Tips Posts

What is software marketing?

The process of creating a market for any software leads to software marketing. Simply put, it is a way to market any software in the digital space for more sales and promotion of software.

Every startup software company uses a variety of methods and techniques to harness the marketing resources available in the digital marketplace.

Each software has its own user goals and benefits. Target customers are also defined according to the software. You cannot market software like other products. There are specific strategies that every startup software company needs to follow. Every company wants to increase its profits. Investing in product marketing increases profits.

There are some rules before you devise a market strategy

• Create your story before you appear
• Set goals before you plan to achieve
• Create an excellent website
• Keep the website SEO friendly
• Email marketing campaigns

Create your story before you appear

There is a story behind every creation and also of your software. Think about your startup and the software you want to market.

Software companies make the mistake of giving too many technical explanations in their communications before the customer understands the operation of the software and what it does.

You need to create and tell a story that explains the idea of ​​software, its functions, what it offers to its customers, and ways to differentiate businesses from competitors.

Set goals before you plan to achieve

Before formulating a marketing strategy, you need to set goals. Why? It is not possible to know success unless the goal is to be achieved.

Setting goals is one way to understand what you want from a marketing strategy. Ask yourself, what are you planning to achieve with the market strategy? Is it to increase sales or to reach more target customers or is it a brand awareness marketing strategy?

Keep the website SEO friendly

You need to try to make your website SEO-friendly. It helps with organic traffic to websites. Visitors coming through organic traffic are mostly your potential customers. Give them what they want.

Email marketing campaigns

Email marketing is one of the best marketing strategies for startups. It helps build a database of potential customers as well as convert potential customers into sales. Drip email leads to sales leads by downloading sequence content or providing trial software links. Offering something for free in an email leads to your website.

Gatsby

Gatsby is a blazing-fast website framework for React. It allows developers to build React-based websites within minutes.

Contentful CMS

Contentful is content infrastructure. Contentful lets you create, manage and distribute content to any platform. Unlike a CMS, Contentful give you total freedom to create your own content model so you can decide which content you want to manage.

Integrate Gatsby with Contentful

Install gatsby-source-contentful package

npm install gatsby-source-contentful

gatsby-config.js file

add the gatsby config file in the following code

plugins: [
    {
        resolve: `gatsby-source-contentful`,
        options: {
            spaceId: `your_space_id`,
            accessToken: `your_access_token`
        }
    }
]

Now connect your gatsby website and contentful CMS.

Here is an example of the GraphQL API query

import React from "react"
import { useStaticQuery, graphql, Link } from "gatsby"
import Layout from "../components/layout"

const Blog = () => {
  const data = useStaticQuery(
    graphql`
      query {
        allContentfulBlogPost{  //BlogPost collection name
          edges {
            node {
              title
              id
              slug
            }
          }
        }
      }
    `
  )
  return (
    <div>
      <p>
        <Link to="/">Go back to the homepage</Link>
      </p>
      <ul className="posts">
        {data.allContentfulBlogPost.edges.map(edge => {
          return (
            <li className="post" key={edge.node.id}>
              <h2>
                <Link to={`/blog/${edge.node.slug}/`}>{edge.node.title}</Link>
              </h2>

              <p className="excerpt">
                {edge.node.excerpt.childMarkdownRemark.excerpt}
              </p>
              <div className="button">
                <Link to={`/blog/${edge.node.slug}/`}>Read More</Link>
              </div>
            </li>
          )
        })}
      </ul>
    </div>
  )
}

export default Blog

Hope this helps.

Recently, I have created a new package for Laravel Community. it's called Laravel PWA. first of all what is PWA? let me explain a bit more about PWA. PWA means progressive web application. PWA provides a facility to install your web application on mobile and desktop. you don't need to write lots of line code in native platform-specific code.

You can create a PWA site in a few minutes using Laravel PWA.

You can watch the video tutorial as well to install this package.

Step 1:

Install the package by the following command,

composer require ladumor/laravel-pwa

Step 2:

Add Service Provide into app.php config file in provider section. You can skip this step if you installed it in Laravel 6 and more.

Ladumor\LaravelPwa\PWAServiceProvider::class,

Step 3:

Add Facade to app.php config file in aliases section. You can skip this step if you installed it in Laravel 6 and more.

'LaravelPwa' => \Ladumor\LaravelPwa\LaravelPwa::class,

Step 4:

I think installation is done and no need to publish all the assets using the following command,

php artisan laravel-pwa:publish

Step 5:

This step is very important. you published all the assets in the previous step. now, you need to link all the assets in your main blade file. for ex app.blade.php

Add the following code in the root blade file in the header section.

<!-- PWA  -->
<meta name="theme-color" content="#6777ef"/>
<link rel="apple-touch-icon" href="{{ asset('logo.PNG') }}">
<link rel="manifest" href="{{ asset('/manifest.json') }}">

Add following code in root blade file before close the body,

<script src="{{ asset('/sw.js') }}"></script>
<script>
    if (!navigator.serviceWorker.controller) {
        navigator.serviceWorker.register("/sw.js").then(function (reg) {
            console.log("Service worker has been registered for scope: " + reg.scope);
        });
    }
</script>

You should watch this tutorial if you want to set it up manually instead of using this package.

This is only part of what’s new, as there are over 100 features that serve app developers to further the entire Android experience. On Google's developer website, you can read about it all.

Media controls

While playing music, you can usually see a notification with music controls if you swipe down the notification drawer. However, now in Android 11, these controls are integrated into the Quick Settings menu. So, if you swipe to the top of the screen and with your Bluetooth and Wi-Fi tiles, you can see the music controls.

You can also choose which device will play music, which is accessible if you have Bluetooth earbuds or speakers connected. Drag the menu further down to see other options, such as the ability to select a song without opening the Music app.

Conversations and Bubbles

Google is finally unveiling its official implementation of the conversation bubbles. If you use Facebook Messenger on Android, you will already be familiar with this feature. This feature enables the conversation to stay in floating bubbles that can be moved around the screen and retrieved from within any application.

Google's own documentation says the section will be on "many phones," not all of them, so some manufacturers may choose to display it differently. In any case, apps will need to be updated to tell Android which notifications are conversations.

Screen recorder

Android finally has in-built screen recording. Screen recording in Android 11 is as easy as adding a quick setting tile and clicking it. Before you start recording, you can choose whether you need to record audio from your microphone or you can choose to show touch on the screen.

The new screen recorder can be accessed by tapping the 'Screen Record' tile in Quick Settings - if you don't see it on your device, press the Edit button in Quick Settings and drag the tile from the hidden options. Once you have it, just tap it to start recording.

Power button menu

Android 11 comes with a new power menu that enables you to quickly access all connected smart devices.

To reach the new menu just long-press the power button and control all connected devices like smart locks and thermostats with one click, without the need to open a lot of applications. This latest addition lets us feel like Google has finally brought smartphones to the smart home.

Notification history

Have you ever wondered which apps send the most push alerts to your phone? Did you accidentally clear the notification and aren't sure if you missed something important? If so, you'll love the new Android 11 Notification History page.

Do you ever refresh an instruction before you get a chance to read it? Right now, you don’t have to think that it was something important. Android 11 has launched Notification History which can be accessed by navigating to Settings> Apps & Notifications> Notifications> Notification History.

Improved 5G Support

Android 11 includes enhanced developer support to help you reap the benefits of faster speeds and 5G networks. You can understand that when a user connects to a 5G network, they get an estimate of the connection bandwidth and check if the connection is metered.

On-page are SEO types are used for ranking your webpage in google at no.1 position to get more traffic. That can take time but it's processed for a one-time setup than organically site rank in google and you get high-quality results.

Here you can get the ultimate guide about on-page SEO and you can apply this process to get results as you expect.

Factors for On-Page SEO

There are some factors that affect while process of on-page SEO.

So, let's get started,

1. Title

The title is the most important factor for the rank website in google. A page title should be attractive for the user if the user doesn't interest in your title then the user never read your blog post.

The title length should be 50 - 60 characters. Google can cut down longer versions of the title and your title doesn't see in google as you expect.

Here is the list for titles:

• Use a keyword in the title
• A Longer version of the keyword used in the title
• CTA - call to action word use
• Don't use stop words
• Use your brand name in the title

2. Metatags

Metatags are also the most important factor for ranking. Metatags consist of a meta title, meta description, meta keyword, etc.

The length of the meta description should be generally 155 to 160 characters.

Metatags represent your whole blog in short. It should be attractive for user expectations.

Google can change your meta description and meta title user's query related but write meta description is required. And it should be relevant to your blog post.

3. SSL Certificate

Users can trust an only secure site if your site has no SSL certificate then it shows not secure so, user cannot trust on this site and don't provide information to this site.

Your site not should be HTTP but should be HTTPS using this gets user trust belongs to your site easily.

Example:

http://infyom.com/ - without an SSL certificate

https://infyom.com/ - with SSL certificate

4. Responsive Website

The website should be mobile-friendliness if not then google can not index a particular webpage or site.

5. Navigation

Navigation of your website is should be easy for users so users can spend more time on your site.

Users can easily go from one page to another page using simple navigation.

You can use a breadcrumbs snippet for easy navigation.

6. Page Loading Speed

Core web vitals plays an important role in page loading speed. Low page loading speed means users can more time spent on a website.

Key factors:

• Images compression
• Compress javascript and CSS files
• Cashed javascript and CSS files
• Light theme

7. Text Visibility

Another important factor is text visibility. Text on your site should be visible to the user. Not used word to white text in the white background is not visible for the user.

8. CTA - Call to Action

Use call-to-action words in your content for getting to user interaction with your content.

Ex. Buy Now, 2 Days left only, Create an account, Free e-book, Explore, Join now, Discover, etc. all are call-to-action words that use in your content to increase user interaction with your content.

9. Img alt text

Always use alt text for every image that is in content. Alt text should be relevant to your image.

Don't use repeat alt text in the same content.

10. Internal Linking

Your site pages should be interlinking with each other for easy navigation. Google can easily understand your site structure if you use interlinking of all pages with each other.

Google can easily crawl them and indexed them in SERP. Using this users can spend more time on your website and you can get a rank in google.

11. External linking

You can do link to high domain authority web pages on your page. This is also a ranking factor in on-page SEO.

Not limit to external linking to your web pages.

12. URL Structure

Use an easy URL structure for your web pages. Don't use a long-form of URL structure.

Conclusion:

All factors are important in on-page SEO points of view so, follow these steps to get a higher ranking in google.

Introduction

Effective communication is a tool for achieving your business goals and the essence of your business. Are you ever unsure about what a customer really wants? Have you ever forgotten what you or a client promised because you did not keep a good record of your interactions? If so, your communication with customers can be improved. Here are some tips to improve communication, both in writing and orally, especially with potential and current customers.

Respond quickly

To provide us with great customer service, we need to try to return email and phone calls within an hour, if possible. Doing so confirms your professionalism and tells the client that it is easier to work with you. It shows that you care about the collar business.

Remember to ask the client for feedback

You can ask them this time if you can help with future projects. Or, just say you're looking forward to working with them again.

Be very specific about the documentation of the project terms

Ask if you don't know, and document everything in writing. For example, set up an appointment to communicate with customers so you can be more prepared when they call. I sometimes screen incoming calls, let them go to voicemail, and then call back as soon as I'm ready to say what I want to say. If you are following up with a client, ask if you can call back at a specific time, or offer an alternate time to talk.

Verify by recording everything in writing

Even if you agree to something over the phone, always send an email with details that the client can verify. Ask, don't assume. If your invoice is not paid, or if you are unsure, just ask.

Listen

Both face-to-face and written communication are important. While you can personalize your emails to coworkers and/or employees, a quick "I hope you all had a good weekend" email at the beginning of the message can make the individual and the recipient more appreciative.

Respect

You will be more open to communicating with people who show respect for you and their ideas. Using the person's name, making eye contact, and actively listening when a person speaks will compliment the person. On the phone, focused on avoiding interruptions and investing in conversations.

Generally, we are using a Swagger in Laravel. it will take time if we set up swagger manually. so, In this article, I going to show you very easy steps for setup in Laravel.

You can watch the following video tutorial as well.

Steps 1:

You should download these assets from here. unzip the folder and go to the public directory. you can found the swagger directory in the side public folder. let open the swagger directory and you can see the following files.

• jquery-2.1.4.min.js
• style.css
• swagger-bundle.js
• swagger.yaml

If are you still confuse then visit this link for files.

now, Copy the swagger directory and put it in your laravel application on the same path.

Steps 2:

We need to load swagger with proper swagger UI. so, let navigate to resources/views on the downloaded source code project.

You can see the swagger directory inside the views directory. copy the swagger directory to your laravel application on the same path. I don't think you need to do anything in this view file. let's go to the next step.

Steps 3:

You need to update this swagger.yaml file. you should update the following details first. and then add APIs documentation in this file. Api document example given here. you can refer it.

info:
  description: LPT APis
  version: 1.0.0
  title: LPT Frontend API's
basePath: /api/

Steps 4:

In this step, you need to create a route for loading swagger docs. so, let's open the web.php file add the following few lines of code.

Route::get('/docs', function () {
    return view('swagger.index');
});

Now, run a command php artisan serve and open http://127.0.0.1:8000/docs or open a virtualHostDomain/docs if you have one.

You should watch this tutorial as well if you using InfyOm Generator

An easy way I'm going to show you how to increase product sales on the website. Also, you can apply this method and increase your products sales without any problems.

5 Ways to Increase your products sales on the website. Read whole blog content so, you can idea how to increase product sales in a short time.

Let's get started with this reliable technique to increase product sales on the website.

1. First, Know your Buyer's Persona

To reach your ideal customer first know who they are and should they are related to your product or not

Who are your buyers?

first, know who is your customer is and should they are matched with your custom criteria so, you can easily convince them to buy your products.

How to Convince them?

If your customer is relevant to your product niche so, you can easily convince them to buy your products and you can increase product sales.

2. Create Attractive Landing Page

The second step is to create an attractive landing page to attract customers to your website.

Create a simple landing page and describe more about your products so customers know what are the features of your product and how to use them.

Attract more customers to your landing page by adding video and Increase your sales on the website.

3. Add Testimonials & Case Studies of Product

The best way to convince your customer about your product is to add testimonials & case studies. Customers easily attract to this technique and trust your products.

Testimonial is a showing off your products rating and customer review. Good ratings and reviews easily built trust. Using this technique you can increase product sales.

4. Create Urgency

Everyone knows about Amazon. Amazon also creates an urgency to attract customers and sell more products. Urgency like, Hurry Up, Buy now, Sell end in 2 days, 24 hours left it's all are types of urgency.

So people can think about a product that sales are ends in 2days and they can buy before the end of the sale.

5. Give Offer - Money Back Guarantee

One of the most powerful reasons is customers not buying products is the risk factor of money back.

You can give an offer like this If you are not satisfied with our products then we will return your money 100%. If customers see this type of offer so they can think about buying your products. This is an easy way to increase product sales using this technique

Conclusion:

Using this technique you can easily increase your product sales on the website. All techniques are important and reliable.