Tips Posts

How to Generate Sales Leads

Many successful small business owners are constantly looking to expand their customer base and grow their businesses. However, business growth can be a difficult and long-term process. One of the key elements of growing a business is constant access to a steady stream of sales leads. A lead is a person or business if you have a company that sells to other businesses that are interested in the products or services you sell.

Here are some tips for building a system that will help you identify sales leads in your small business, and - with the right focus and effort - turn them into customers.

1. Increase your engagement with your customers

Relationships are all about sales and talking to the people who reach out to you to do so. For example, when people reach you with questions about your product or company, instead of just mentioning them on your blog, you can ask them if they mind having a quick chat with you.

2. Constantly refresh your email lists

It is impossible to generate leads from an old email list that contains incorrect information or does not match the parameters of your target person. If you haven't cleaned up your email list for a while, you may still be cold-emailed people who are already your customers.

3. Use chatbots on your website

Customers want to do business with companies that respond promptly to questions. Although companies respond within 12 hours on average, research shows that consumers expect responses within 1 hour. You might think, "Well, but they know we're not working right now," or, "They'll surely understand that we're in another realm of time." While customers can understand and understand later, there are thousands of businesses offering services just like yours, so you don't want to take that opportunity.

4. Join and participate in social media groups

LinkedIn and Facebook are great places to connect with other professionals, share your skills, and find leads. Once you join a group, don't start by pitching members as this can cause people to separate. Instead, do the following to establish a relationship:

  • Start a conversation
  • Engage in other people's conversations
  • People appreciated their content and the events they were planning to organize

Once the group members recognize you, you can use the platform to generate interest in your products.

5. Use SEO to increase website traffic

High ranking your website in search results will increase your website traffic. To get a better rank, you must do search engine optimization on your website. Some of the basics of SEO include:

  • Keyword optimization on both landing pages and blog content
  • Constantly great content post
  • Link building

Again, it is important to point out that SEO and content creation can be technical and time-consuming.

6. Create a sales funnel

Once you know who you are targeting and decide how to reach them, you need to have a plan to collect contact information. The first part of the process involves funneling all prospects into a standard form or landing page that encourages them to share their contact information, usually in exchange for a free gift, coupon, sample, or any other value-added incentive.

7. Use an email newsletter to build relationships

Now that you’re in touch with prospects, it’s time to cultivate those relationships so you can take them from the lead stage through sales (and ultimately repeat sales). One of the best ways to keep in touch with your prospects is through an email newsletter.

January 05, 20213 minutesAnkit KalathiyaAnkit Kalathiya
How to add Shadow and Text on ImageView in Android

Basically, it works like a stack where each view is stacked on top of the other.

Create a drawable file for shadow view and assign the name image_shadow and add the below code in this file.

<?xml version="1.0" encoding="utf-8"?>
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <corners android:radius="10dp" />
    <gradient
    android:angle="270"
    android:centerX="300%"
    android:endColor="#99000000"
    android:startColor="#00000000"
    android:type="linear" />
    <size
    android:width="270dp"
    android:height="60dp" />
    <stroke
    android:width="1dp"
    android:color="#878787" />
</shape>

Now, open the XML file and add the below code into it, and set this drawable file as view background.

<androidx.appcompat.widget.LinearLayoutCompat
xmlns:android="http://schemas.android.com/apk/res/android"
xmlns:tools="http://schemas.android.com/tools"
android:layout_width="match_parent"
android:layout_height="match_parent"
xmlns:app="http://schemas.android.com/apk/res-auto"
tools:context=".MainActivity">
<androidx.constraintlayout.widget.ConstraintLayout
    android:layout_width="match_parent"
    android:layout_height="match_parent">
    <androidx.appcompat.widget.AppCompatImageView
        android:id="@+id/imageView"
        android:layout_width="250dp"
        android:layout_height="250dp"
        android:scaleType="centerCrop"
        android:src="@drawable/shopping_image"
        app:layout_constraintTop_toTopOf="parent"
        app:layout_constraintEnd_toEndOf="parent"
        app:layout_constraintStart_toStartOf="parent"
        app:layout_constraintBottom_toBottomOf="parent"/>
    <View android:id="@+id/view"
        android:layout_width="250dp"
        android:layout_height="250dp"
        android:background="@drawable/image_shadow"
        app:layout_constraintTop_toTopOf="parent"
        app:layout_constraintEnd_toEndOf="parent"
        app:layout_constraintStart_toStartOf="parent"
        app:layout_constraintBottom_toBottomOf="parent"/>
    <androidx.appcompat.widget.AppCompatTextView
        android:layout_width="wrap_content"
        android:layout_height="wrap_content"
        android:layout_margin="10dp"
        android:textColor="@android:color/white"
        android:text="Write your text here"
        android:textSize="25sp"
        app:layout_constraintStart_toStartOf="parent"
        app:layout_constraintEnd_toEndOf="parent"
        app:layout_constraintBottom_toBottomOf="@+id/view"/>
</androidx.constraintlayout.widget.ConstraintLayout>
</androidx.appcompat.widget.LinearLayoutCompat>

That's it. You should be ready to go.

December 31, 20201 minuteVivek BeladiyaVivek Beladiya
How to increase 10 X sales

Simply put, the rule of 10 X is taking any target you set for your company or sales team, and multiplying it by 10.

So if the goal is to increase revenue by 5% using the 10X rule, you will increase that goal to 50%.

What the 10X rule does is force you and your sales team to think in terms of LEVERAGE. Because all of a sudden, instead of focusing on the “real” goal, the goal is achieved through the roof.

Contact customer acquisition with a solid plan. Build a foundation by developing relationships with your target audience.

Achieve customers differently as you progress toward strategic goals. Here are four lessons to guide your team:

1. Create an engagement

It is highly unlikely that a first time visitor will stumble upon your website and automatically purchase your products. Potential customers should be fully engaged with your brand before making a purchase.

2. Be present on social media

If you are not present on social media, you are lost in a huge market that your competitors are already taking advantage of.

Having a social media presence should also not be expensive. Creating a business account on Facebook, Twitter, Instagram, and LinkedIn is free. Just join discussions and groups related to your industry. Provide helpful answers to questions and insights on various posts to make yourself known.

3. Keep your sales simple

Everyone is on sale, even if your job or business has no impact, Cardo told those in attendance. And many entrepreneurs and professionals overreact to it.

Sales is a game of touch. It’s about finding someone who can buy, who has the power to make decisions, and who is interested. Then you contact them with offer fur, talk price, and ask. It's not always easy, though it's really easy. The most successful salespeople focus on simplifying their sales process.

4. Put your problem customers

We have it all - the customers that we meet today or in the future take up more of our time for business.

5. All your customers are committed to staying in touch after purchasing from you

Keep an eye out for ways you can sell them extra items. Don’t keep your customers engaged to monopolize your time, but you can help them gain an understanding of strategy opportunities.

6. Host an event

Hosting an event is a great way to do this because it gives potential customers the opportunity to meet your brand on a more personal level. Depending on your product or service, you can either host a personal event where customers can meet you or host an online webinar where it still feels personal - just like you are in front of your audience.

December 26, 20202 minutesAnkit KalathiyaAnkit Kalathiya
Which Logo File Format to Use Part-1

Multiple logo file formats

Digital logo applications such as websites and anything seen on the screen use the RGB color spectrum. This color spectrum is more varied than standard printed material so digitally used logo files are designed a little differently. They usually do not require high-resolution art and are not limited to one color.

The printed logo application like printed brochures, business cards, T-shirts, decals, folders, and ink on paper is 99% of the time prepared with CMYK and Pantone color spectrum. This spectrum is handled differently than a digital application and requires high resolution so that it looks crisp when printed on paper.

Logo File Formats

Logo file formats can come in many shapes and sizes. The format is driven by how it will be used, now and in the future, as well as what the logo looks like. When your logo designer provides the digital file formats to you, place them somewhere secure so you do not misplace them and can consistently reference the files. Below are common logo file formats that cover 99% of all logo marketing applications.

  • JPG
  • PNG
  • GIF
  • EPS
  • AI
  • PDF
  • SVG

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Which logo file formats are most common?

It is very common to have JPG or PNG logo file formats. This is most common because of many programs such as Word and PowerPoint import/drop. When you use these file formats on the screen, it is mostly acceptable. But have you ever tried to enlarge one of these file formats and the logo starts to get blurred or pixelated? This is because these formats are pixel-based and limited in how much they can be expanded before image quality deteriorates.

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Breakdown of logo file formats and their best uses

The use of JPG (or JPEG) does not require digital and print, as it is the RGB and CMYK color space. If you don't have software like Photoshop, it creates colorful spots. One way to determine which large size JPG logo file can be used is to drag and drop the logo into your web browser window; You can use a digital app and some small print apps when viewing four or five-inch spots or more logos. JPG files are pixel-based and can be quite large. They also do not support PNG (listed below) as a demonstration background.

PNG Logo files are good for placing your logo on a photo above a photo or on a colored background in a digital app as it supports transparency. PNG logo file formats are widely supported on websites. PNG for any printed projects. Do not use files. PNG files are pixel-based and do not expand well.

November 24, 20202 minutesKishan SavaliyaKishan Savaliya
How can I run my app on my phone without USB connection with my pc

We will learn to run the app without connecting a USB cable in this blog. The main purpose of this blog is to let users run apps without any restriction. Sometimes if the cable is connected with the device and if the device cable gets disturbed then the app does not run properly.

Let's see how we can run the app without cable.

Step 1: Click File Menu => Settings

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Step 2: Click Plugins

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Step 3: Install ADB Wi-Fi Plugin

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Notes:

  • In the third image, I already installed the plugin in my android studio. But in your case, you may need to install it.
  • Then your android studio restarts.

After the restart, your android studio will show the "ADB Wifi" option showing as per the following image

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Click ADB Wifi and the below screen will be displayed.

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  • Click to connect
  • Make sure your device and pc are connected to the same wifi. Otherwise, it will not get connected.
  • You will need to connect one time when the android studio is opened for the first time.
November 21, 20201 minutePankaj ValaniPankaj Valani
How to load dynamic blog in Gatsby Site

We have recently developed a site into the gatsby.

We have a blog site and hosted it on a different domain but now we want to move to one place at our main site. now, we have challenges for displaying dynamic blogs on the gatsby site.

Finally, I found that gatsby provides support to render dynamic blogs as static pages. when build is created that time fetches the blogs from the server and creates a static page for all the blogs.

Gatsby is a very good platform and manages such a kind of thing easily.

So, I will show you how to create static pages from the API response into the Gatsby site.

Here are the steps you need to follow correctly.

Steps 1

Create a one blog file where you want to load a blog in your design.

For an ex. I created a file blog/index.js inside the component directory and the code looks like this,

Steps 2

Open a file gatsby-node.js

Declare the const for the API URL at the beginning of the file.

const blogURL = 'http://blog-api.com/api/posts';

We need to create an instance of the node-fetch for fetching data from the API server.

const fetch = require(`node-fetch`);

Import the path for resolving the page while creating a static page.

const path = require('path');

See the example how to create a static page from APIs. code look's like,

exports.createPages = (async ({graphql, actions}) => {
    const blogs = await fetch(blogURL);
    blogs.data.forEach((blog) => {
        createPage({
            path: 'blog/' + blog.slug,
            component: path.resolve(`./src/components/blog/index.js`),
            context: {
                // Data passed to context is available
                // in page queries as GraphQL variables.
                slug: blog.slug,
                blog: blog,
            },
        })
    })

Now we are done, and you can access the blog page via slug.

November 12, 20202 minutesShailesh LadumorShailesh Ladumor
How to increase profit in our business - 2
In the previous article, we learned 6 areas or tips on How to increase profits in our business - part 1.

In this article, we will learn more about how to increase profit in our business. Maximizing Profit depends on the strategies that business owners take. There are only two ways to do this:
1. Increase Prices
2. Reduce Cost.

You simply cannot say that you are going to increase the profit of your business without a specific strategy. All you can do to increase profit is to improve the variables that ultimately determine your Profitability. Let's see 7 more points to increase profit.

7. Know your sales Channel




To stimulate your sales channel, you need to generate excitement and a reason to buy. This can be done by introducing vibrant, brightly colored sales that include all your products and services and by expressing a sense of urgency, encouraging sales partners, and adding subscription sales.

8. Find a new Customer




Follow up after meetings. Contact the people you meet to see if they are likely. If they say they no longer need your services, ask them when it's a good time to call, or if they have business associates who can use what you sell now.

9. Remove unprofitable service and product




If you have more than one product or service, any analysis will determine if one is more profitable than the other. If you have a lot of products in your offering, you can trust that some of them will not make money. The trick is to find out what they are and then put in motion plans to eliminate them. The basic tool for doing this is an orderly list that ranks all your products and services showing total revenue and all direct costs and total profits.

10. Reduce labor costs with part-time workers




Employment is lower than full-time workers than part-time workers. Take advantage of this luxury by hiring multiple part-time workers. Warn that if these people are presented to your company with a full-time opportunity they will leave them first.

11. Develop a CEO monthly letter to employees to create teamwork and communication




You'll want to have monthly conversations with your team, letting them know about any updates, highlighting individual performances, and reminding them of goals for the quarter and year. This will help build team morale and focus on expectations.

12. Invest in your people




Your team will only be able to make exceptional work progress and be competent when you invest in their improvement. Invest in their continuing education and also provide the best resources to do their job effectively.

13. Send personal notes of congratulations or thank employees at their home




When you send complimentary notes to employees ’homes, it shows that you think of them as a person rather than just a worker. This helps increase employee loyalty to your company.

That's it. If you want to run a profitable business, take these tips and apply them to your business. It will help your business perform better, keep growing, and increase profits.
October 09, 20202 minutesAnkit KalathiyaAnkit Kalathiya
Balanced Scorecard : Strategic Management System-1

Development:

The Balanced Scorecard (BSC) was originally developed by Robert Kaplan of Harvard University and Dr. David Northon as a framework for measuring organizational performance using the more " BALANCED " set of performance measures.

Traditionally companies used only short-term financial performance as a measure of success but now non-financial strategic measures are also added in order to focus on long-term success.

The BSC system evolved over the years and is now considered a fully integrated "Strategic Management System".

What is a Balanced Scorecard (BSC)?

  • A Balanced Scorecard is a performance metric used to identify, improve, and control a business's various internal processes and resulting outcomes.
  • Balance Scorecard is a framework to implement and manage strategies.
  • The Balanced scorecard is derived from the idea of looking at strategic measures to get a more balanced view of performance. The concept of a Balanced Scorecard evolved beyond the simple use of perspectives, every business can implement it according to the requirements and therefore it is a holistic system for managing strategy.

Why do we need to implement it?

  • The key benefit of using a BSC framework is that it gives way to the organization to "Connect the Dots" between various components of strategic planning and management and it means there will be a visible connection between Projects and Programs that people are working on it.
  • BSC framework also helps management to meet pre-decided targets.

Perspectives of Balanced Scorecard:

Indeed a balanced scorecard plays a significant role to aid management to keep updated internal processes and the external Business world as well.

The framework Balanced Scorecard is divided into four areas (perspectives) that are critical to business success as given below.

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  1. Financial
  2. Internal process
  3. Learning and Growth
  4. Customer

The BSC suggests that we view the Organization from four Perspectives to develop Objectives, Measures, Targets, and Initiatives (relative to each of these points of view).

To know more details about all four perspectives, read my upcoming weekly Blogs.

December 06, 20202 minutesMariyam BematMariyam Bemat