output setting on
- Tick decontaminate colors amount 100%
- Output to a new layer with layer mask then press OK
Step 3: Crop the Upper part of the subject
Select layer mask and press ctrl + click for selection and new cut out the upper part to polygonal lasso tool. select perfectly then select layer and ctrl+j for duplicate layer
Step 4: Create an effect for Background
Create Ctrl+G for the group layer, select the last layer and create a color lookup effect.
Then 3D lut file and select moonlight.3dl. and then Create a new effect black & white Opacity set 50%
Step 5: Create Effect for Main Subject
Select the group layer and convert this layer to a Smart Object.
Then create this layer duplicate. then create a color style to the top layer in linear Dodge(Add).
Then go to the
- Filter - blur - Gaussian blur Create radius - 5 for soft edges
- Create a duplicate layer and double click on the smart filter and Create a radius of 100
- again Create a duplicate layer and double click on the smart filter and Create a radius of 2504. again Create a duplicate layer and double click on the smart filter and Create a radius of 500 then add hue/saturation adjustment layer and click on create clipping mask then click on colorize and increase the saturation to your perfect and choose a color
Step 6: Create All effects in the subject
Select the main layer mask image and create effect curves.
And click on create effect curves and click on create clipping mask and curves per requirement select layer mask and select the brush tool. and set property opacity 100%flow 30%
Create a duplicate hue/saturation effect layer and set this layer to the bottom of the main object and select this layer and open property and click ok create a clipping mask.
And select the mask and make sure the foreground color is white.
And give shade to the object and you can also adjust the opacity.
Step 7: Add the sparkle and give effect
Let's add sparkle and change the blending yo screen.
Then add a mask and convert to invert the layer and select brush tool.set foreground color is white and creates an effect in the main object after creating effect open blending mode and create a level and click on create a clipping mask and set property per requirement.
Then open blending mode and select color lookup and set 3dlutfile to crisp_warm: look and set opacity as per requirement.
Now finally ready to glow effect
Step:1 Create a new artboard
Step:2 Select Add a layer style
Step:3 Set Image In artboard
Step:4 Crop as a requirement
Step:5 Select Refine edge
Step:6 Add Drip image
Step:7 Add Brush Style
Step:8 Add Effect as per your Requirement
Step:1 Create a new artboard
Step:2 Set Image In artboard
Step:3 Select cropping portion of the image
Step:4 Select Refine edge
- Set radius 1 to 2 px
- Increase smooth 6 to 7 px from global refinements
- Set contrast 20% in global refinements
- Check to decontaminate colors in output settings and set amount 70%
- Set new layer with a layer mask in output dropdown