Learnings Posts

On-page are SEO types are used for ranking your webpage in google at no.1 position to get more traffic. That can take time but it's processed for a one-time setup than organically site rank in google and you get high-quality results.

Here you can get the ultimate guide about on-page SEO and you can apply this process to get results as you expect.

Factors for On-Page SEO

There are some factors that affect while process of on-page SEO.

So, let's get started,

1. Title

The title is the most important factor for the rank website in google. A page title should be attractive for the user if the user doesn't interest in your title then the user never read your blog post.

The title length should be 50 - 60 characters. Google can cut down longer versions of the title and your title doesn't see in google as you expect.

Here is the list for titles:

• Use a keyword in the title
• A Longer version of the keyword used in the title
• CTA - call to action word use
• Don't use stop words
• Use your brand name in the title

2. Metatags

Metatags are also the most important factor for ranking. Metatags consist of a meta title, meta description, meta keyword, etc.

The length of the meta description should be generally 155 to 160 characters.

Metatags represent your whole blog in short. It should be attractive for user expectations.

Google can change your meta description and meta title user's query related but write meta description is required. And it should be relevant to your blog post.

3. SSL Certificate

Users can trust an only secure site if your site has no SSL certificate then it shows not secure so, user cannot trust on this site and don't provide information to this site.

Your site not should be HTTP but should be HTTPS using this gets user trust belongs to your site easily.

Example:

http://infyom.com/ - without an SSL certificate

https://infyom.com/ - with SSL certificate

4. Responsive Website

The website should be mobile-friendliness if not then google can not index a particular webpage or site.

5. Navigation

Navigation of your website is should be easy for users so users can spend more time on your site.

Users can easily go from one page to another page using simple navigation.

You can use a breadcrumbs snippet for easy navigation.

6. Page Loading Speed

Core web vitals plays an important role in page loading speed. Low page loading speed means users can more time spent on a website.

Key factors:

• Images compression
• Compress javascript and CSS files
• Cashed javascript and CSS files
• Light theme

7. Text Visibility

Another important factor is text visibility. Text on your site should be visible to the user. Not used word to white text in the white background is not visible for the user.

8. CTA - Call to Action

Use call-to-action words in your content for getting to user interaction with your content.

Ex. Buy Now, 2 Days left only, Create an account, Free e-book, Explore, Join now, Discover, etc. all are call-to-action words that use in your content to increase user interaction with your content.

9. Img alt text

Always use alt text for every image that is in content. Alt text should be relevant to your image.

Don't use repeat alt text in the same content.

10. Internal Linking

Your site pages should be interlinking with each other for easy navigation. Google can easily understand your site structure if you use interlinking of all pages with each other.

Google can easily crawl them and indexed them in SERP. Using this users can spend more time on your website and you can get a rank in google.

11. External linking

You can do link to high domain authority web pages on your page. This is also a ranking factor in on-page SEO.

Not limit to external linking to your web pages.

12. URL Structure

Use an easy URL structure for your web pages. Don't use a long-form of URL structure.

Conclusion:

All factors are important in on-page SEO points of view so, follow these steps to get a higher ranking in google.

Generally, we are using a Swagger in Laravel. it will take time if we set up swagger manually. so, In this article, I going to show you very easy steps for setup in Laravel.

You can watch the following video tutorial as well.

Steps 1:

You should download these assets from here. unzip the folder and go to the public directory. you can found the swagger directory in the side public folder. let open the swagger directory and you can see the following files.

• jquery-2.1.4.min.js
• style.css
• swagger-bundle.js
• swagger.yaml

If are you still confuse then visit this link for files.

now, Copy the swagger directory and put it in your laravel application on the same path.

Steps 2:

We need to load swagger with proper swagger UI. so, let navigate to resources/views on the downloaded source code project.

You can see the swagger directory inside the views directory. copy the swagger directory to your laravel application on the same path. I don't think you need to do anything in this view file. let's go to the next step.

Steps 3:

You need to update this swagger.yaml file. you should update the following details first. and then add APIs documentation in this file. Api document example given here. you can refer it.

info:
  description: LPT APis
  version: 1.0.0
  title: LPT Frontend API's
basePath: /api/

Steps 4:

In this step, you need to create a route for loading swagger docs. so, let's open the web.php file add the following few lines of code.

Route::get('/docs', function () {
    return view('swagger.index');
});

Now, run a command php artisan serve and open http://127.0.0.1:8000/docs or open a virtualHostDomain/docs if you have one.

You should watch this tutorial as well if you using InfyOm Generator

Gatsby

Gatsby is a blazing-fast website framework for React. It allows developers to build React-based websites within minutes.

Strapi CMS

Strapi is an open-source, Node.js based, Headless CMS that saves developers a lot of development time while giving them the freedom to use their favorite tools and frameworks.

Integrate Gatsby with Strapi

Install gatsby-source-strapi package

npm i gatsby-source-strapi

gatsby-config.js file

• add the gatsby config file in the following code

plugins: [
    {
        resolve: `gatsby-source-strapi`,
        options: {
            apiURL: "your strapi server",
            contentTypes: ["restaurant"], //add your collections name
            queryLimit: 1000,
        }
    }
]

Now connect your gatsby website and strapi CMS

• Here is an example of the GraphQL API query

import { StaticQuery, graphql } from 'gatsby';

const query = graphql`
  query {
    allStrapiRestaurant {
      edges {
        node {
          strapiId
          name
          description
        }
      }
    }
  }
`

const IndexPage = () => (
  <StaticQuery
    query={query}
    render={data => (
      <ul>
        {data.allStrapiRestaurant.edges.map(restaurant => (
          <li key={restaurant.node.strapiId}>{restaurant.node.name}</li>
        ))}
      </ul>
    )}
  />
);

export default IndexPage;

Hope this helps.

An easy way I'm going to show you how to increase product sales on the website. Also, you can apply this method and increase your products sales without any problems.

5 Ways to Increase your products sales on the website. Read whole blog content so, you can idea how to increase product sales in a short time.

Let's get started with this reliable technique to increase product sales on the website.

1. First, Know your Buyer's Persona

To reach your ideal customer first know who they are and should they are related to your product or not

Who are your buyers?

first, know who is your customer is and should they are matched with your custom criteria so, you can easily convince them to buy your products.

How to Convince them?

If your customer is relevant to your product niche so, you can easily convince them to buy your products and you can increase product sales.

2. Create Attractive Landing Page

The second step is to create an attractive landing page to attract customers to your website.

Create a simple landing page and describe more about your products so customers know what are the features of your product and how to use them.

Attract more customers to your landing page by adding video and Increase your sales on the website.

3. Add Testimonials & Case Studies of Product

The best way to convince your customer about your product is to add testimonials & case studies. Customers easily attract to this technique and trust your products.

Testimonial is a showing off your products rating and customer review. Good ratings and reviews easily built trust. Using this technique you can increase product sales.

4. Create Urgency

Everyone knows about Amazon. Amazon also creates an urgency to attract customers and sell more products. Urgency like, Hurry Up, Buy now, Sell end in 2 days, 24 hours left it's all are types of urgency.

So people can think about a product that sales are ends in 2days and they can buy before the end of the sale.

5. Give Offer - Money Back Guarantee

One of the most powerful reasons is customers not buying products is the risk factor of money back.

You can give an offer like this If you are not satisfied with our products then we will return your money 100%. If customers see this type of offer so they can think about buying your products. This is an easy way to increase product sales using this technique

Conclusion:

Using this technique you can easily increase your product sales on the website. All techniques are important and reliable.

Today I'm going to show you Types of SEO. Basically, White Hat SEO, Black Hat SEO, Gray Hat SEO are the types of SEO and all are different from each other.

All SEO people or people who want to try to rank a website on google must understand the terms Types of SEO.

So, Let's get started with this topic what are the types of SEO.

1. Types of SEO - White Hat SEO

If you want to Rank organically Website in google as long so, recommended technique is White Hat SEO.

Benefits Of White Hat SEO

• Organic and Ethical SEO Activities are used in white hat SEO.
• A white hat SEO technique is a must for the best long-lasting and sustainable rankings and results.
• For building a positive online reputation this technique is must require.

Techniques of White Hat SEO

1. Making SEO websites that is user-friendly according to the Google updates and guidelines.
2. Website loading speed technique and responsive website are must user friendly.
3. Quality evergreen informative content gives the best results.
4. Meta tags and descriptions should be keyword-rich and relevant to page content and URL.
5. Keep site structure user friendly.
6. Images and videos must be relevant to the page content.

Apply only the white hat SEO technique if you don't want your site panalized.

2. Types of SEO - Black Hat SEO

Black Hat SEO is the Worst among all types of SEO because you apply this technique/type so, google can deindex your site

Don't recommend or try this type of techniques.

Disadvantages of Black Hat SEO

• This is a completely unethical process.
• Violation of SEO guidelines and algorithms.
• Black hat SEO can provide quick and good results in short term but is not sustainable and long-lasting.
• Use of black hat SEO can do your domain black list and remove your website from search engines.
• Black hat tactics are spamming tactics.
• The website would be deindexed for a lifetime by google.

Techniques of Black Hat SEO

1. Use of paid links
2. Hidden text in the website
3. Article spinning
4. Hidden links
5. Cloaking
6. Website over optimzation
7. Content scams
8. Link manipulation
9. SERP spam
10. Crooked website

3. Types of SEO - Gray Hat SEO

Gray hat SEO is not white hat SEO or Black hat SEO but it is a combination of white hat SEO & black hat SEO.

In gray hat SEO white hat SEO technique used around 80% to 90% and the Black hat SEO technique used 10% to 20%.

Most people used this technique because in this technique most used white hat SEO.

Sometimes Google can capture black hat SEO techniques in Gray hat SEO that so would be deindexed your site permanently by google.

Conclusion:

In this topic What are the different types of SEO Techniques. White hat SEO techniques are the best for your site which I can recommend and all SEO people also used this technique. So it would be best for all.

p>In this article, I show you an easy way to set up browser push notifications. fist of all, you have a question what is push notification? let me explain a bit more. Push notification is the fastest way to get up and running with Javascript desktop notifications. Push notifications are messages that can be sent directly to a user's Desktop via browser.

You can watch the following tutorial and you can continue reading this article.

Follow the Steps given here for setup push notification.

Step 1: You can quickly install Push via npm

npm install push.js --save

Step 2: Update webpack.mix.js

Add following code into webpack.mix.js for copy and publish assets like js in the public directory. you can see the example here

mix.copy('node_modules/push.js/bin/push.min.js',
    'public/assets/js/push.min.js');

I hope you know how to use laravel mix. you can watch this video tutorial if you want to know more about the laravel mix.

fire, npm run dev command and publish js.

Step 3: Add assets in blade file

Add script before closing body tag.

<script src="{{ asset('assets/js/push.min.js') }}"></script>

Step 4: Add this code where you want to show a push

// add logo in public dir and use it here
const iconPath = '{{ asset('logo.PNG') }}
 Push.create("Hello Shailesh!",{
       body: "Welcome to the Dashboard.",
       timeout: 5000,
       icon: iconPath
});

In this blog, we will learn how to use clip-path and also cover inset(), polygon(), circle(), and ellipse() method .

What is CSS Clip-path?

Clip-path is a CSS property that creates a clipping field that sets which part of a component should be shown and which other parts are hidden. The inside of the clipped area is shown, while the outside is hidden.

CSS Property clip-path creates shapes by clipping an element. It clips some regions of an element to create new shapes. The most used method for clip-path is polygon(), circle(), and ellipse().

CSS clip-path() accepted values

These shapes can be created using basic shape functions. The basic shape functions are listed below:-

• inset()
• polygon()
• circle()
• ellipse()

inset()

The inset () function allows you to clip a component from around the coordinate system. The result is a visible rectangle. you can assign values to the margin or padding and border-radius property. but two values are limited in rounded corners. The first value is assigned to the top left corner and the bottom right corner and the second value is assigned to the top right corner and the bottom left corner.

polygon()

To design or clip the rectangular parts of the viewport, we use the polygon () method. Polygon is the most commonly used method in clip-path. We can construct any shape using the polygon method.

Example

circle()

The below image is created by using the clip-path method circle(50% at 50% 50%). In the circle(val1 at var2 var3), val1 is the size of the radius of the circle, and val2 and val3 are the positions of the center. val2 represents the position of the center from the left of the viewport, val2 represents the position of the center from the top of the viewport.

ellipse()

Below image is created using clip-path method ellipse(25% 40% at 50% 50%). An ellipse(val1 val2 at val3 val4) val1 and val2 are the horizontal and vertical distance from the center. val3 and val4 is the position of center.

Resources

I recommend you visit this link to play with the clip-path CSS property. You will see different types of shapes from this link. It's an imaginative place. You can customize your shape.

Email marketing is an effective way to increase your sales. Email marketing is an easy way to sell your product without any charge with a high ROI.

People said the email marketing technique is not useful to sales. but it’s not real today in 2021 almost all people use email. So we can easily reach out to them and increase sales using email marketing.

First, know the term What is email marketing?

• Email marketing is an effective digital marketing strategy to send emails to customers related to product sales and increase sales using email marketing.

The importance of email marketing for increase sales

Email marketing is the two-way communication channel

• Email marketing is the two-way communication channel where people send a reply back to your mail easily so communication is faster and you can easily sell your product and increase sales using email marketing.

Your own email list

• In some social media, sometimes your account is banned with large community fans but email marketing is the only way to create your own email list so no one can ban you or nobody can take your leads away from you.

Email use for better conversion

• Email marketing has a huge ROI(Return of Investment) of 4400%. No one social media has a huge ROI like email marketing. Do you think you can increase your sales using email marketing?

• Every person wants to increase sales using email marketing with high profit.

4 Ways to do email marketing and increase your sales

Built an email list

• Build an email list of subscribers who are interested in what you are offering. The best way to create an email marketing list is to create a personal audience and send mail to them.

• First, think of an email list. All the people are your customers and some of them are from different niches. They don’t like to receive from unrelated or different topics for a niche.

• So, build an email list of those who are interested in your product.

Maximize your email list

• You know more people coming out to your website, offer the customer free templates, checklists, eBooks, etc.

• The most ideal approach to create drives that are really inspired by your item is by offering a lead magnet that tackles an issue for customers. For the most part, lead magnets are digital books, agendas, or exhaustive aides that your crowd can use to determine a problem area identified with your business.

Segment your lead list

• Do not directly sell your product because nobody can purchase a product for you.

• First, know the customer interest and send 4 to 5 emails or offer some on your product.

• After customers are convinced about your product then sell your product.

Ensure email is delivered or not

• After sending an email, whether the email is delivered or not.

• Is the best way to increase sales using email marketing