Tips Posts

How to Make Sales and Marketing Meetings More Effective and Impactful

When done effectively, regular sales meetings are crucial to your team's success. In addition to sharing important updates and enabling group discussions, they can also help motivate your sales team.

What was supposed to be a way to make your team more successful turns into another series of updates. Before you know it, your sales representatives are starting to get scared by taking time out of their days to attend.

Establish expectations

When it comes to meetings that involve a lot of people, it is good to set some basic rules in advance. If your sales meetings are going overtime, you might want to consider addressing expectations. To save time and make sure you don't get sidetracked, you can:

  • Make sure participants know they should be prepared
  • All participants are required to participate
  • Control the time spent on discussion topics

Set a goal

The tradition of having a sales meeting once a week is not enough reason to hold a meeting. Yes, you want to block time in your calendar so that your sales team can get together, but it's okay to leave it.

At the end of the day, meetings without a specific purpose seem meaningless and just turn into another calendar entry. What’s worse, they can negatively affect your team’s performance for the rest of the day.

Review the results before the sales meeting

Depending on the size of your team, it may take time to review their results. That’s why your best bet is that they deliver the data before the meeting. The most comprehensive way to do this is to have a live document that they can update in advance.

Make your sales meetings exciting

Just because it’s a sales meeting, doesn’t mean it needs all the data and is no fun. Don’t forget that your team will pick up your energy. In other words, if you treat the meeting as a task, your team will not be more excited than you.

Now, that doesn’t mean you should bring out balloons and colorful wigs. It's just as easy to set the right tone from the start - and the best way to do that is to give credit where it's left.

Maintain consistency

Maintain consistency It is helpful to have a meeting at the same time every week so that your sales representatives get into the habit of blocking the same time on a weekly basis.

This will improve attendance, as your team will always know not to book more of that time unless absolutely necessary. If your team only has experienced salespeople, you can scale your sales meeting back and forth to give them more time to close deals.

June 07, 20222 minutesAnkit KalathiyaAnkit Kalathiya
How to Generate Organic Leads from Your Website

What are Organic Leads?

Organic leads are your potential customers and customers who search for your company by searching for a specific product, service, or query in a search engine like Google.

In this article, we are going to discuss effective strategies for generating leads organically.

Optimize your website for search engines

Search engine optimization is a tried and tested method of generating organic leads. It may take a while for your website to get on the top pages of Google, but once it gets there, most of your problems will be solved. You can either DIY your search engine optimization campaign, or you can hire a professional to do it for you.

Optimize your website for your target audience

The main rule of generating leads for any business is to give visitors what they want. Of course, this is your website, and you want to design it the way you want it.

But you should not forget that it is the interest of the target audience that will help you get it and drive it.

Enter keywords and phrases in the website content

The best way to insert keywords into your website content is to do it naturally. Your site may be penalized if you try to insert too many keywords into your website content.

Research and survey your products/services. Try to figure out which content works best for them.

Start an active email marketing campaign

Grow your email list and give your email subscribers some extra benefits to stay loyal to your brand. Email marketing will help you learn more about your potential customers on an individual level. It boosts the confidence factor and helps you get more potential organically.

Occasionally share advice, brand videos, and newsletters, and interact with your followers. Ask them for their opinion on your new products/services and give them access to services they would not otherwise have. There are numerous ways to increase your email subscriber list.

Add forms to the pages that get the most traffic.

It is important to benchmark your current position in lead generation before you begin so that you can track your success and determine the areas where you need the most improvement. Some of your pages can create excellent lead generators and you may not even realize it.

June 02, 20222 minutesAnkit KalathiyaAnkit Kalathiya
How to Increase Customer Retention Rates

Customer retention is the process of attracting repeat customers and preventing them from moving toward competitors. It is an important aspect of business strategy, and it can help businesses gain a competitive advantage.

The following ways to increase customer retention apply to virtually any type of business

Deliver more than you promised

The next step in the process is to deliver more than you promised - which means going beyond and beyond the call of duty and delivering to your customers the things they didn't expect. For example, you could offer a free bonus (such as a product, discount, or value-added) out of the blue, or anticipate a new customer's need and actively address it.

Meet your customers wherever they are

When you really understand your customers - that is, you know who they are, what they want from you, what their challenges are, and where they spend their time - you will reach them wherever they are. You can create the type of content they want and want (eg blog, video, social media) and then share it wherever they are (eg various websites, media channels, social platforms, etc.).

Good values ​​build good relationships

Your company values ​​are important to you. It should reflect your business processes, the quality of your products, and how you treat your customers. These things should make your values ​​clear to your customers, but reminding them occasionally doesn't hurt.

Trust is the good relationship

Creating a brand that is easily relevant is the first step in building trust with your customers. Having something in common parental trust is the key to building a successful business, through a strong relationship and expansion.

Accept feedback

You never know what your customers really want until you ask. Take regular surveys and request feedback from all your customers. You never know what is missing in you - and what areas need improvement.

Follow up with your existing customers

High touch is the key to retaining the customer. The only unusual thing about personal follow-up is how little companies do it. Getting referrals from happy customers is easier than finding and converting a new business.

April 20, 20222 minutesAnkit KalathiyaAnkit Kalathiya
How to integrate Authorize Net into Laravel ?

In this tutorial, we are going to see how we can implement the authorized hosted payment gateway by using their UI and components and take payments from users via authorized net using Laravel.

Create HTML form as like below code :

authorize.blade.php

{{ Form::open(array('url' => 'https://test.authorize.net/payment/payment')) }}

Form::hidden('token', '{{$token}}');

Form::submit('Click Me!');

{{ Form::close() }}

You must have to pass $token to form, we will see below how we can generate that token.

AuthorizeController.php

 public function onboard() {

    $token = $this->getAnAcceptPaymentPage();

    return view('authorize', compact('token'));
 }

 public function getAnAcceptPaymentPage()
 {
    $merchantAuthentication = new AnetAPI\MerchantAuthenticationType();
    $merchantAuthentication->setName(config('payments.authorize.login_id'));
    $merchantAuthentication->setTransactionKey(config('payments.authorize.transaction_key'));

    $refId = 'ref' . time();

    $transactionRequestType = new AnetAPI\TransactionRequestType();
    $transactionRequestType->setTransactionType("authCaptureTransaction");
    $transactionRequestType->setAmount("2050"); 

    $setting1 = new AnetAPI\SettingType();
    $setting1->setSettingName("hostedPaymentButtonOptions");
    $setting1->setSettingValue("{\"text\": \"Pay\"}");

    $setting2 = new AnetAPI\SettingType();
    $setting2->setSettingName("hostedPaymentOrderOptions");
    $setting2->setSettingValue("{\"show\": false}");

    $setting3 = new AnetAPI\SettingType();
    $setting3->setSettingName("hostedPaymentReturnOptions");
    $setting3->setSettingValue(
        "{\"url\": \"http://127.0.0.1:8000/authorize-success?refID\".$refID, \"cancelUrl\": \"http://127.0.0.1:8000/authorize-cancel\", \"showReceipt\": true}"
    );

    // Build transaction request
    $request = new AnetAPI\GetHostedPaymentPageRequest();
    $request->setMerchantAuthentication($merchantAuthentication);
    $request->setRefId($refId);
    $request->setTransactionRequest($transactionRequestType);

    $request->addToHostedPaymentSettings($setting1);
    $request->addToHostedPaymentSettings($setting2);
    $request->addToHostedPaymentSettings($setting3);

    $controller = new AnetController\GetHostedPaymentPageController($request);
    $response = $controller->executeWithApiResponse(\net\authorize\api\constants\ANetEnvironment::SANDBOX);

    if (($response != null) && ($response->getMessages()->getResultCode() == "Ok")) {

    } else {
        echo "ERROR :  Failed to get hosted payment page token\n";
        $errorMessages = $response->getMessages()->getMessage();
        echo "RESPONSE : " . $errorMessages[0]->getCode() . "  " .$errorMessages[0]->getText() . "\n";
    }
    return $response->getToken();

}

Now create routes into web.php as specified below.

web.php

Route::get('authorize-onboard', [\App\Http\Controllers\AuthorizePaymentController::class, 'onboard'])->name('authorize.init');

Route::get('authorize-success', [\App\Http\Controllers\AuthorizePaymentController::class, 'success']);

How it's going to work ?? (flow)

So initially we will call the route that contains that authorization form and also contains the payment information.

Here we are generating token before, generally, it should be generated from the payment screen.

The token will contains the payment information so while generating it make sure you are passing all the details properly.

Now when you submit the form it will redirect you to the authorized checkout page from where users can do payments and again redirect to the success screen.

Once Payment is done successfully you will be redirected to the success route URL with the RefID which is basically the transaction ID, and you can perform related actions on success action.

Hope it will help.

April 16, 20222 minutesVishal RibdiyaVishal Ribdiya
Why to use Figma over other UI Design Tools?

The field of design is rich in tools and software that make the process of designing simple and rapid. Many firms have developed tools for designers to make the wireframing and prototype process more fluid. However, one piece of software has had the most influence on the market: Figma.

Figma is a design and user interface tool that runs on the cloud. The UX/UI design industry was able to enhance workflow and get creative because of its live collaboration, cloud-based design, and easy tools. Let's look at why you should know about Figma and what Figma can accomplish that other design tools can't in order to grasp how and why this tool took the design industry by storm.

Real-time collaboration

Real-time collaboration is available in Figma, which implies that everything the designer generates is done in real-time. It may be viewed by anybody with the link and permission. On the same canvas, developers may code as designers work on the next page. They may also leave each other remarks. Figma also enables unlimited people in a single file, in addition to Live Collaboration with no latency or crashes. This eliminates the need for huge teams to tag in and out members.

real-time-collaboration

Browser-Based

Figma is a browser-based design tool, so all you need is an internet connection and a good browser to get started. You can work even if your internet is down, and it will autosave when the connection is restored. You're no longer restricted to a single device or platform when you use a cloud-based app. Other popular tools confine you to a single device, generating issues for people who operate across many devices.

browser-based

Advanced Prototyping

Figma is a fantastic tool for prototyping user interface and user experience ideas. With powerful yet simple-to-use capabilities, it allows you to develop interactive flows right in the design file. Overlays, move-in, and move-out animations, smart animate property, interactions with a long press, hover, after delay, clicks, and most recently, scrolling animation are just a few of the features available. You may convert your static designs into a realistic rendition of your website or product in only a few minutes.

advanced-prototyping

Easy Handoff

Figma features a built-in inspection tool. As a result, there is no need to employ another tool for handoff. Apart from CSS codes, Figma's handoff also includes iOS and Android codes. You and your colleagues may see and copy the existing code and data for your designs using the Inspect tab. To make the development process easier, copy single line items or complete sets of values.

easy-handoff

Crash-free Zone

Figma saves your work by adding checkpoints to the version history of the file. After 30 minutes of inactivity in the file, as well as if you lose your internet connection or Figma fails, it creates a new checkpoint. This implies that your work will be saved even if you shut the tab. When working on a volatile device, the autosave/auto-backup feature will come in handy, and it also includes version control. You'll be able to restore lost projects thanks to Figma's built-in automated backup mechanism.

crash-free-zone

Figma Community

Figma is home to a fantastic community of designers and engineers. They make plugins for designers and make their work available for anyone to utilize. Thousands of custom-made files and Figma plugins created by Figma users for Figma users may be found in the community. This means you won't have to start from zero on each project; there will be no learning curve and no time wasted figuring out how to automate things. You may grab and go from the Figma Community.

figma-community

Thank you for taking the time to read, I hope I was able to provide you with useful knowledge. Our articles are written with utmost dedication and are based on the Designers Learning Experience Team's research.

April 01, 20224 minutesKishan SavaliyaKishan Savaliya
Why Should Use CSS Variables?

A variable gives us the ability to store a value inside it and then reuse it throughout the code. CSS variables make our work easier and more manageable.

Imagine you have a large project and you have to make changes to the fonts and colors. Now, one common way to do that is by changing them all manually and individually. But this is a nightmare and there are chances that you might miss something.

But with the use of CSS variables, you can do it with a few keystrokes. You just have to change the value of the variable where you have defined it and that's it. So you see that this is where CSS variables come in handy. And CSS variables can be accessed and modified in JavaScript.

Syntax of CSS variables

.root { 
     --primary-color: #151515;
}
  • A CSS variable is defined by adding double hyphens before your property name that follows the property name.
  • The property name could be anything. You can name it whatever you want, but try giving them a reasonable name.
  • After that, you give value to that. CSS variables are case sensitive so be careful while declaring and using one.

To use a CSS variable we use a function called var(). This function recalls the value of the variable and returns it.

Use of the variable:

.title {
     color: var(--primary-color);
}

The above code will set the value of .title class selector's color to #151515.

Scopes of CSS variables :

CSS variables have two scopes

  • Global
  • Local

Global scope :

A variable is said to be in global scope if it is defined in the highest level possible. For that, we use the : root selector for declaring the variables.

:root {
    --text-font-family: sans-serif; 
}

A global scope variable can be accessed anywhere in the code. And you can also modify it.

Local scope :

We can restrict the use of CSS variables to a specific element by declaring in a low-level selector.For example, using it for a specific class.

.container {
     --main-color:#151515;
} 

.container .heading { 
     color: var(--main-color);
} 

Now this variable can only be used by .container selector or its child elements, And all the elements inside .container will initially inherit this property, but elements outside of .container cannot use it.

Overriding CSS variables :

CSS variables can be overridden. If in any part of your code you want to change the value of the variable you can do that.

This is possible by accessing the variable in the local scope and giving it another value.

:root {
     --text-color red; 
}

header {
    --text-color: green; 
    color: var(--text-color); /*color: green*/
}

footer {
    --text-color: blue; 
    color: var(--text-color); /*color: blue; */
}

Now, overriding only works for the element that it is overridden in.

And all the elements inside header and footer tags will get the new property value.

March 30, 20222 minutesPayal PansuriyaPayal Pansuriya
User Interface Design Tips: Checkbox vs Toggle Switch

In practically every form of mobile or desktop application, website, or interface, interactivity, or user input, is anticipated. While utilizing an interface, users enter personal information, modify application settings, and navigate through various menus. It is our obligation as designers to give users the appropriate controls to make these inputs easier and faster.

Toggle switches and checkboxes, two of the most ubiquitous controls, appear to achieve the same goal, and their use cases are frequently misinterpreted as a result. However, there are a few circumstances where one or the other should be used. This blog will discuss the differences between checkboxes and toggle switches, as well as when each should be used in your user interfaces.

How to Tell the Difference Between Checkbox and Toggle Switches

There are two possibilities for checkbox controls: chosen and not selected. When the user can choose from any of the alternatives listed, the checkbox should be used. The checkbox will normally require buttons such as "Submit, OK, Next, Apply" after the box has been checked.

A toggle switch, like a light switch, represents a physical switch and is a "either/or" control that allows users to turn things on or off. The impacts of switching a light switch are felt quickly, much like flipping a light switch. Toggle switches in the user interface have the same trait.

Switches can assist mobile users in a variety of ways. In comparison to checkboxes, switches have a larger touchpoint to engage with and can deliver greater haptic feedback.

A toggle switch requires two steps: selection and execution, whereas a checkbox requires only the selection of an option, and the execution/saving action is normally required later or at a different area.

A few use-cases are provided below to assist you in determining which control is best for your user interface.

When to Use a Toggle Switch

  • Without review or confirmation, an immediate response is required.
  • An on/off or show/hide operation is required for a setting.

darkmode_gif

When to Use Checkboxes

  • Before submitting any options, the user must confirm or evaluate them.
  • For modifications to take effect, the user must take additional actions.

checkbox-01

  • There are several possibilities accessible, and the user must choose one or more of them.

checkbox-02

  • There is only one yes/no option, or only one alternative may be picked, and the message is evident.

checkbox-03

  • You want to provide two alternatives for an on/off decision when the user is toggling separate features or behaviors.

checkbox-04

Focus on context rather than function when choosing between a switch and a checkbox. Consider if a setting should take effect right away. Ask yourself whether users need to check their settings before they apply them.

March 29, 20222 minutesKishan SavaliyaKishan Savaliya
Common CSS Mistakes Should be Avoid

Using PX when it's not Needed

Bad

.class-name {
    padding: 10px 0px;
}

Good

.class-name {
    padding: 10px 0;
}

Not Using Shorthand Properties

Bad

.class-name {
    margin-top: 10px;
    margin-bottom: 10px;
    margin-left: 10px;
    margin-right: 10px;
}

Good

.class-name {
    margin: 10px;
}

Using Font Fallback

Bad

.class-name {
    font-family:Helvetica; 
}

Good

.class-name {
    font-family:Arial, Helvetica, sans-serif; 
}

Repeating the Same code

Bad

.class-name {
    margin: 10px;
    padding: 10px;
}

.other-class-name {
    margin: 10px;
    padding: 10px;
}

Good

.class-name, .other-class-name {
    margin: 10px;
    padding: 10px;
}

Over Qualifying Selectors

Bad

.navbar ul.menu li a {
   color: #000000
}

Good

.menu a {
    color: #000000
}

Using Color Names

Bad

.class-name {
    color: black
}

Good

.class-name  {
    color: #000000
}
March 15, 20221 minutePayal PansuriyaPayal Pansuriya